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Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
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Now displaying: Page 1
Dec 13, 2018

When mental healthcare for veterans started being gutted, Andrew O'Brien was one of the first to lose his paycheck. He had loved speaking at army bases all over the world, but he also knew he didn’t want to work for anyone else ever again.

Andrew used what he had learned when his personal story made international headlines to create his own PR firm to help businesses and entrepreneurs get in the limelight. He has gotten his clients into every kind of media outlet from local television to Forbes Magazine. And now he’s sharing his methods and training thousands in how to stand out in the crowded media stream.

Listen up as Andrew O'Brien tells the guys what you need to do to get noticed, the five steps to effectively cold call media outlets, and what you should practice before going on camera. If you’re still in the zone, go check out our talks with David Schloss and Steve Gordon to get more advice about building your network and getting noticed.

“A big thing I tell everybody is if you want to stand out be honest, so I’m going to be honest…” - Andrew O'Brien

Some Topics We Discussed Include:

  • Newsjacking: the best opportunity for your story to get noticed
  • Why you should be terrified of what you want to say on air
  • Think your life’s not interesting? Well, that’s BS!
  • The stories that always stand out in this false-truth era
  • What the biggest influencers aren’t talking about
  • Why you don’t need to feel like you’re exploiting the news
  • HARO: The mindset you need to connect with reporters
  • Doing the “sniper approach” for your PR campaign
  • A tool to build your email list from the media outlets you appear on
  • The 5-step template to be the one email out 100,000 that gets a callback
  • What to practice before going on camera
  • The 3 types of media staff and what they want to hear from you

Contact Andrew O'Brien:

References and Links Mentioned:

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