Info

Hustle And Flowchart - Web3 and The Creator Economy

Ready to discover the deep rabbit-hole that is Web3? Want to better understand how the creators are taking over and will become the future billionaires of the world? Tune into Hustle & Flowchart, a podcast that blends discussions on business, marketing, the creator economy, Web3, NFTs, and much more. We'll take you down the rabbit-hole with us as we interview the smartest minds that are creating the future. We'll uncover early alpha for the investor minded folks and deep-dive into the "what and how" of these emerging new technologies and industries. Our goal with this show is, and always has been, to improve the lives of entrepreneurs. What better way than to point out the future and let you better position yourself.
RSS Feed Subscribe in Apple Podcasts
Hustle And Flowchart - Web3 and The Creator Economy
2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: January, 2021
Jan 28, 2021

We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible. 

 

We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals. 

 

Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time.” - Joe Fier

 

Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe

 

Some Topics We Discussed Include:

  • An intro to Clubhouse and how to use it if you are just starting out
  • From bitcoin to parenting to micro-dosing, there’s a room for everyone
  • Connecting with venture capitalists, actors, and authors
  • How to get an invite to the Clubhouse
  • Why Clubhouse is better than Zoom
  • What the venture capitalists say about this new app
  • How to be strategic about who you recommend to the platform
  • What you want to include in your bio
  • How to leverage the level playing field of Clubhouse and grow a following from day one
  • How to use Clubhouse to pitch your product
  • Our thoughts on whether Clubhouse is going to kill podcasting
  • Caviar, Paris Hilton & hanging out with celebs
  • What’s ahead in our business and the potential opportunities for us to work with you

 

References and Links Mentioned:

Jan 26, 2021

André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge. 

 

We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge.

 

Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing

 

That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon

 

Some Topics We Discussed Include André Chaperon &  Shawn Twing:

  • The three components under emergent marketing
  • Playing the long term game and not selling to your audience until much later down the road
  • A cool story about writers, and chats about emojis and selfies
  • How to be the person who stands out in the room
  • Lessons from their Black Friday promotion which you can implicate any time of the year
  • Bringing your customers alongside your journey every step of the way
  • Email segmentation tactics - you know you need to do this with your list
  • The balance between descriptive and prescriptive course work
  • What do Kevin Costner and Leonard DaVinci have to do with great storytelling?

 

Resources From André Chaperon &  Shawn Twing:

 

References and Links Mentioned:

Jan 21, 2021

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.   

If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze

The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin

Some Topics We Discussed Include:

  • Perspectives on the zero clicks search problem 
  • Checking out the Crack Shack (it’s not what you think!)
  • How to get honed in on a specific audience that will convert better
  • What do cookies and strange pajamas have to do with advertising?
  • Why getting people to like and share should be your secondary goal
  • From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered!
  • Which ad networks are lacking in quality and which ones you should be using
  • Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future

Resources From Rand Fishkin:

References and Links Mentioned:

 

 

 

Jan 19, 2021

Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention. 

 

We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank.

 

The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack

Some Topics We Discussed Include:

  • Who knew that Joey from Friends had a social media strategy? 
  • Facebook ad account secrets? Shhhhh
  • What to do if you have no audience yet and want to run your first Facebook ad
  • How to revive an older Facebook or Instagram account whose engagement has dropped
  • How to use quizzes in your funnels
  • Growing your podcast audience with Facebook ads
  • The sweet spot for ad costs 
  • Examples of ad content to use for multiple purposes
  • Facebook quizzes that are tanking? Are you running one of these? 
  • Getting the basics done first before you get into the fancy tactics

Resources From Salome Schillack:

References and Links Mentioned:

Jan 14, 2021

We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well.

We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience.

With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn

Some Topics We Discussed Include:

  • “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!)
  • The amazing result you can get in under three years which will set you up for success
  • How Pat pivoted during the last time we had an economic downturn which changed his life forever
  • How to get great fan engagement and healthier all at once!
  • Tactics for when you are first starting out with affiliate marketing
  • How to stay passionate about the same topic for years
  • Common mistakes Pat sees on websites and how to differentiate yourself from the pack
  • What ‘What’s Up’ tactic that will make you really stand out
  • The pyramid of a fandom and why you should turn that funnel upside down

Resources From Pat Flynn:

References and Links Mentioned:

Jan 12, 2021

On every episode we’ve had where we talked about YouTube, we don’t think there’s ever been a show where TubeBuddy is not mentioned as part of the tool stack. Rob Balasabas is a Brand Evangelist and Partnership Manager for TubeBuddy and today we are chatting about such things as how to approach YouTube as co-creators, how to use TubeBuddy to analyze your channel as well as best practices for the all-important thumbnail. We have been using TubeBuddy ourselves and it’s a rock-solid tool to help you grow your YouTube channel.

 

Rob even talks about how he was able to grow his own personal channel and tips that you can use if you have a new channel yourself. There are so many cool tools within TubeBuddy that even we were not aware of, and in addition to the tactics we cover, one of the most fascinating parts that we discuss and which comes into play with YouTube is how media, in general, is changing and how well-known media personalities have evolved. After you have listened, be sure to check out our chats with Sunny Lenarduzzi on how to build a world-class brand on YouTube and with Aaron Biblow & Triston Goodwin and their awesome Video Flywheel strategy.

 

“It’s such a level playing field now...something like 88% of the content consumed on YouTube are influencers or individuals, not from big brands.” - Rob Balasabas 

 

Some Topics We Discussed Include:

  • How celebrities have changed over the years and the new celebrities of this age have come to be
  • How TubeBuddy helps you grow your channel, even if you are brand new
  • The future of using AI to monetize your channel
  • How to collaborate with other people on the platform for mutual benefit
  • Growth tactics to bring a new channel up to speed
  • How to avoid “pod-fade”
  • YouTube impressions vs. CTR and how to increase both
  • What to put in your descriptions and what to say to viewers to check out your links
  • How YouTube has leveled the playing field for content creators

 

Resources From Rob Balasabas:

 

References and Links Mentioned:

Jan 7, 2021

Today’s show with Shaqir Hussyin left a deep impact on us. We were totally lit up about the concepts we learned! Shaqir is a guy who thinks on a whole different level that’s bigger and clearer and has his priorities straight on how he engages in business. He focuses on the right priorities, and he’ll explain how he does that to get such amazing results. At the end of the day, you’ll walk away with a bigger way of thinking. 

Shaqir grew up with an abundant mindset which helped to take him to where he is today, coming from literally nothing to a life with multiple 8 figure businesses. He is able to turn companies into something mega huge in a short time. He breaks down his process and how you can think differently when it comes to your business, which includes concepts such as acquiring an email list without the grind. He lets us in on how you can swipe his approach and use it for your own business.  When you are done, make sure you check out our other shows with David Jenyns and Michael Gerber on setting up systems to create more time and scale profits. 

The secret to making this offer work is understanding that, when you have a funnel that has the ability to convert the right audience into a high ticket sale, traffic is endless and comes in abundance.” - Shaqir Hussyin

Some Topics We Discussed Include:

  • Online marketers are not the only ones who drive Lamborghinis - surprise!
  • How a boring business model gets repeat high ticket sales
  • Making the switch from low ticket to high ticket offers
  • The marketplace is not as crowded as you think
  • How to use thinking time to your advantage
  • The beauty of partnering up and using other people’s email lists
  • Three variations of webinars and which one is Shaq’s favorite
  • The secret to making high ticket sales convert
  • The one important thing to have when you are attracting customers who have a lot of money to spend

Resources From Shaqir Hussyin:

References and Links Mentioned:

Jan 5, 2021

Today we have a special show where we are holding a simulcast with James Schramko. We have learned so much from James over the years and we also have a similar business model. He’s also got some deep relationships with his community and our affiliate business model is similar in that we prefer to build long term relationships when promoting affiliate offers.  

We reminisce about the first marketing events we all attended, even while still working at a job. James also tells us what is working best with his partnerships, revenue share deals, and some simple tips that lead to great customer satisfaction and retention over the years. He’s also got some great stories of both successes and failures that you can learn from. When you have finished, be sure to check out our previous conversations with James and Stephen Esketzis that we mentioned on the show. 

I think that’s one of the secrets. The longer you can wait to monetize something, the more powerful it can be when you do.” - James Schramko

Some Topics We Discussed Include:

  • How affiliate marketing and partnerships are related 
  • What would happen if you become an affiliate of someone’s product line
  • The networking event you do not want to miss
  • James’ secret to selling cars and the story of how his manifesto got stolen
  • How to use psychology in your selling effectively
  • How to effectively get around the “I need to think about it” response to turn people into buyers
  • Dealing with others who want your recipe for success
  • Non-scalable tasks that still lead to long term affiliate income
  • How to make the most out of revenue share deals
  • Getting big results from a little effort

Resources From James Schramko:

References and Links Mentioned:

1