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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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Now displaying: November, 2019
Nov 28, 2019

Craig Ballantyne is known by his clients as the “World’s Most Disciplined Man”. He built his Turbulence Training Empire with over 13 million viewers, and then Craig acquired the world’s biggest success newsletter, EarlyToRise.com. His first book, The Perfect Day Formula, has helped over 35,000 high-performers own the day and take back control of your life. 

On today’s show, we talk about his early beginnings in Canada and how he reached a goal to become super fit while at the same falling into what he calls the “paradox of freedom” and why that is not exactly a good thing. From there we dive into how Craig coaches people on the proper way to set boundaries and maintain structure for their lives, how to get your values and vision in order and effective ways to deal with anxiety and stress.

After the show, make sure to listen to the previous episodes with James Altucher and  Justin Goff we referred to, which will give you even more insight on how to deal with these issues and ways to make your life more peaceful, focused and stress-free.

We need this structure and these systems in place and when you put that together, you get true freedom.” - Craig Ballantyne

Some Topics We Discussed Include:

  • What Craig has learned from an ancient philosopher and how it rings true today
  • How Craig ended up in the ER twice while he was in the best shape of his life
  • Why Craig only has four apps on his phone and which ones he uses
  • Breathing exercises to immediately calm you down
  • Why most of us are planning our work week out all wrong
  • The four most important things to be clear on if you are to get ahead
  • The right way to deal with social media (and all those darn notifications)
  • How we are wired wrong for the modern world and how to step away from it
  • Warning signs of anxiety and stress and how to cope
  • How to create your vision and work with it to align with your goals
  • And much, much more!

Contact Craig Ballantyne:

References and Links Mentioned:

 

Nov 26, 2019

Today’s episode is a heartfelt, in-depth therapy session where we really go into some meaningful events that have happened lately, both good and bad, and how we have dealt with them. You’ll hear about some big changes in Joe’s life, and how dealing with a recent family death has really put things in perspective for him, and enabled him to flip the coin on some concerning traits and family history. 

We also talk about the amazing coaching we have had recently and some takeaways that have really helped us to hone in on what’s really key for our business goals, which in turn has opened up some truly amazing opportunities in the months ahead. 

After you’ve listened to this one, be sure to check out our show with Angelo Sisco as he talks about breaking down mental and emotional barriers and our show with Dave Asprey and his thoughts on how to maintain energy, your most valuable resource.   

We get so caught up in business..we’ve got this deadline, this phone call...all of this stuff we feel is really important. The people in your life, the possibility is they might not be there tomorrow. You never know what the next day brings.” - Matt Wolf

If there’s an imbalance...there’s no perfect balance, but the goal is to try to and always get to balance. It’s going to be a wavering thing, just like being on a skateboard. All you’re doing is dealing with what’s coming your way.” - Joe Fier

Some Topics We Discussed Include:

  • Some life changing events lately and how it’s affected everything 
  • Great tips on how to start your morning as soon as you awaken to set the stage for the rest of the day
  • Best practices for raising our kids 
  • We share some of the exercises we’ve been working on lately with our own coach and how it’s opened us up to more opportunities
  • How our relationship with money has been in the past and the ways we view it now to attract more abundance
  • How Joe is able to “flip the coin” when dealing with difficult issues
  • Mental shifts and mindset and how we’ve been dealing with it lately
  • Teasers about what lies ahead for the new year
  • And much, much more!

Contact Us:

  • Reach out to us at support@evergreenprofits.com for ideas for future therapy sessions, and/or comments in general as we love to hear from our listeners!

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform. 
  • We are also sponsored by Steve Olsher and his podcast Beyond 8 Figures, where he and his hosts, Mary Goulet and Richard Otey chat with amazing entrepreneurs who either run or have exited a business over that has produced 8 figures. 
  • Text the word “COMP” to 38470 to get the notes!
  • Michael Kim coaching
  • Box breathing method
  • Wim Hof breathing method
  • FIRE movement from Dave Ramsey
  • Omnifocus
  • Dr. Rhonda Patrick 
  • Joe Rogan’s podcast with Paul Stamets 
  • Insight Timer
  • Our show with Steve Olsher
  • Time Is NOT Your Most Valuable Resource - Dave Asprey
Nov 21, 2019

In this episode, we are speaking with Justin Brooke who runs AdSkills, a service that helps ad buyers build more profitable ad campaigns, get certified, and get matched up with clients or jobs.  Justin is a traveling nomad, who was actually talking to us from his car, as he’s been traveling with his family for the last four years.

His business allows him this benefit and in this show, you'll learn how he has honed his skills over the years while failing a few times only to create a new business from scratch. You’ll also hear why he feels Google advertising still beats out the rest, the proper ways to run your advertising effectively and the best thing to do to get traction if you are just starting out.

Once you’ve got your wheels turning on how to get more leads, be sure to check out our episodes with Mike Rhodes and David Schloss who reveal more ways to use both Google and Facebook advertising for awesome results.

I always try to have one client in the background so I’m still in the game. I feel like that I owe that to my customers so I’m not just teaching, that I can still talk about things.” - Justin Brooke

Some Topics We Discussed Include:

  • Justin’s scalable recipe for paid traffic 
  • Why he is no longer afraid of failure and what led him to “break the code” 
  • The big important difference between Facebook advertising and Google advertising
  • Our unique strategy where we give another shoutout to Dan Ryan (Hi Dan!)
  • The results behind one of Justin’s most talked about Facebook posts
  • The secret spot to go to get the best wifi when traveling (conference rooms included!)
  • What Justin learned by going through Russell Brunson’s closet
  • Justin’s tool stack and how using just three sites can get take you lightyears ahead
  • And much, much more!

Contact Justin Brooke:

  • Google Justin to check out his other interviews and to find him on social media, plus check out his YouTube channel where he gives a ton of great value and information

References and Links Mentioned:





Nov 19, 2019

Marisa Murgatroyd is an entrepreneur who creates stuff fun while giving people a ton of value. Marisa literally brings in a whole new perspective on creating, marketing and delivering a course to folks that buy an online training. The entire process has been brought through and she will outline her points regarding gamification and the psychology behind all of this.

There’s so many people who create courses who are told they should make an online course. But Marisa takes it further by explaining the psychology behind every step of the course. She knows if people can learn and get results while having a fun experience they will be much happier. You’ll love our show today as Marisa explains why the older model of learning and course creation is now dated and how she is able to create courses that offer inspiration, fun while learning and keeps the user more committed to success while not giving up.

Marisa is such an engaging speaker and she points out how most learning models have led people to be wary of buying new online products and why her model stands out from the rest. She also details about her Experience Project and simple things you can do to set yourself apart from the rest.

When you’re done, be sure to check out our show with Ankur Nagpal who discusses the best way to market your course and Joy Houston on how to attract your ideal customers. 

Before you can make money while you sleep, first you have to make money while you are awake” - Marisa Murgatroyd

Some Topics We Discussed Include:

  • How Marisa is able to get 10-30 times the engagement with her methodology of course creation
  • What was the final straw where she literally lost her power and quit her last J.O.B.
  • The best way to start off your relationship with your customer as soon as they log on
  • How to keep your customers away from the dreaded “downward death spiral”
  • How a conversation with her boyfriend led to the creation of a multi-million dollar education business
  • Tips for increasing repeat sales, decreasing refund rates and getting more referrals
  • What should be the goal of every single video in your course
  • What the psychology behind every membership site should be and why most people are doing it wrong
  • Why making money should not be the motivating factor for course creation
  • Best practices to keep your students happy and moving towards success
  • Guarantees that your students can be incentivized with to keep them on the right track
  • And much, much more!

Contact Marisa Murgatroyd:

References and Links Mentioned:






Nov 14, 2019

On today’s show, we are chatting with Jason Hsiao, the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create high-performing video. As a former producer for MTV and Comedy Central, Jason was always thinking ahead and knew that there would come a day when big budget videos could someday be created easily at home. Jason talks about how the business got started plus how he and his co-founders strategically planned their way to move to New York and create a new software program that was ahead of its time. 

He also dives into the key elements behind all the things you can do with Animoto and why you do not have to even get in front of the camera nor have any video content at all, and still be successful in creating professional looking videos. He also discusses the different ways to use video on the major social platforms and which one, in particular, is currently the wild west when it comes to grabbing people’s attention with your videos. 

When you are done listening be sure to check out our other episodes with Rob Burns and Billy Gene Shaw for even more tips on how to use video effectively and get your message and brand out there to the greatest amount of people. 

One second on the internet is an eternity these days...on the internet, you start with 100% of your audience and you’ll be lucky if you still have half the people watching, so you don’t save the best for last, you save the best for first.” - Jason Hsiao

Some Topics We Discussed Include:

  • How Jason was able to quit his job the right way
  • Why it’s not a good idea plaster the same video all over the internet
  • How to grab people’s attention fast so that they’ll continue to watch
  • How to use blog content in your videos
  • How to use video to manage your team and support staff
  • What’s so special about the recent changes to Instagram
  • What to do if you do not want to appear on camera
  • Time-saving workflow ideas
  • Different types of business that he sees using the software that you would never consider
  • And much, much more!

Contact Jason Hsiao:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts and guided product tours. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. If you want to make more money, check out the link above and they will hook you up with some cool tools. 
  • Easy Webinar
  • Steve Olsher
  • Radical Candor by Kim Scott
  • Delivering Happiness by Tony Hsieh
  • VSLs Suck – Make This Kind Of Video Instead - Rob Burns
  • Billy Gene Shaw - How To Use Video And Strategic Advertising To Be Everywhere





Nov 12, 2019

Joining us today is Nicole Holland who went from a former correctional officer to being named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”. She has also been interviewed on countless trending podcasts and has a successful business where she helps podcasters improve their conversions, focus on their podcast guesting efforts and design irresistible lead magnets. 

You’ll hear how Nicole first quit a job she knew was draining her even though she had no backup plan, then created a coaching and online presence over time, with no online skills but with a love for marketing and a knack for making the right connections. We also dive into Nicole’s no-fail, six-step system for “Interviews that Convert” as well as her tips to get past the gatekeepers and assure that your time spent as a guest on a podcast is well worth it. 

After you’ve listened, be sure to check out our podcast with Tom Schwab on how to get yourself featured on high-quality podcasts and our podcast with Steve Olsher on how to earn $1,000 almost every time you’re featured on a podcast. 

As a podcast guest, you do very little work and you have an opportunity for amazing gains.” - Nicole Holland

Some Topics We Discussed Include:

  • How to get past the gatekeepers
  • How to make sure your message resonates with the podcaster’s audience
  • Tips to impress the podcasters you want to meet most
  • How to get on big shows even if they seem out of reach
  • How to get those listeners back on your website
  • Nicole’s six crucial steps for guaranteed conversions
  • Why being a guest is a no brainer
  • Nicole’s breakdown of how we can get on the Joe Rogan show
  • The real strategy of podcasts, and why it’s not selling anything
  • How to resonate with your audience and lead them to the next touchpoint
  • How buying a bonus to a program, led to an amazing opportunity
  • Red flags to look out for when guesting on podcasts
  • And much, much more!

Contact Nicole Holland:

References and Links Mentioned:

 

Nov 7, 2019

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool. 

We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video.  Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you.

Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content.

Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick 

Some Topics We Discussed Include:

  • How to frame yourself on video and other best practices
  • How Gideon was able to quit his job and move to a new country (not as easy as it sounds)
  • The commonalities between Joe’s business history and Gideon’s
  • Why strategic partnerships are key
  • The processes behind Splasheo to keep video production moving smoothly
  • A cool way marketers are able to get video content done without doing any work themselves
  • A simple way to start off your videos to instantly make it more engaging
  • How to build a massive content library
  • The key to keeping people watching your videos and not swiping along
  • The major difference between transcription techniques and why Splasheo is set apart
  • And much, much more!

Contact Gideon Shalwick:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales.
  • Splasheo.com/hustle - just for our listeners, you’ll get $100 worth of value and your first four free videos done for free (and get to see this awesome photo of us!) 
  • Become a Blogger
  • Asana
  • Our episode with Brian G. Johnson 
  • Our show with Sunny Lenarduzzi 





Nov 5, 2019

In today’s episode we are discussing monetization, growth and systems around podcasting as we nerd out talking to Charley Valher. Charley has a podcast as well called the Business of Podcasting (we highly recommend you listen to episode #1) as well as his business Valher Media where he helps people grow and monetize their podcast. 

Even if you don't have a podcast, you’re definitely going to want to listen in as you may change your mind.  We talk about what industries the podcast space is disrupting, where podcasting is headed, and why it’s so important. There’s so much going on in the podcast world right now and we are extremely bullish on the medium. We also have some great insights on what’s happening down the road and we know that in five years, it’s going to be off the charts.

After you’ve taken this all in, be sure to check out our episodes with Jonathan Rivera and Tom Schwab for even more podcasting strategies for growth, guest appearances and raising your awareness with your intended audience.

I was listening to at least three podcasts a day and I found it was the ultimate learning medium for me, where I was listening to all these conversations with people who I would never have access to.” - Charley Valher

Some Topics We Discussed Include:

  • Charley’s podcasting tech stack 
  • Growth tactics that are working right now
  • What will work in the future and how to prep
  • Charley’s viewpoint on sponsorships
  • Different ways to approach sponsorships
  • The future pace of podcasting
  • Which paid elements have the best return
  • Some surprises stats with advertising on Facebook
  • Common mistakes being made and simple ways to avoid them
  • Opportunities of being guests on shows
  • And much, much more!

Contact Charley Valher:

References and Links Mentioned:

  • Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
  • This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. With this tool, you can have a streamlined path to your products and sales. 
  • Nathan Latka’s podcast The Top
  • Outsourcing Angel 
  • Wicked Reports
  • Repurpose.io
  • Headliner
  • Knit.audio
  • Rode caster pro
  • Logitech Brio webcam
  • Omny
  • Libsyn





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