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Hustle & Flowchart: Mastering Business & Enjoying the Journey

The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
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Now displaying: Page 9
Jun 29, 2021

We are finally rolling into the frequency of recording new episodes, where once a week we will have an episode with a guest, and once a week it’ll be just the two of us chatting about insights in our own business, things we are consuming, and what we are learning from other episodes as wells as from our team. In this episode, we are talking about some of the ways we are approaching business and life that are making things quite nice and everything more fun and profitable.

We also chat about how we’ve been able to structure our days in order to take advantage of the 80/20 rule, how we are focusing on the 3 main things in our business, how we’ve hired some amazing people lately to handle specific tasks so that we can focus on the things we do best as well as how our team is super dialed in now, which has really helped to propel our business forward. After you’ve listened, be sure to check out the shows we referenced with Geoff Woods and his take the 80/20 method of structuring your day and our show on Unapologetic Affiliate Marketing Strategies.

There’s a good mental clarity with us now. The team’s rolling and managing themselves...and we are dialing in our systems.” - Joe Fier

It doesn’t matter how many hours it takes, focus on the actions that make you the money.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • Mind shifts, a-ha moments & braingasms!
  • How we are making more while working less
  • Listen to Joe show off his amazing math skills
  • Reframing how much time we spend on specific tasks
  • Working at the BK Lounge
  • Using bumpers to filter out what makes sense to spend time on
  • Getting past the employee mindset when you are an entrepreneur
  • Using the GTD strategy to clear out our mind space
  • We are still looking for an awesome YouTube editor, so if that’s you or you can recommend someone, hit us up at: info@evergreenprofits.com

 

Our Resources:

 

 

 

 

References and Links Mentioned:

 

 

 

Jun 24, 2021

We’re back with another awesome show, chatting with Travis Chappell, host of Build Your Network Podcast and creator of Guestio. Travis is a guy that we could have easily chatted with for another hour and what came out of this show was way better than we anticipated. We discussed how to get the big name guests on your show, how to interact with them and encourage them to share the show afterward, how to network and build relationships with them, and how to create big events with past guests. He’s got a great philosophy when it comes to networking and while there’s a lot of things you can’t track such as the shoutouts from people you collaborate with, there’s also a lot of intangible benefits that happen down the road, such as investing, referrals, and advisory relationships.

We love his idea of hosting dinners and bringing people together and we also love how he created his own reality for success as he used to live in a bubble growing up. Travis discussed his research methods and how he has put hours into it before the guest shows up, noting some key things to pick up on, so you can chat about the things which will make your guest light up. After you have enjoyed this show, check out the chats we referenced with Jordan Harbinger and Luis Diaz for even more ideas on how to network with the people you want in your circle and growth hack your podcast up the charts.

It was the first time in my life that I had actually taken a pay cut to do something different, but I just knew it was something I was meant to be doing.” - Travis Chappell

 

Some Topics We Discussed Include:

  • Our recent thoughts on ClubHouse
  • Starting from nothing with no contacts
  • Giving your guests a reason to share the show with their audience
  • Why having a podcast is like getting a free education
  • How to navigate the conversation to get unique content out of your guests
  • A unique follow up process for past gets that adds a boatload of value
  • The new platform that makes it easy to connect with podcasts and filter out the podcasters who are less serious
  • Examples of questions to ask your guests that stand out from the usual, boring topics
  • How to get over the fear of reaching out to big-name guests

 

Resources From Travis Chappell:

 

References and Links Mentioned:

Jun 22, 2021

We have the wonderful Victoria Song on the show today, and one of the big topics we discuss is how, through her coaching, she has talked to people who have made millions of dollars, yet feel empty inside, and how it definitely seems to be a common thing among the high achievers. Victoria warp speeded her own journey, coming from the V.C. world as a super achiever, and is now on a journey to do more and help people who have created hugely successful lives, but still feel unfulfilled. She delves into why we need to discover the things that really light us up and how to go about doing that in such a way where the path will eventually reveal itself. 

She also talks about how to focus on your awareness and your emotions to make you feel less fragile so you can let go of trying to control life while staying calm in times of uncertainty. Victoria even walked us through some coaching on the show, where we talked about constricted energy patterns arising from past events, and how to use her framework to get past it. It’s all about consistency and we’ve integrated a lot of these techniques ourselves lately to realize our patterns and get into more of a state of flow where we are leaning more towards our focus on having fun with the business. After you have listened, you’ll want to check out our conversations with Angelo Sisco and John Assaraf to help you destroy those blocks that are stopping your progress.

Our subconscious lives in our body and in our nervous systems, and not just in our minds. The body remembers what the mind may forget.” - Victoria Song

 

Some Topics We Discussed Include:

  • Delving into why people are unfulfilled after experiencing great success
  • The amazing results from hiring a life coach
  • Using unpleasant emotions as fuel for expansion
  • What entrepreneurs should be doing during the start up phase and afterwards to prevent the dreaded feeling that something is missing
  • Why you want to be more like bison
  • How to get into more of a flow state and operate from a sense of play
  • What to do when you get to that place where your nervous system has expanded
  • Accessing the field of infinite possibilities
  • How to create friction in your life so you can uplevel
  • What to do when you don’t know your life’s purpose

 

Resources From Victoria Song:

 

References and Links Mentioned:

Jun 17, 2021

Our episode today with Erik Huberman of Hawke Media was a mini-class of 5-6 various topics all combined in one show. We talked about increasing lifetime value, about how venture funds work, equity deal lessons, the marketing we should be focused on, and building an agency, systems, and owning your audience. We share the vision with Erik, as there’s a lot of what we’ve done previously such as having an agency, and we like the fact that he’s not trying to create his own products, but is just staying in his lane.

We also talked about owning your own audience and bringing them somewhere where you can follow up with them as well as the idea of aspirational content where the content is built so it’s inherently sharable as that’s the content that people want to be shown. The content is what goes viral, not the sales page. We talk about how he is building sweat equity and brought in someone to view what he was doing, as there are probably some better deal structures out there. Erik has all these companies and basically crafted something where he can be his best self, which creates funds, books, and his own platform through scaling people. After you have listened, be sure to check out our chats with Charles Byrd and Sergei & Vadim Revzin to get your mind reeling with the opportunities behind venture funding and expanding your network for lucrative deals. 

Figuring out your average sales cycle is critical so you can analyze everything else well.” - Erik Huberman

 

Some Topics We Discussed Include:

  • How venture funds are the next level of curation
  • Accessibility for great marketing for all
  • From beanie babies to a BMX
  • The #1 thing that most companies overlook in their marketing
  • Why 9 women can’t make a baby in a month
  • Why the consideration period is more important than you realize
  • Dialing in your content with your product or services’ aspirational ideals

 

Resources From Erik Huberman:



References and Links Mentioned:

Jun 15, 2021

What’s up, Hustle & Flowchart community?! We’re back with another therapy session and moving forward we are not only upping the frequency of these shows but want to make it more focused. On today’s show, we are diving into one of our favorite topics, affiliate marketing. We’re talking about how, after listening to one of our most popular therapy sessions from last year, we revisited what we are doing in the business, applied the 80/20 rule to our actions, and are making the necessary adjustment moving forward to focus on what we really love doing best - the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it.

We also talk about some recent changes we made to our PodHacker membership, our love for our new studio and how it’s helped us to better manage our time, as well as a super cool Key Step Tutorial strategy and how we used it recently, promoting one of our favorite new tools, Conversion.ai. This is a great strategy that is not overwhelming to put in place, really targets those in your audience that are interested in what you are promoting, and is something that anything can do in their business. As always, we’d love to hear your thoughts as we appreciate you coming along with us on our journey! Don’t forget to check out our previous episodes where we discuss our affiliate marketing strategies: The Tools We Use For Affiliate Marketing and Unapologetic Affiliate Marketing Strategies

It really was a point where we actually had an ideal business model right there, and we were very close to it, where we didn’t have to do much. But we let it almost grow in ways that we didn’t want that load on us.” - Joe Fier

We really enjoy the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • Whose face should join us in our podcast studio?
  • The realization after our 80/20 analysis
  • Discussing and reviewing a conversation we’ve had previously
  • Our super cool KST strategy which can be done in different modalities
  • Getting our content calendar dialed in
  • Going down the rabbit hole on YouTube
  • One huge benefit of the podcast as an online journal
  • A big change for PodHacker that really benefits our members
  • The actions that are almost guaranteed to make the most money

 

Our Resources:

 

References and Links Mentioned:

Jun 10, 2021

You are really going to love our show with JaMarr Johnson today, who is a true renaissance man. We covered so much ground in this one, and we love how JaMarr refers to himself as an entrepremedian. He talks about entertaining first and making it interesting and engaging. JaMarr did this perfectly on today’s show and we mention his book, Super-Connecting a lot, which you should definitely grab. We also chat about affiliate marketing and we love how he explains it simply as ‘recommending stuff.’ 

We also talk about the serenity prayer, reframing your emotions and the fears surrounding public speaking, and how to rewire your brain. JaMarr then talks about his connection with a cannabis company and the health side behind it. He has a proven track record of figuring out the wins all around and leveraging what someone already  has going on, and he’s using his skills to leverage the processes, traffic, and infrastructure to make it all happen. After you’ve listened, be sure to check out our conversations with Steve Sims and Ken Coleman for more inspiration on how to get in front of the right people and the best ways to grow your network for fun and success. 

In business, you want to capture their information more than you want to make sure they have yours because they are not going to follow up.” - JaMarr Johnson

 

Some Topics We Discussed Include:

  • Developing verbal kung fu to diffuse potential bad situations
  • The need for stability and how we all can be a renaissance person
  • Getting a call out from the stage from Dave Chappelle
  • When visualization meets preparation
  • How to be at a place where everything that happens to you is a blessing
  • Content creation from everyday experiences
  • Using voice emails to impress
  • How to create a natural flow in your daily from the time you wake up
  • Messenger marketing with funnels that appear based on keywords
  • Cloud kitchens and cannabis kiosks!

 

Resources From JaMarr Johnson:

 

References and Links Mentioned:

 

 

Jun 8, 2021

We have a great show today with Joel Erway of The Webinar Agency. We’re big fans of Joel’s selling process and the fact that he simplified the selling process dramatically and put all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer saying he can build this for you, you can have it within 24 hours and it’s guaranteed to make you more money than you spend on it. He also discusses his application process to pre-qualify a lead. You don’t always want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more.

You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel’s method, you are getting the hottest prospects and are ready to solve their problems. It’s a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. When you are done be sure to listen to our conversations with Jason Fladlien, a webinar and handling sales objections master, and Sam Bell, who discusses high converting webinar audiences and value-based strategies. 

What we are doing is going after the solution aware market.” - Joel Erway

 

Some Topics We Discussed Include:

  • A big turning point in how Joel structured his offer
  • How the power offer came to fruition and the amazing results that occurred
  • A 90% reduction in cost per acquisition by flipping the offer around
  • The steps that will define your own power offer
  • The #1 mistake when creating a power offer and mini webinar
  • Why you don’t always want to include the price in your application process
  • The difference between MQL’s and SQL’s and which you should focus on
  • How to get a complete mini-webinar done for you in ten days ready to launch
  • Low ticket offers vs. high ticket offers and which to use when
  • Examples of big wins when working with clients
  • Getting as specific as possible to appeal to those who value time currency

 

Resources From Joel Erway:

 

References and Links Mentioned:

Jun 3, 2021

Alex Mandossian joins us on the show today and we really like his storytelling formula. It was even better to hear it in action and have him explain it as he went along in the content of the framework that he laid out. You can use this structure for everything, and the way he “sells” is the way we would sell. We tell stories that theoretically get people to buy from us but we never go for the close. He was explaining what people would miss out on, and towards the closing, he does it in a way where people are realizing they need to work with him, so it becomes their idea to work with him. 

Alex also discussed the cost of inaction and using that in relation to the story is something that’s not used often but has great results. Part of what he does is have you picture possibilities and go through the motions with him, so it makes you feel like you can do this. You’ll hear Alex’s story structure of when/where, who is involved, what happened, then how and why this is relevant to you. You’ll also hear some great stories as only Alex can tell them, as well as some tips to other marketing icons through the years, as Alex brings his many years of knowledge to the show. If you liked this episode, you might also enjoy our chats with Sean Vosler for even more storytelling techniques and with C.J. Martin, who not only tells some great stories but talks about how to build a standout brand in a crowded market.

I don’t change minds, I convince minds who are already coming in my direction or going to a competitor to rechannel behavior.” - Alex Mandossian

 

Some Topics We Discussed Include:

  • A marketing launch that made $1.2 million in less than 30 minutes
  • Knowing your first mentor
  • How to boost your conversion rates with one sentence
  • The two step process to lowering acquisition costs
  • The winning sales technique behind a chocolate chip cookie sale and a trip to Disneyland
  • How anyone can be a marketer
  • The framework of what makes a great story, especially the ending
  • The $14,000,000 toilet teleseminar story
  • A simple, two questions trial close that anyone can do

 

Resources From Alex Mandossian:

 

References and Links Mentioned:

Jun 1, 2021

We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process. 

Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement.

I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business.” - Avi Arya 

 

Some Topics We Discussed Include:

  • How the video factor wows your potential customers
  • Examples of exactly what to say in your video
  • Getting buyers for 90 cents a lead and a $1 trial offer
  • How the pandemic has changed the way entrepreneurs spend their time
  • Avi’s 4-minute video formula for outreach
  • A winning strategy to use with Quora ads
  • An overview of the 33 videos in the program, including all the social media platforms
  • What you are probably not taking advantage of with your Instagram profile but definitely should be using
  • The superpower of the 21st century and how you can leverage it to gain an audience
  • How often you should be making videos and the perfect length, depending on your goals

 

Resources From Avi Arya:

  • You can see Avi’s offers on his Instagram: AskAviArya

 

References and Links Mentioned:

May 27, 2021

What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own.

There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn, and how he’s been able to build an amazing show and brand over the years.

We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions.” - Joe Fier

It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space.” - Matt Wolfe

 

Some Topics We Discussed Include:

  • The one time recently when Matt was not wearing a hat (for a very good reason)
  • The big “Why” behind the reason we moved forward with securing our studio space
  • Saying goodbye to the trash man, the washing machine, and the gardener
  • Shout out to our awesome editor, Jacob
  • Listen in as we take you through an audio tour of this massive new space
  • Some fun, cheaper items we added to strategically bring into the mix 
  • The way we set up our camera in a specific way
  • Some changes for the future and where we are taking the show next
  • How we view YouTube and the amazing opportunities we plan on focusing on (and how you can potentially be a part of it!)

 

Our Resources:

 

References and Links Mentioned:

May 25, 2021

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten.

We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth.

I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia

 

Some Topics We Discussed Include:

  • How Funnelyitics came to be and the process of creating a new piece of software
  • Testing and trying new online methods until you get that very first sale 
  • You want to have this one, very important thing when building a software company
  • How to validate your product idea while giving value and getting feedback ahead of time
  • Mistakes made along the way when building this tool
  • The two things you need in order to grow your business and how the momentum engine fits in
  • How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale
  • Using data from the software to run simulations and forecast future conversions and revenue

 

Resources From Mikael Dia:

 

References and Links Mentioned:

May 20, 2021

Brian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver. We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lately.

Something else Brian discusses is non-negotiables in our lives and knowing that if we don’t want to do it, if it’s not fun, which is the main theme of our show lately. We have stopped glorifying the money part of the business but instead, try to glorify our lifestyles. You’ll also hear Brian’s thoughts on what he’s learned from the marketing greats, such as Perry Marshall, Jay Abraham, and Dan Kennedy, and even Picasso, how he uses what he’s learned from direct marketing over the years as well as how he is getting amazing open rates with his emails. After you have listened, you’ll want to check out our chats with Mike Long and Marx Acosta-Rubio for more talk about how to make the best use of your time while using this current economy to your advantage.

If you have content, not everybody is going to see the content all of the time. Even if you repeat stuff a year later, it’s new for a big chunk of the audience.” - Brian Kurtz

 

Some Topics We Discussed Include:

  • Lessons learned from direct marketing 101
  • Applying rules from geniuses like Picasso to apply to the future
  • Pre-pandemic planning which led to success
  • What to keep and what to throw away in your business
  • What does cutting up a salami have to do with content marketing?
  • The 4 C’s concept when trying new projects
  • What’s ahead for the future of live events
  • One easy tip to get a 45% open rate with your emails
  • Lessons learned from the titans of direct marketing
  • The beauty of curating content and overdelivering

 

Resources From Brian Kurtz:

 

References and Links Mentioned:

May 18, 2021

This is the last recording that we recorded in Matt’s office - woo-hoo! We really loved our conversation with today’s guest - Dale Beaumont of BusinessBlueprint.com. The way he creates his systems is so smart, and if you did not see the video version of it, he showed us that he has a flowchart for literally everything he does in his business. His systems include things like how to change the lightbulbs and how to make coffee in the coffee maker as well as more in-depth tasks such as how to set up an email campaign and how to create an asset register. You can see that video on our YouTube channel at HustleAndFlowchart.tv

 

There was also a boatload of mindset stuff, as Dale talked about how we create excuses that hold us back and reminded us that there are so many tasks we do ourselves that are super easy which we know we can hand off to someone else. It’s not about the time, it’s about the mental space and the opportunity cost. Dale also showed us how to document things with apps such as Loom or Otter and how, basically you can run an entire coordinated event, assigning due dates, and linking to all of your SOP’s. We also talk about how he was able to publish 11 different books in one year and how he set up his systems which allow him to travel with his family 4 months out of the year. After you have listened, check out our chats with Michael Gerber, another systems marketer, and Crystal Dwyer Hansen & Mark Victor Hansen who were instrumental in Dale’s success with book publishing.

 

The reason being is because I had great systems. When you’ve got good systems and people, and you’ve got a good product, then you can really scale.” - Dale Beaumont

 

Some Topics We Discussed Include:

 

  • How Dale is able to spend two months at home, then travel for one month, including his wife and two kids
  • Being able to publish eleven books in one year
  • Smart advice to move forward from one of the most successful book authors
  • This one question to ask yourself to determine if you need a system or not
  • Setting up your own mission control for all of your team’s tasks
  • The three core components you need when systemizing your business
  • Getting over the limiting thoughts so you can hand more stuff off to save you hours and hours of time
  • Making business decision using simple math

 

Resources From Dale Beaumont:

 

 

References and Links Mentioned:

May 13, 2021

We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post.

We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity.

That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand” - Massimo Chieruzzi 

 

Some Topics We Discussed Include:

  • Bad at selling or hate talking to people? Listen to what Massimo did to succeed
  • Let us know who’s right when we talk about the river (you’ll know when you listen to the outro)
  • The ups and down of agency work
  • Balancing trying to build the next great product even though you may not be passionate about the project
  • The truth about the world of start ups and what you never hear about
  • The perks of having a recognizable brand
  • The story behind the controversial chicken
  • Getting attention to your brand without have to talk to people
  • The concept of having code as content 
  • Reach out to this specific audience to get linking building results
  • How mid-scoring can lead to revenue acceleration in your business
  • Standing out and being unique in the online world

 

Resources From Massimo Chieruzzi:

 

References and Links Mentioned:

May 11, 2021

We had a super fun conversation on today’s show with Cat Stancik of Action Incubator, whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online.

Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson

If you started selling the way the other person buys, you would make more money with the same amount of effort.” - Cat Stancik

 

Some Topics We Discussed Include:

  • Why Joe’s has a fancy new pink microphone cover
  • Our biggest lightbulb moment in marketing
  • Cat’s 3 step process to getting clients to say yes
  • Why your ideal client avatar is not the #1 thing you should be looking at
  • Why it’s not all chest tattoos and rainbows
  • The most important thing you should do first when trying to build a relationship
  • Do’s and don’ts when using LinkedIn
  • The 3 levers to pull in your business to increase revenue
  • The 30% of people you need to just let go of
  • Getting through the weather to whether experience
  • The 4 P’s of content categories
  • How to handle the close correctly so your prospect is empowered and can make a decision from a neutral standing point

 

Resources From Cat Stancik:

 

References and Links Mentioned:

May 6, 2021

Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time.

Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney.

I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson

 

Some Topics We Discussed Include:

  • Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past
  • Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money
  • High-level follow-ups that will earn trust and automatic customers for life
  • Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger
  • Why we love yellow cars so much!
  • How to name your Facebook group and set your intention for your members
  • Get people to join your Facebook group without even asking
  • All you have to do is this one thing and people will stay and buy
  • Advice for people who are naturally lazy 
  • Why bucket lists are dumb

 

Resources From Jenna Larson:

 

References and Links Mentioned:

May 4, 2021

We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience. 

He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action.

A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis

 

Some Topics We Discussed Include:

  • How Tom was able to get support with his first product by being a good customer
  • Making between 100-200 sales just by talking about the offer on Facebook
  • Creating a list of raving fans that want to buy all the time
  • The dark side of promoting on Warrior Plus
  • What you can do to get traction when you are just starting out
  • How to find the affiliates who are the movers and shakers
  • Tom’s Facebook live and group strategy that gets people pumped
  • The secret to getting people to resonate with what you have to say
  • Cultivating a buying 
  • The M.I.L.K it Method

 

Resources From Tom Gaddis:

 

References and Links Mentioned:

Apr 29, 2021

We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead.

Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better.

There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can.” - Joe Fier

Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward?” - Matt Wolfe

 

Some Topics We Discussed Include:

  • What’s the funniest place we had ever fallen asleep?
  • Matt’s fresh perspectives after his big road trip
  • Dealing with the cycle of expansion and contraction
  • Revisiting why we started a business in the first place
  • Dealing with guilt when we are having too much fun
  • Would you quit your job right after you bought a house and two days before your wedding? One of us did just that…
  • Hold us accountable to what you’ll hear us say
  • Our next big move for the show - literally!
  • Why FUN is on the horizon and some of the new things you can expect from us
  • An episode where we bring in dogs as reviewers?

 

Resources From Us:

  • PodHacker - Learn the new way of using a podcast to build a tribe, grow your business & create multiple streams of income by simply copying our plug & play PodHacker System

 

References and Links Mentioned:

Apr 27, 2021

Today’s episode with Jackson Millan is a great look into how he’s able to set up a business so we can be doing more of what’s fun and important. We all have this pull-back effect and let our minds wander when we are away from home. We need to figure out how to be the operators of the business, and one of the things that stood out for us was that we loved Jackon’s process with marketing, sales, delivery, and growth. 

Marketing is only one piece of the puzzle of a successful business. We’ve figured out how to systemize marketing, but we still feel like we are stuck in the delivery elements of it. Jackson specializes in wealth creation for business owners and you’ll hear how he creates this for his clients, his F4 framework to get you there, how he prepared to take his year-long trip traveling to places where others couldn’t go, the importance of outsourcing, and how to look at your long term game plan to achieve what you really want. He’s got a lot of great frameworks which will get you thinking, no matter how big or small your business is currently. After you’ve listened, be sure to check out our conversations with David Jenyns, the master of systemizing, and Moe Abbas to help you find the right folks so you can scale your business and focus on your genius.   

We all have the ability to create a business that allows us the financial means to support whatever it is that we want.” - Jackson Millan

 

Some Topics We Discussed Include:

  • How to take your business from relying on you as the expert technician to one where your team handles it the same, if not better
  • Dealing with the death of the ego
  • More discussion about brussel sprouts!
  • The F4 Framework to create your dream life
  • The important questions to ask before you can consider stepping away
  • Allowing things to break to determine the weaknesses in your business
  • Simplifying your systems so that you can outsource your workflow
  • Enjoying the journey and making your business fun
  • Jackson’s set up to travel off the beaten path
  • How to live for today, and plan for tomorrow
  • Creating wealth and working smarter, not harder

 

Resources From Jackson Millan:

 

References and Links Mentioned:

Apr 22, 2021

We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results. 

We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets.

It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement.” - Molly Mahoney

 

Some Topics We Discussed Include:

  • How to raise awareness to the free challenge from the get-go
  • Opening up your own bottle of social media champagne
  • How Molly went from giving free content to generating $300K in a short time
  • An important distinction of where to put your training videos for your challenge
  • How to up your community engagement
  • How to implement your own daily STARS effort in your group
  • What’s almost as good as brussel sprouts? Tune in to find out!
  • How to create your own giant orb of information and show the algorithm who you want to be connected with
  • How to repurpose your content and stay top of mind on Facebook
  • Leaning into JOMO and how we are using ClubHouse today

 

Resources From Molly Mahoney:

 

References and Links Mentioned:

Apr 20, 2021

Bob Burg is the author of quite a few books, notably The Go Giver series, which is one of the very early ones we still reference, and it’s such a smooth read as it’s told in a story form. Being open to receiving is probably one of the things most people struggle with, and this came up in our conversation today as there’s this feeling that we want to constantly give value. For anyone who wants to give non-stop, the receiving does tend to make you feel guilty, so you need to be open to receiving. 

Bob explains how to not only be open to receiving, but mastering your emotions an having empathy, even if you cannot completely relate to another’s situation, as well as letting go of the need to be right, communicating with tact and setting up a proper frame ahead of time so that the results of what you do will be beneficial and lead others to  react in a positive light. After you’ve listened, go check out our conversations with Nir Eyal and Brian Kurtz for more insight into how to build upon positive habits and promote values that are important to your life and business. 

Money is an echo of value. It’s the thunder to value’s lightning which means that the value must be the focus and the money you receive is a natural result of the value you are providing.” - Bob Burg

 

Some Topics We Discussed Include:

  • How to address the separation of how we communicate online
  • What to do if you feel like you are being taken advantage of in business
  • Being congruent in your giving and staying true to your values
  • Mastering your emotions
  • How to let go of the need to be right all the time while also influencing others
  • A coffee shop story you can learn from to set up your matrix
  • The importance of communicating with tact

 

Resources From Bob Burg:

 

References and Links Mentioned:

Apr 15, 2021

Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else. 

You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more. 

“Along comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself.” - Bruce Clay

 

Some Topics We Discussed Include:

  • What was it like selling SEO services back in 1996
  • What does Google’s algorithm have to do with camping, brain surgery, and Rubik’s cubes?
  • Is the keyword informational or transactional and why you should know
  • How Featured Snippets and Answer Boxes have changed the world of rankings
  • What’s Google up to in May and how to be prepared so you do not lose rankings
  • Javascript secrets to get your site to load faster
  • Geek out with us when we discuss core web vitals, largest contentful paint and cumulative layout shift

 

Resources From Bruce Clay:

 

References and Links Mentioned:

Apr 13, 2021

We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us.  Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors. 

From Instagram guides to Instagram reels to Instagram posts to carousels to  IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential. 

There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag.” - Sue B. Zimmerman

 

Some Topics We Discussed Include:

  • How we botched our own Instagram account
  • Priming the pump to grow your organic reach
  • How to utilize the carousel feature effectively to get your audience engaged
  • How to direct link to your highlight reels
  • Creating an Instagram guide using your content or someone else’s
  • How Sue B. creates her flow, with teaser trailers and live links
  • The Instagram version of Tik Tok and why you need to use it now
  • What to do if you don’t have the swipe up capability
  • Adding your guest’s image to your content: why or why not? 

 

Resources From Sue B. Zimmerman:

 

References and Links Mentioned:

Apr 8, 2021

Today we’re chatting with Justin Donald who has a podcast of his own, has authored the book The Lifestyle Investor, and he’s got a great way of thinking, as a lot of people are really good at making money, but Justin makes you consider what to do with it. He’s got a cool paradigm shift in regards to what you do with both your money and time. 

You’ll learn all about how Justin has been able to create his investment lifestyle where not only are his monthly bills being met, but he is able to compound upon that income and use any excess to invest in some well thought out deals which are not run of the mill but also not high risk. He talks about what to do if you are just starting out with no assets, how to get your original principal back quickly, and well as his commandments for investing which had us nodding along. When you’re done, get some more financial advice from our conversations with Danielle Town and Markian Sich

Lifestyle investing is living life on your terms, and investing in a way that provides an income based on assets that you own or unique investments so that you don’t have to work, you get to work.” - Justin Donald

 

Some Topics We Discussed Include:

  • Using leverage and applying it to investment opportunities
  • You don’t need hundreds of thousands of dollars to invest in real estate
  • Breaking free from the golden handcuffs
  • How to set yourself up to invest with as little as $1,000
  • The beauty of other people’s money
  • Recourse vs. Non-recourse loans
  • Frictionless transitions
  • Carving off thinking time
  • Ways to get your principal back quickly that most people don’t consider

 

Resources From Justin Donald:

 

References and Links Mentioned:

Apr 6, 2021

Bing has used his history of movie-making (he produced the movie “The Bachelor, for one”) to transform into physical goods with great success and with an appearance recently on Shark Tank and his amazing chair which you can find on his site All33.com. On the show today, we have a fun chat about his experience appearing on the show, how he prepared his pitch ahead of time, his conversations with some of the sharks which did not make it on air, and what it’s really like to walk down that hallway and make your presentation.

We also dive into his plans ahead with his chair technology, how he plans to expand his line of chairs to other markets such as gamers, as well as his involvement over the last with Intellihelp.org, a much-needed organization that matches up people who want to help others affected by the covid crisis with those in need. After you get your mind reeling with ideas, be sure to check out our chats with Jeff Vacek and Robo Hendrickson for more tactics and insight on how to get more traction to get your products out to the world.

You should be keeping your body moving throughout the course of the day. Pretty much every other chair out there, are 3,000-year-old designs. You can go into the British Museum and see this 3,000-year-old chair. It’s the same thing we are sitting on right now.” - Bing Howenstein

 

Some Topics We Discussed Include:

  • Everyone needs to experience something like….
  • How Bing got on the show
  • The vetting process everyone goes on
  • What you did not get to see happen on the show
  • Will we get to see Joe on a future episode of Wipeout? (fingers crossed!)
  • How to prepare your pitch, especially if you know not all the sharks are going to be a good fit for you
  • What you need to have prepared beforehand
  • Coming soon to a desk near you…
  • The two must-have things that you do not want to skip when you are an entrepreneur
  • A simple question you need to answer that goes beyond just knowing your numbers

 

Resources From Bing Howenstein:

 

References and Links Mentioned:

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