On this episode of Hustle and Flowchart, I had the honor of chatting with Marisa Murgatroyd, founder of Live Your Message and creator of the Experience Formula. Our conversation focused on how to create engaging and profitable online courses, integrating mission statements, and using gamification to enhance participant experience. Marisa's innovative strategies have helped many people achieve high success rates and complete their courses enthusiastically. She emphasizes integrating mission statements into course modules, setting clear goals and milestones, and using incentives to drive engagement. Marisa's methods ensure participants stay motivated through continuous rewards and structured frameworks. Joe Fier, your host, praises Marisa's creative approach and highlights the notable completion and success rates her programs achieve.
Marisa Murgatroyd, the mastermind behind Live Your Message, has dedicated her career to creating experiential, transformational online courses. As the creator of the Experience Formula, she aims to keep users engaged through a framework that emphasizes continuous rewards and accomplishments. Joe Fier welcomes Marisa, noting it's been five years since her last appearance on the podcast.
Marisa highlights the importance of embedding mission statements into every aspect of a course. By doing this, participants have a clear understanding of the goals and the value they will receive. For instance, the mission of her Experience Product Masterclass is to design, launch, and profit from experience products. This clear mission aligns every module and training session with the ultimate goal, ensuring that participants stay focused and motivated.
Setting specific, measurable goals is crucial in Marisa's programs. She structures her courses with clear milestones and offers rewards for achievements. Participants can earn a graduation bonus upon completing core modules and receive incentives through "launch wings," "money wings," and "proof wings." Marisa uses private Google Docs and milestone templates to help participants track their progress. Time-bound missions with countdown timers add a sense of urgency and help maintain engagement.
Turning learning into a game makes courses more exciting and ensures higher completion rates. Marisa uses gamification strategies like rewards and points to motivate participants. For example, her “Show Me the Money” training involves setting financial goals, and participants post these goals to a community page for visual reinforcement and community support. The constant wins from completing small tasks keep participants motivated and prevent them from feeling overwhelmed.
Marisa points out that consumers now expect more than just content; they seek human connections. Moving from broadcast-style deliveries to interactive, community-driven experiences enriches the learning journey. Course creators should focus on providing access to coaching, creators, and community support to meet these evolving expectations.
While automation is useful for handling administrative tasks, Marisa believes that human interaction remains irreplaceable. She advocates for a balance between automation and personal touch to maintain customer loyalty and high course completion rates. Joe Fier emphasizes making experiences more engaging by adding personalized communication and direct interaction, effectively encouraging people to act.
Stories play an essential role in both learning and marketing. Marisa discusses how incorporating stories into course content can aid in understanding and retention. She uses metaphors like "climbing Mount Everest" to break down complex learning stages, ensuring that participants grasp the material. Joe highlights storytelling as a powerful tool for branding, helping to create the right attitudes and beliefs necessary for personal change.
Creating a Minimum Viable Product (MVP) helps avoid wasting resources. Marisa explains that testing the core solution with simple models ensures the concept works before advancing to more complex versions. Using metaphors like building a paper plane before creating a jet, Marisa illustrates the importance of gradual progress in course development.
Marisa Murgatroyd’s insights on course creation are invaluable for anyone looking to build engaging and profitable online courses. By integrating mission statements, setting clear goals, using gamification, and maintaining human connection, course creators can significantly improve participant engagement and success rates. The blend of personal touch with automation, combined with effective storytelling and structured course creation, offers a comprehensive approach to delivering high-quality educational experiences.
For more information and resources mentioned by Marisa, visit: liveyourmessage.com/hustle.
Marisa Murgatroyd's innovative approach to online learning is truly inspiring. Her strategies can transform a simple course into an engaging experience that drives real results. Aspiring course creators will find her methods incredibly helpful in achieving their goals and ensuring their participants' success.
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!
If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
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We're back and in this episode, Dave Wolcott shares the significance of having a mindset that promotes holistic wealth, exploring both mental and financial health. Dave also talks about strategic investment tactics to reduce tax burdens and build passive incomes. His background and career journey add valuable context to his strategies, making them relatable and actionable for our listeners.
Dave advises having an automatic pilot-like morning routine that includes exercise, meditation, and journaling. He strongly encourages investing in oneself, particularly in health, mindset, and financial IQ. According to Dave, consistent habits help in focusing and achieving life goals effectively.
Dave says, “Over time, I understood that health and fitness are two distinct things. Now, at 54, I focus more on health than ever before.”
He also highlights his precise evening routine, which includes foam rolling and stretching to enhance the parasympathetic nervous system and improve sleep quality. He states that a good evening routine is crucial for better sleep and overall well-being.
Dave discusses the importance of overcoming limiting beliefs and making educated decisions regarding financial investments. His book outlines five phases, starting with mindset. He says, “Your net worth is directly proportional to your financial IQ.” This means understanding how money works and making smart financial decisions can significantly impact your wealth.
Dave's approach to wealth is unique, emphasizing a combination of holistic aspects. Financial freedom goes beyond monetary wealth to include the freedom of purpose, time, and relationships. Dave points out the multiple forms of capital the ultra-wealthy understand: financial, intellectual, physical, emotional, and spiritual.
Dave shares his journey from a middle-class upbringing in Connecticut to joining the Marine Corps. His dissatisfaction with traditional financial advice led him to seek alternative wealth-building strategies. He founded Pantheon to assist others in building wealth outside traditional methods like stocks and bonds.
Dave dives into various tax strategies and the benefits of investing in oil and gas funds, which offer significant tax deductions. He emphasizes the importance of finding the right CPA for tax planning rather than just tax preparation. Using cash whole life insurance policies, he explains how to leverage capital effectively.
Dave realized the gap in finding knowledgeable advisors and created a virtual family office offering curated, best-in-breed advisors. This solution aims to reduce taxes, increase wealth, and provide risk management for high-net-worth individuals. According to Dave, even those with a net worth of $3-4 million can significantly benefit from such a resource.
Dave criticizes traditional financial systems like 401ks and IRAs for their lack of control and potential future tax burdens. He shares how he exited his 401k, paid penalties, and reinvested in real estate and energy, resulting in significant growth. Dave’s 401k exit calculator illustrates how reinvesting can outperform traditional returns over 20 years.
Dave emphasizes the importance of creating a personal vision, similar to a business vision statement. He advises entrepreneurs to align their personal and family goals, ensuring better decision-making. Consistent daily habits, including exercise and personal development, contribute to maintaining calmness and effectiveness amidst numerous responsibilities.
Dave Wolcott offers a treasure trove of practical advice that redefines financial and personal development. From daily routines to tax strategies and beyond, his insights aim to provide holistic wealth and well-being. If you’re looking to improve not just your financial IQ, but your overall approach to life, this episode is a must-listen.
Thanks for tuning in! Stay curious, stay healthy, and keep hustling.
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!
If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
Hey everyone, Joe Fier here from Hustle and Flowchart! Today, I’m super excited to share with you some key insights from our recent podcast episode with the amazing Kareen Walsh. Kareen discusses the launch of her new app, Hey Kareen, which centralizes her valuable content and makes her coaching methodologies more accessible. We delve into her professional journey, the challenges she faced, and how she overcame them using technology. Kareen shares insights on leadership, personal development, and tackling self-doubt. We also explore her consulting process, executive leadership coaching, and the importance of focused learning. Kareen’s innovative use of AI cloning technology for coaching is another highlight of our conversation.
Kareen recently launched the Hey Kareen app to make her coaching expertise more accessible. The app centralizes her content, including books, podcasts, and coaching sessions. Kareen emphasizes the importance of addressing challenges directly to improve the app. The app aims to clone her methodologies and provide actionable advice at any time. Kareen shares her excitement about using technology to scale her impact and reach a broader audience more efficiently.
Kareen started as an entrepreneurial business coach and investor with a tech delivery background. She faced challenges in scaling her coaching business because clients wanted her specific expertise. To overcome this, she developed the Hey Kareen app, which leverages technology to provide her guidance and support. This innovation allows her to focus more on her clients and business coaching.
Kareen’s coaching process involves discussing year-long goals with leaders, identifying team members responsible for each initiative, and building trust with the team. She aims to understand the leaders' guiding forces and success definitions. Kareen highlights the importance of assessing whether the team can achieve set goals and building relationships for efficient execution.
Kareen advises identifying negative emotions like frustration, resentment, or anger that hinder progress. She emphasizes articulating unexpressed desires or thoughts to alleviate conflict. Self-love and self-worth are crucial for improving communication and relationships. Kareen also shares her experience with the fear of public speaking and how she developed the Hey Kareen app to support audience engagement post-speech.
Kareen encourages self-questioning to clear doubts and gain confidence. Voicing or writing down unexpressed thoughts helps practice clear articulation and reduces relational tension. Joe and Kareen also discuss the fear of success, which often creates blocks due to the pressures of new responsibilities.
Kareen conducts monthly retrospectives to assess progress toward business or personal goals. She increased these sessions to weekly while working towards a seven-figure business and publishing a book. Kareen emphasizes celebrating successes as a way to boost energy for tackling challenges. She conducts a monthly free call with her community for self-assessment, asking key questions like:
- What do you need to stop doing?
- What do you need to start doing?
- What action will you take?
Kareen transitioned from a strategic consultant in tech to scaling her business by changing her mindset. She aimed to grow from a six-figure income to a seven-figure business by leveraging relationships and market trust. Kareen focuses on spending only 10% of her time on active business management, enabling efficient operation and personal freedom. She highlights the importance of having clear goals and a structured approach.
The Hey Kareen app serves as a centralized platform for accessing Kareen’s content, including books, workbooks, articles, and retired podcasts. It offers both free and paid versions, with the paid version providing more features and access. The app includes AI integration for on-demand coaching. Kareen stresses the need for focused learning, providing a distraction-free environment for intentional engagement. The app also emphasizes staying in action and accountability, with Kareen always walking alongside her users.
This episode with Kareen Walsh is filled with practical advice and insights for entrepreneurs and business leaders. From the launch of the Hey Kareen app to overcoming personal challenges and scaling a business, Kareen shares valuable lessons from her journey. Whether you’re looking to improve your leadership skills, tackle self-doubt, or leverage technology for growth, there’s something here for everyone. Don’t forget to check out the Hey Kareen app and take advantage of its many resources to support your entrepreneurial journey. Thanks for tuning in!
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!
If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
In this episode, Kevin Chemidlin, Founder of Grow the Show, joins us to talk about the intricate nuances of podcasting. Kevin dives into the importance of completion rates for podcasts and what numbers podcasters should aim for. We discuss the deep emotional connection that audio podcasts foster, which is often more profound than other mediums. Kevin also explains the complexities and the strategic importance of deciding whether your podcast will primarily be an audio experience or a video show with audio components. We go on to cover effective growth strategies for podcasts, the value of podcast guesting, and tips on listener monetization and engagement.
Kevin emphasizes that completion rates are crucial indicators of a podcast's success. For solo episodes, a desirable completion rate is around 75%, while anything below 55% is considered poor. For guest episodes, aim for a completion rate of 65% or higher. Good completion rates show that listeners are engaged and enjoy your content, which is vital for the growth and sustainability of your podcast.
We talked about the special connection that podcast hosts create with their listeners, which is often stronger than with other media forms. Audio allows for a level of intimacy and personal connection that video or text can't match. Kevin noted, "People often listen to podcasts while they're alone, like driving or doing chores, which creates a unique bond."
Kevin discussed his experience shifting to video podcasting and the complexities involved. He explained that creating a successful video podcast requires more than just recording yourself talking; it involves thoughtful production, editing, and promotion.
Kevin stresses that having a clear premise and direction is key to your podcast's success. Decide whether you want to produce a show that feels like a TV series with an audio component or a primarily audio-focused radio show. Kevin warns against falling in the middle without a clear direction. A distinct premise makes it easier to produce solo episodes and select guests, and also helps answer critical questions about your podcast's purpose and target audience.
Kevin suggests three core strategies for rapid podcast growth: - All-in focus on targeted marketing techniques. - Organic social media growth. - Podcast guesting. Kevin recommends guesting on shows with substantial audiences and leveraging mutual guest connections for better acceptance rates. This strategy is particularly effective for podcasters with no existing show, as it helps in positioning oneself in front of the ideal audience.
Monetization is a hot topic, and Kevin provided valuable insights. All monetization strategies boil down to getting your audience to buy something. This could be through sponsorships, affiliates, or direct sales of your products and services. Aligning your podcast content with your business offerings and creating clear call-to-action strategies such as dedicated landing pages can help bridge this gap. Kevin also pointed out the importance of directing listeners to join an email list using a lead magnet and then making calls to action in emails.
Kevin addressed the common issue of burnout among podcasters, recommending a break for those feeling overwhelmed. Focus on improving your completion rates during this downtime to make growing your podcast easier in the future. "If you’re feeling burnt out, take a step back and reevaluate. Focus on creating engaging content that keeps your listeners tuned in till the end," Kevin suggested.
This episode with Kevin Chemidlin was packed full of actionable insights and strategies for anyone serious about podcasting. From understanding the critical metrics like completion rates to leveraging the unique bond with your listeners, and from choosing a clear direction for your podcast to effective monetization strategies, there is something valuable for everyone. Take these lessons to heart and watch your podcast grow! Don't forget to check out Kevin's resources, and as always, keep hustling and finding your flow. Catch you in the next episode!
Creating Impactful Content: The Secret Sauce to Audience Engagement! with Luis Diaz
From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
Thanks for tuning into this episode of the Hustle & Flowchart Podcast!
If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!