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The Hustle And Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
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Now displaying: 2020
Feb 27, 2020

Today we are talking with Gennaro Cuofano, who not only has an awesome accent but runs an amazing site called FourWeekMBA.com. Ever since we hung up with our guest, we have completely nerded out on his site, as he does super deep research on every brand in the world. He basically looks at businesses and reverse engineers them by digging into their financial statements, how they get their traffic using various SEO tools, and then writes up these detailed blog posts about their entire business model.  He dives into where their revenue comes from, where he sees them headed, and basically everything you could want to know about these businesses. The cool thing is it's very objective as he consumes content like crazy. 

Gennaro checks out a slew of business models, everything from affiliate marketing, freemium and subscription models, just to name a few. Imagine how many new concepts you’ll be able to come up with, or perhaps your customers have been asking for a specific model, but maybe you don’t know how to build it. We’ve recently been talking about the affiliate model and when we started digging around on Gennaros’ site we realized there is a lot more affiliate business than you realize, some being multi-billion-dollar companies. After you’ve listened be sure to check out our shows with Nate Broughton and David Sinick for even more content, research, and keyword strategies. 

If you think about business today, Google, Facebook, and Amazon, those are actually the gatekeepers of distribution. You are going through those gatekeepers to earn your customers, so you better understand how they work. ” - Gennaro Cuofano 

Some Topics We Discussed Include:

  • How to reverse engineer other business models and why you would want to
  • Listen to us nerd out about the Booking.com site, and how it’s broken down from an advertising and revenue standpoint
  • How you can actually do this analysis for yourself
  • Ways to learn about business if they do not have public accessible financial data
  • How content is best consumed to help you learn and organize your understanding of various topics
  • The difference between learning vs. internalizing
  • Behind the scenes of Gennaro’s methodology 
  • How to reverse engineer other business models and why you would want to
  • And much, much more!

Contact Gennaro Cuofano:

References and Links Mentioned:

 

 

Feb 25, 2020

We are back today with another awesome Therapy Session which we recorded literally right at the airport and before grabbing a flight back from Florida where we attended Rich Schefren’s “Coalition To Save Internet Business” live stream event where it was a who’s who in internet marketing. We got to share the cigar bar stage with such guests as Russell Brunson, Dean Graziosi, Jeff Walker, Dennis Yu, Perry Marshall, and Mike Fillisame among many others. 

We first attended a great mastermind, then shortly after that, Rich held his 24-hour live stream, where there were literally billions of dollars of net worth under one roof (plus thousands of dollars of alcohol and cigars). Listen in as we discussed some cool tactics we learned as well as insights into what makes some of the internet’s most successful entrepreneurs tick. We also talk about imposter syndrome, the importance of authenticity, and some of the many things that make Agora so prosperous. When you’re done listening, be sure to revisit the show we did with Rich Schefren as well as the show we had with Curt Maly where we talk more in-depth about best practices for moving your business forward as well as some additional Facebook ad strategies.

Most of them are some of the friendliest, giving people and they are willing to share their tactics...that is why they succeed because they are so freely giving and if you ask them a question they are an open book.” - Matt Wolfe

So as we talked to a lot of people around this event, you came to realize that the imposter syndrome is a real thing no matter what level you are at.“ - Joe Fier

Some Topics We Discussed Include:

  • The secrets of being rich…..podcast!
  • Why imposter syndrome is spreading faster than the coronavirus and what to do about it (no masks needed!)
  • Who we chatted with at dinner and some folks we finally got to meet in person after being connected to for years
  • What people were saying to and about us, especially discussing something that we are doing which almost no one else is
  • The difference between copywriting and selling using your own voice
  • Trials and tribulations of some of the most known marketers and how they were able to overcome
  • Shoutout to the dude we met on the plane
  • And much, much more!

Contact Us At:

  • info@EvergreenProfits.com - We love hearing from our listeners!

References and Links Mentioned:

 

 

 

 

Feb 20, 2020

We’re back! And in today's episode, we are chatting with Molly Mahoney of The Prepared Performer, who is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. Listen in as we touch on Facebook ads and how Molly is able to get high ticket coaching clients, also right from Facebook. She is a wealth of knowledge and she also has a pretty cool deal with BeLive.tv where she's part of their team too. We have been trying to figure out how to get attention organically on Facebook, which has been dwindling for all of us lately, and Molly gives us some killer advice as she checks out our pages and answers our questions right on the show. She audited our Facebook fan page in real-time (and the results were not pretty), but you’ll be able to hear our new roadmap. 

We also discuss how to grow Facebook groups, how to get interaction on Facebook pages with her four step process for that, the value of your Facebook personal profile and what you can and can’t do with it. She also talks about the “social triangle”, crucial live strategies with a process to follow to get more engagement when you do go live, and she breaks down how she launched her camera confidence course. After you’ve listened be sure to check out our shows with Nicholas Kusmich and Curt Maly for even more tips on how to get the most out of your Facebook strategy.

You want to ask engaging questions and you want to use the 80/20 rule with links. If you do a link, put it in the messenger bot so it causes people to engage first and then they get the link, otherwise, you are just driving traffic off of the platform.” - Molly Mahoney

Some Topics We Discussed Include:

  • Shout to Steve!
  • What strategies no longer work with Facebook messenger bots and what is working now
  • How to get engagement using tools like Manychat and a hack for getting your videos shared after they connect with you on Messenger
  • What the heck is the difference between GLAP & GLAM
  • Molly’s roadmap on how to grow your bot list using content
  • Examples of post content to use to help grow your audience and get more likes and shares (without using those exact words)
  • The proper way to set up a Facebook Group, a Facebook Page & your Facebook Profile in a way that will keep you in favor with the platform
  • The “Quesadilla of Awesome” method which will make you hungry for realizing all of your epic abilities
  • A way to line out 20 things about yourself that will give you way more content
  • What happened when we posted the same thing to our Facebook pages (another trick to help you with engagement and get the ball rolling)
  • Some cool resources that you can grab which will shorten your workload
  • And much, much more!

Contact Molly Mahoney:

References and Links Mentioned:

 

 

 

Feb 18, 2020

We are back and in this episode, we got the chance to speak with Kamal Ravikant, someone we’ve wanted to chat with for a while, so we arranged our schedules to make this happen. This guy has lived many lifetimes already, and he’s experienced lost, distilled what he's learned from it and provides practical ways which helped him to improve his life and others in a very simple way. You may recall he put out a book called “Love Yourself Like Your Life Depends On It “. We dive into the reasons why he wrote the book, the backstory and you’ll hear how his story was not what we expected at all in regards to how he got to where he is today.

Kamal got so much feedback from his book which went viral, he decided to go back and rework it, adding some step by step advice, so it’s very fresh new content. It’s an expanded version with a boatload of practical advice including an actual manual in the book on how to proceed. Each step is broken down and he told us that he has not only learned a lot but gets a ton of feedback from people who reach out to him (he actually includes his email address in the book)! His ideas are not only powerful but the simplicity of it all is a winner. 

As you listen, you will hear us share some of our own struggles and Kamal’s input to those. You’ll also hear how even though he is deep into business, his talk is so intertwined and starts with making sure you have your stuff together internally. When you are done, be sure to check out some of our previous shows dealing with mindset and business with Nancy Marmolejo and Aaron Fletcher.

It was in that moment of darkness, where I had nothing left to want to go on, I made a decision that I was going to get out of it. And how I did it, I don’t know where it came from but I wrote a vow to myself in my journal. It was a vow to love myself.” - Kamal Ravikant

Some Topics We Discussed Include:

  • What happened when Kamal had a near-death experience recently and how he has rebounded
  • How to figure out your physical well-being, relationship well-being, etc. so that your business will improve as well.
  • How his first book when viral and all the new changes with this updated version
  • A simple breathing practice you can use when dealing with anxiety
  • What sets Kamal apart from so many other writers out there to really connect with his readers
  • How to set yourself apart in your marketing and social media
  • What Kamal learned from talking with a Navy seal sniper and how you can apply it to your own life
  • How to create those deep mental patterns to lead you to a positive shift 
  • And much, much more!

Contact Kamal Ravikant:

  • You can reach Kamal at his email which is in the book!

References and Links Mentioned:

  • We want to hear from you! Email Joe@EvergreenProfits.com to let Joe know what you think of this episode and how you are going to apply it to your life.
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop
  • A Simple Framework To Explain What Do You Do - Nancy Marmolejo
  • A 3-Step Framework To Automate Everything  - Aaron Fletcher
Feb 13, 2020

Today’s show was a fun one to record, as we actually met in person with Rich Schefren, who was one of the first online marketers that we learned a lot from early on in our career. When we were starting out we picked up his free ebook, which has gone out to millions of folks by now.

It was an honor to meet up with Rich and prior to this, we’ve had a lot of calls with him, as we are helping him currently with all sorts of podcasting insights. Listen in to hear about Rich’s upcoming new show, The “Secrets of Being Rich”. Also, in this interview, you’ll notice how he’s a master researcher, and learn about his in-depth processes for speed reading and digesting content to see patterns and trends for the future. You’ll also hear more about his upcoming event, the Coalition to Save Internet Businesses (which we will also be speakers at) and why everyone should attend. 

There are changes afoot and these big companies have monster control, so Rich lines out his expertise and future trends of how to make sure you’ll not get screwed by some of these trends that may blindside you. You are definitely not going to want to miss this live stream as well as this episode if you are concerned about the future of your business. After you listen, be sure to check out our shows with Ryan Deiss and Matthew Woodward for more about future trends in the digital marketing world.

Very early on I realized it was better to be different, than just better. That’s always been consistent with all the stuff that I do.” - Rich Schefren

Some Topics We Discussed Include:

  • How to have the power of your own closed-loop system
  • Why you actually do want to give all of your good stuff!
  • Rich’s upcoming live-stream event with some of the most brilliant minds in online marketing (including us!) and why you need to join in
  • The commonalities between online and offline marketing
  • How one little report changed Rich’s life in a big way
  • The fundamental to operate your business going forward
  • The importance of making affiliate connections
  • Why today is the easiest it’s ever going to get to market on the big sites
  • Why you should wear the same colored shirt to rid yourself of decision fatigue
  • And much, much more!

Contact Rich Schefren:

References and Links Mentioned:

  • For Rich’s live stream event, go to CSIB2020.com and enter the password “Hustle” to sign up 

 

 

  • The Courage To Be Disliked by Ichiro Kishimi  
  • The Attention Merchants by Tim Wu
  • Driven by Douglas Brackmann
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop
  • Trends To Watch In The Digital Marketing World - Ryan Deiss
  • The Practical 5-Step SEO Framework - Matthew Woodward

 

Feb 11, 2020

We are back with another awesome show with Theo Lucier with a boatload of information! You may remember we had Theo on previously and his episode was super popular as we talked about sleep, having more energy and the best supplements to take. As we come into the seminar season when a lot of events are happening, we realize that those events can be really draining as there’s a change in diet, you are away from your normal routine and you’re on your feet all day. If you are attending these events, we talk about how you can counteract these things. 

We also highlight how to prep yourself at home or at the office, and there’s a lot of supplement talk, habits, and practices - both free and paid stuff. You’ll have everything you need to not only succeed at home but also feel your best away from home as well. We also love getting feedback on this type of stuff, so let us know what you think about this subject and/or what types of subjects you’d like us to ask in the future and what types of topics you want us to cover. After you are done, you’ll definitely want to check out our previous show with Theo as well as our show with Joe Cohen for even more tools to add to your health and wellness library. 

Let’s just focus on your body first, because you don’t have to think about it, just do certain things and your body is provided the conditions it needs to begin repairing itself...and before you know it you can think more clearly and that’s when you have the energy and the willpower.” - Theo Lucier

Some Topics We Discussed Include:

  • The turning point over the last few years where ‘Hustle & Grind’ has changed to slowing it down and taking care of yourself first
  • How to pick the right MCT oil to avoid the dreaded disaster pants
  • The best group of supplements you will ever need, plus a shortcut to get almost everything you need in one capsule
  • What the heck the Flexner Report is and why it’s affected the way we think about medicine today 
  • The one thing that 80% of folks in North America are lacking and what to do about it
  • Why you can’t just think yourself better and how to use a bottom-up approach to attach depression, anxiety, and other health-related issues
  • Tons of tips for attending events, and how to ensure that you will be on top of your game, even when you want to imbibe at that after-hours event after hours, (including the best ways to avoid a hangover the next day)
  • So many amazing recommendations on how to supplement for the best results, where to find them all and which ones to take in unison and when
  • The difference between various types of salt and water, simple things that we should all pay attention to
  • And much, much more!

Contact Theo Lucier:

References and Links Mentioned:

 

 

 

Feb 6, 2020

We are back and on today’s show, we are chatting with Doc Williams, an awesome guy who approached us to be a guest on our show. We couldn’t say no as we realized he came with so much value and a model that was easy to follow, that we really wanted to share it. 

Doc comes across as someone who has lived many lifetimes, going through a variety of businesses through the ages (even though he’s close to our age). He’s worked with ESPN, AppSumo, an Olympic medal team, he ran his own CrossFit gym, even a candy store! He’s done so many interesting things in his life, and he’s one of the very few people who have made the cut through reaching out to us directly with his model. He’s also worked with VaynerSports and is clearly someone who makes stuff happen.

You’ll hear how Doc takes the concept of creating content, which can be super time consuming and leans into what your personality is best suited for, then repurposing that content in a way in which you are getting it in front of the right people. You’ll also learn which channels are working and how to set up your own content funnel to keep it as simple for you so you don’t get overwhelmed trying to be everywhere, all over the various social media channels. After you are done, check out our talks with Paul Clifford and David Sinick as we discuss content syndication, content upgrading and speeding up the process for promoting and creating content. 

If the opportunity is there, I just try to listen as much as possible...how could be of use.” - Doc Williams

Some Topics We Discussed Include:

  • Matt was the first person in his high school to do…..? Listen and find out!
  • What things Doc would do differently if he had to start all over again
  • How Doc turned a reality show opportunity into a new business idea
  • What type of content you should be focused on providing in your business and why you don’t need to be everywhere, all the time across social media
  • Doc’s personality assessment test, why everyone should take it and how you can get a copy for yourself
  • How to run tests of your smaller pieces of content to know what works and get the right feedback from the right people first 
  • What Doc learned from selling candy at a young age to his friends
  • And much, much more!

Contact Doc Williams:

References and Links Mentioned:

Feb 4, 2020

On our last show with Chris Krimitsos we chatted about his podcasting event, Podfest. At a lot of events we’ve attended, there's a lot of chest pumping but Podfest was the first event where the consensus was more about supporting each other and collaboration. Ever since then, we’ve been obsessed with the Podfest community and started to ingrain ourselves into the podfesting world because we love that perspective so much.  

In today’s show, we dive into how awesome Podfest is, why you should definitely attend, all the cool swag and raffle items they have there, the special event that we are hosting this year, and so many other details that really sets this event apart. 

On the business idea side, just consider how many ideas are still roaming around in your brain, waiting to be acted on. What if you started that thing you always said you’d do, even if it was imperfect? We also chat about Chris’ book Start Ugly, how he got the idea, who the main characters are based on in real life, and why it’s important for everyone to read it because of these very reasons and more. 

When you’ve listened, be sure to check our previous show with Chris as well as our show with September Dohrmann for more tips on how to get the most out of attending events as well as for building systems not only for marketing events, but your business in general.

You think because someone is more successful than you, they figured it out.  The problem is everybody reaches a limit and they forget to start ugly again.” - Chris Krimitsos

Some Topics We Discussed Include:

  • How to help us with our upcoming software
  • How the Nintendo brand started (it’s not what you think!)
  • The 7 step system to starting ugly which will get you started and continuing to move ahead
  • What makes Podfest different from other events and why you should attend
  • How Chris came up with his book idea and a quick summary of this call to arms to encourage you to take action on your ideas and creations so you can release yourself from the chains of perfectionism 
  • Why is Joe sitting in an old lady rocking chair during the show?
  • Water parks, raffle items and dueling pianos - what’s not to love?!
  • How to start ugly over and over to keep yourself out of a rut
  • What Chris learned from interviewing a billionaire
  • The difference between entrepreneurs, business builders and business owners - which one are you?
  • And much, much more!

Contact Chris Krimitsos:

References and Links Mentioned:

  • PodfestExpo.com - if you attend, wear your Hustle & Flowchart shirts and come say hi to us!) be sure to say hello, even if you’re not wearing that shirt
  • Start Ugly book
  • Unfuck Yourself by Gary John Bishop
  • We’ve been talking about developing software and want to hire a developer inhouse, which when we launch will go out to our entire platform. If you are a developer that might want to work with us or know one, shoot us a message to info@evergreenprofits.com - we love to chat with our listeners, and we love to hear from you!
  • We will be holding a private mastermind at this year’s Podfest, if you are interested in joining, contact us at info@EvergreenProfits.com
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • Behind The Scenes Of One Of The Largest Events In Podcasting - Chris Krimitsos
  • How To Use Old School Marketing Tactics To Grow Huge Events - September Dohrmann






Jan 30, 2020

We’re back and on today’s show, we are joined by Bedros Keuilian who runs the Empire Mastermind and the Empire Podcast show with another one of our former guests, Craig Ballantyne. Bedros is a cool guy who discovered his passion for helping people early on in life. We talk about his interesting past and how his father helped his family flee the Soviet Union when he was a child plus how growing up a poor foreigner, constantly on the move helped him to become resilient and an influencer, even at a young age.

We also talk about the importance of mentors and the various ways in which Bedros’ personal mentor assisted him, which led him to eventually having one of the most successful gym models, landing on the Inc. 5,000 list three times in a row, and hitting Entrepreneur Magazine’s list of 500 best franchises out of 175,000 franchises out there. When you’re done, be sure to check out our show we recorded with Angelo Sisco and Mike Matuz, fitness entrepreneurs as well who have figured a way to be their own boss.  

Even my business partner, Craig Ballantyne - I paid him to mentor me, and he paid me to mentor him years later as my business took off as I got better at selling high ticket prices. The point of this is, without mentors you’re not getting anywhere.” - Bedros Keuilian

Some Topics We Discussed Include:

  • How Bedros and his family left the constraints of the Soviet Union when he was a child
  • Growing up in the U.S., not knowing English and dumpster diving for food
  • How Bedros went from being a fat kid in high school to getting ripped (even though he never did ask that girl to the prom)
  • Why it’s important to constantly improve yourself, even if you lead a comfortable life (Rubik’s cube speedcubing, anyone?)
  • Key lessons learned from watching The Sopranos
  • What Bedros learned from his first mentor and how it shaped his life forever
  • Changes made during the economic crash which led to a successful franchise offer
  • Bedros’ early job working as a bouncer at a gay bar (and you’ll never believe who he met there!)
  • How working out can improve your marriage, business and yes - even your health!
  • The two kinds of people in life: which one are you?
  • And much, much more!

Contact Bedros Keuilian:

References and Links Mentioned:

  • Influence by Robert Cialdini
  • Icon Meals
  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform. 
  • The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco
  • How To Find Antiquated Industries And Disrupt Them - Mike Matuz

 

 






Jan 28, 2020

We are back today with another awesome Therapy Session which we recorded right after we finished creating a training course over at WealthFit. Their process for creating courses is amazing, and one of these days we’ll make a behind the scenes video for you. This segways into our focus of creating more content for other platforms, such as courses. 

Also on today’s show, we discuss some things that have changed since our last therapy session episode, some areas in our business that will be given less focus and where we are headed going forward. We also had some a-ha moments lately, which has helped to really zone in on our future business plans and helped our creativity to really take off. 

We talk about our affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest, to build up the most value and have a supportive, tuned-in audience for the long term. After you’ve soaked all this in, be sure to check out our shows with Dustin Mathews and Robert Farrington for even more insight on how to scale your business and capture an audience that loves your content.

We masterminded a few days ago about how can we make this podcast even better, how can we make it more valuable to the listener, how can we provide even more freely and make it so people listening would go ‘Damn, I would have paid for this information’. That’s really our goal with this show.” - Matt Wolfe

We love to experiment and tinker and go down business models, of course, but we also love to share what we are doing and actually see results from other people.“ - Joe Fier

Some Topics We Discussed Include:

  • An update to our latest update and what we are really focused on now
  • All the cool events we will be attending and speaking at in the next few months and how you can meet up with us
  • How we realized where we should put our attention (and tips on how you can make the most out of your business intentions as well)
  • One key thing we are doing with our affiliate traffic that almost no one else is doing, but is a huge asset to our business
  • One of our latest “a-ha” moments, which seems so simple, but was a real eye-opener and led to a huge burst of inspiration for new ideas
  • What most affiliate marketers are doing wrong and how to market products the right way so the big ad networks will love you 
  • What people really want when looking at products and how to convert search traffic into buyers
  • Soooo many shout-outs in this episode, too many to list. Are you one of them?
  • Affiliates 4 Lyfe, yup that’s us - search it now!
  • And much, much more!

Contact Us At :

References and Links Mentioned:

 







Jan 23, 2020

We’re back and today we are chatting with Nathan Hirsch, creator of Freeeup.com (which he just recently sold) and the upcoming Outsource School. This whole conversation is around finding the right team members, what should of criteria you should have for finding the right team members, what sort of things you should hire for, how to hire if you don’t feel like you are ready financially, and pretty much everything you need to know about getting good team members in place and what sort of things to be prepared for in this process.

Nate’s passions lie in running great companies but also hiring great people and having an awesome culture around that. We even touched on how the acquisition came to be and his exiting the business as well as the criteria Nathan set to make sure it was acquired by the right people who will run the business in almost the same way as he, in a way that is the most beneficial for not only his customers14 but his employees. After you’ve listened, be sure to check out our shows with Tim Francis and Gina Horkey for even more tips on how to find and hire the right people to make your business run as smoothly and efficiently as possible.

If we were going to sell Freeeup, we had things that were important to us. We wanted to sell it to someone who wasn’t going to destroy and break it down. We wanted someone who loved the idea, loved the concept and was going to keep it and grow it.” - Nathan Hirsch

Some Topics We Discussed Include:

  • The importance of having a “Do Not Do” List for your VA’s
  • How to interview potential new hires properly 
  • Nathan’s 90-day rule takeaway
  • How to properly vet developers 
  • Which are the two best roles to hire for a VA at first
  • How to hire a VA even if you have a slim budget
  • How to build the right team and get them on the same page as you
  • How to build an awesome company culture so employees never want to leave
  • What to include in a great Standard Operating Procedure
  • And much, much more!

Contact Nathan Hirsch:

References and Links Mentioned:

 

 






Jan 21, 2020

Today we are back talking with C.J. Martin, founder, and owner of Crossfit Invictus, one of the most premier Crossfit gyms out there and probably one of the largest as well. They are the most recognized Crossfit gym, based out of San Diego, and they also have online courses and trainings. For the last 11 consecutive years, they have had a presence at the Crossfit Games - the most elite of the elite of Crossfit athletes - with a team competing.

A lot of folks know about Invictus, but C.J.. says there’s never been a focus on the brand, as his goal is to get to the core of the wants and needs of the people to make them better people. We talk about how he managed to build such a successful brand, and how his gym is doing very well while others have struggled. Also, we discuss the mindset traits he instills into his members which is very similar to the attributes that entrepreneurs have, and are qualities that can empower anyone. 

Listen in, as C.J. gets vulnerable talking about how the business almost went under, and how he persevered by challenging himself. And when you’re done, be sure to check out our shows with Marshall Wayne and Sunny Lenarduzzi on how to build a world-class brand that stands out.

I just realized that my lifelong impact was not going to be there. I wasn’t sure that I wanted it written on my tombstone - ‘Successfully defended lots of Fortune 500 companies’” - C.J. Martin

Some Topics We Discussed Include:

  • How to install discipline in your life (and in the lives of others)
  • How Crossfit establishes mental toughness and stability
  • The real meaning behind Invictus 
  • Why C.J. jumped out of a moving bus (and why that ended up being a good thing)
  • Questions C.J. asks in the beginning when members sign up to put them on the right training path
  • How his gym stands out from most others and how this benefits his members
  • How C.J. was able to self fund a startup business and quit working his full-time job
  • How being uncomfortable helps you move ahead, both at the gym and in life in general
  • Establishing priorities and values that help establish your work/life balance
  • The turning point that almost caused Crossfit Invictus to fail, and how C.J. was able to forge ahead
  • And much, much more!

Contact C.J. Martin:

References and Links Mentioned:

 

 

 

Jan 16, 2020

What better way to start off a new year than by listening to our show today with Nir Eyal. He’s a former Lecturer in Marketing at Stanford's Graduate School of Business and also taught at the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His next book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. 

In today’s show, Nir dives deep into all the ways we get distracted in today’s world and best practices for becoming indistractable, so you can stay focused, get more done and still have time to schedule downtime, fun stuff and the things that you place your most important values on, such as health and family time. After listening, go check out our conversations with Brad Spencer and Henry Evans for more time saving tips on how to plan out your week for maximum efficiency and focus.

The skill of the century is going to be to become indistractable. There’s going to be a bifurcation out there of two different kinds of people. The people who let their attention and minds be controlled by somebody else, and those who say, ‘Nope - I am indistractable’.” - Nir Eyal

Some Topics We Discussed Include:

  • How to schedule time in your week effectively to get things done
  • Why you should rip up that to-do list
  • How to avoid fights with your partner about household chores
  • Which technology to avoid and which ones will help you actually become more productive
  • The magic of “timeboxing” your week
  • Why you should schedule not only your work plans but your Facebook or other apps for downtime and even your nightly sleep
  • Why everyone should make time for reflecting, even at work
  • The right way to reinforce your identity to become empowered
  • How to react to those annoying internal triggers
  • And much, much more!

Contact Nir Eyal:

Resources

 

Jan 14, 2020

We’re back today with another fabulous show, talking with Eric Berman who runs an awesome agency in San Diego and the best mastermind event we’ve ever attended with an amazing format and caliber of people, called SpeakEasy. 

Eric is a founder and partner at Brandetize Inc., an interactive digital marketing agency who looks to make a positive impact by escalating authentic brands to their full potential. Eric has been involved as a founder and consultant for several companies and currently organizes several entrepreneurial and networking groups. His first endeavor was actually leading a team of over 400 employees in what was the first "facebook" before there was a Facebook back in the early days of the Internet. Side note - Eric' brother went on to be one of the founders of MySpace!

Once you’re done listening, be sure to listen to our episodes with Lee Goff and Ralph Burns, for more insights on how to up your business and/or agency game.

As an entrepreneur these are life lessons - you think that, what can go wrong and your untouchable. There’s always something. We never even thought that could happen.” - Eric Berman

Some Topics We Discussed Include:

  • Why masterminding with your competition is always a good idea
  • How Eric is able to run a successful agency with less than 20 clients who are all making a positive impact on the world
  • Eric’s tips for running an effective mastermind
  • The importance of company culture and how to run a business where your employees are looking forward to coming to work
  • How Eric’s early days with certain entrepreneurs shaped his future business philosophy
  • Hand picking your clients for a win-win
  • A handful of fun activities that Brandetize does for their employees which go a long ways towards their welcoming environment
  • How Eric handles never ending opportunities for potential business deals
  • And much, much more!

Contact Eric Berman:

References and Links Mentioned:

 

Jan 9, 2020

Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter and international communications expert. She is famous for the award-winning copy she has written for countless entrepreneurs as well as prestigious companies such as Ericsson, LEGO, Nike, Salomon and Wrangler.

Her specialty is email copywriting and her Done-For-You email sequences deliver record-breaking open rates (40%-60%) and CTRS (5-10%), boosting her clients’ sales and building their communities.

You will really enjoy our conversation as Sue shares her wealth of knowledge and copywriting tips that she has amassed over the years. After you have listened, be sure to check out our episodes with Joy Houston and Adil Amarsi for additional tactics on writing amazing sales copy. 

You undercut your power when you need to be liked by everyone.” - Sue Rice

Some Topics We Discussed Include:

  • Ways to gather pain points of your audience
  • Headlines that work to get those high open rates
  • A copywriting trick that has proven results
  • How to connect with your audience by watching Netflix
  • The yin and yang of email marketing
  • Why everything is the same in today’s marketing and how to set yourself apart
  • What you should not be talking about in your message 
  • Storytelling tips to make your communications more interesting 
  • And much, much more!

Contact Sue Rice:

  • SueRice.com
  • Email: sue@suerice.com - Sue works with people in a couple different ways. She has a lot of DFY services as a copywriter. She also has workshops and does copywriting critiques for people 

References and Links Mentioned:






Jan 7, 2020

Austin Sams helps Family Entrepreneurs who value time over money – but who also need to support their family – by sharing exactly how to leverage expertise into consistent income.

After running several multi-million dollar businesses for someone else, he started over to prove that he could create a highly profitable business from scratch, without sacrificing his wife and kids. By applying unique strategies, he built a freedom business and now enjoys running a multi-six figure business, working 2 hours per day from home.

He has some fresh perspectives that you are going to love to hear. We had connected at the New Media Summit and since we had so many enlightening conversations at dinner each night, we decided to record those here in this podcast for you today. 

Once you’ve listened, be sure to check out our previous shows with Aaron Fletcher and Jason Moffatt on how to delegate, automate and work less but still have the financial freedom you desire. 

Don’t live another day or week thinking it’s going to be better someday. By all means, if you have a good job and you’re making money, bank as much money in your own startup fund as possible and self-invest.” - Austin Sams

Some Topics We Discussed Include:

  • How to set up your life and your business on your own terms
  • How Austin was able to combine his marketing service with a SAAS model to create recurring income
  • The importance of continuing to check in
  • Austin’s 10 point checklist and a few steps you can take today to begin creating your ideal lifestyle
  • How to correctly refer to your business to clients, present and future
  • Austin’s super simple funnel that converts
  • The parameters Austin set for his business which gets him only the clients he wants
  • Questions to consider from a business optimization standpoint
  • How Austin was able to get to a point of working only two hours a day
  • Choosing the right business model for yourself
  • Austin’s simple, attention getting opening for potential clients at his discovery meeting which works
  • And much, much more!

Contact Austin Sams:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. 
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. 
  • A 3-Step Framework To Automate Everything - Aaron Fletcher 
  • How To Live Like You’re Permanently On Vacation - Jason Moffatt

 

Jan 2, 2020

We’re back again, this time with another podcaster, Tyrone Shum. He is running a massive podcast over in Australia and has one of the top podcasts in the real estate space called Property Investory with 1.3 million downloads since 2017. Clearly, Tyrone knows how to grow and monetize as well. You’ll hear some discussions about ideas we gave him and vice versa, as we are working well together. 

What’s really cool about his story is that he discusses his not only his successes but his fears around podcasting. He’s a very systematic guy, and he explains what his systems are and what he’s done to not only launch and grow his show but make money as well. We go behind the scenes on what we love and don’t love about podcasting, the insecurities about podcasting as well as how to get big-name guests on your show. Also how to maintain that relationship. 

This is basically a master class on growing and profiting with your show. The way Tyrone approaches podcasting is super cool and unique and the way he applies it to business is very strategic. He’s got so many different ways which allow him to stand out and grow the show very big. After you’ve listened to the show, be sure to check out the other episodes we mentioned that we recorded with Casey Zeman and Dennis Yu for more podcasting tips.

When I spoke to a lot of listeners, they say the same thing...the reason why Property Investory stands out is because it tells a story. It’s not like any other podcast out there where you actually delve into the background where they grew up to all the way through to how they got started in property .” - Tyrone Shum

Some Topics We Discussed Include:

  • Some growth and monetization strategies that even we were not aware of
  • What we love about podcasting and some things we are not entirely fond of as well
  • How to attract big-name guests to your show, and once you’ve connected, how to continuously maintain that relationship
  • Tyrone’s ideas behind his membership model
  • How he has been able to leverage his relationships for some big affiliate income
  • Ten growth strategies and 7-8 monetization strategies, not including those boring ones we all know
  • Why Tyrone’s listeners tell him constantly that his podcast rises above all the rest
  • Some tips and tricks he learned while working in real estate previously that helps keep him top of mind
  • And much, much more!

Contact Tyrone Shum:

  • PropertyInvestory.com - you can get a free report on how to generate an extra 15% with real estate. Once you subscribe, feel free to send Tyrone an email as well, if you have more questions.

References and Links Mentioned:





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