Info

The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
RSS Feed Subscribe in Apple Podcasts
The Hustle & Flowchart Podcast
2019
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: June, 2019
Jun 27, 2019

Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking.

You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same.  Everything Steve has done is so impressive. 

As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word.  He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible.

Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life.  When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran

There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims

Some Topics We Discussed Include:

  • How to network with people the right way
  • One key thing to help you on the road to future success
  • How to find the right people to connect with
  • The proper way to ask questions that will get you what you want
  • Why Steve’s job is not giving the client what they ask for
  • A great response to people’s uncertainty 
  • How one client’s experience continues to amaze him to this day
  • How to best connect with someone using the social audit
  • How to get deep into the minds of your clients
  • And much, much more!

Contact :

References and Links Mentioned:

Jun 25, 2019

Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer. 

This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks.  

Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated.  Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach.  

Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin

YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow

Some Topics We Discussed Include:

  • Strategies that work with both organic and paid traffic
  • Tactics on how to best optimize your videos
  • Why a call to action is not always the best thing
  • How to keep viewers watching longer
  • Best practices on how to up your YouTube score 
  • What to include in each video for continuity purposes
  • How to tie other people’s videos into your own for reach
  • The one key element of any YouTube video
  • And much, much more!

Contact Aaron Biblow & Triston Goodwin:

References and Links Mentioned:

Jun 20, 2019

Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”.

Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start?

You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque

Some Topics We Discussed Include:

  • What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits
  • How to decide what business opportunities and niches to look for
  • Ryan’s criteria for making decisions
  • How picking your niche is relevant to stock trading
  • Why you don’t have to be an expert to teach a subject
  • How Ryan uses Google Trends to decide on the potential of a business
  • Which evergreen niche Ryan chose which still pays all his expenses today
  • What to do if you are already in a business that needs more traction
  • And much, much more!

Contact Ryan Levesque:

References and Links Mentioned:

 

 

 

Jun 18, 2019

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs.

On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user.

If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes.

If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling

Some Topics We Discussed Include:

  • Testing and having fun with invention ideas
  • How to capitalize on your squirreling brain as an entrepreneur
  • How to come up with an idea and sell it within days or months
  • How to license your idea and cash out
  • How to invent as a side hustle
  • Finding potential people to buy your idea
  • The specific kind of attorney you want working for you
  • Why being a product developer is the ideal side hustle for entrepreneurs
  • How much you can expect to make from royalty deals
  • And much, more more!

Find Bob Serling here:

References and Links Mentioned:

Jun 13, 2019

Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time.

He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play.  Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego.

Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be.

Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life.

When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman

Some Topics We Discussed Include:

  • How to use the power of alter ego and what it is
  • How to develop your own alter ego
  • One tactic that most people never use, but gets Todd customers for life
  • How to turn your alter ego on and off at will
  • How to get over imposter syndrome
  • What Todd did as a football athlete to create a winning environment for himself
  • Alter egos of famous people he has worked with
  • Why participating in individual sports is even more important than team sports
  • Why building a game plan is one of the key things to create if you are an entrepreneur
  • How a simple pair of glasses can help banish rejection
  • And much, more more!

Contact Todd Herman:

References and Links Mentioned:

Jun 11, 2019

We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things.

As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well.

In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way.

The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe

The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier

Some Topics We Discussed Include:

  • Some of the cool things we are doing in our business
  • How we are getting bigger and bigger name guests on the show
  • How The EGP newsletter leverages this for our connections
  • The latest news regarding Google and how that will help your SEO immensely if you do it correctly
  • How we leverage physical mail and why it’s such a big hit
  • Ninja tactics for follow-ups with those we connect with
  • How one link added to their content has allowed us to network with amazing guests
  • The different ways to monetize content which has lead to big gains in affiliate income
  • How we retarget to potential guests for future episodes
  • A super simple way to use your existing FAQ’s for an additional media source
  • And much, much more!

References and Links Mentioned:

Jun 6, 2019

Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.

 

Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later.  He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.

 

Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.  

 

Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich

 

Some Topics We Discussed Include:

 

  • How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go
  • A resource for uploading podcast data to Facebook
  • How to position an offer to all types of potential buyers
  • How to mirror a campaign when using Facebook ads
  • 4 elements to a great offer
  • How to promote a podcast with Facebook ads
  • What makes a great lead magnet
  • How to make your ad costs back immediately and set yourself up for the future
  • An important distinction of advertising on Facebook vs. other platforms
  • And much, much more

 

Contact Nicholas Kusmich:

 

 

References and Links Mentioned:

Jun 4, 2019

John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor.  He asked John one simple question when they met, which changed the course of the rest of John’s life.

Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret.  John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals.

He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back.  John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights.

Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf

Some Topics We Discussed Include:

  • How one question changed the course of John’s life for the better
  • How just one an hour a day of learning can create immense benefits
  • The mind-body connection, and how John was able to heal himself
  • How your brain is similar to a computer
  • Simple ways to change what you say to accomplish goals
  • Common limiting beliefs and how to overcome them
  • John’s use of Awareness, Intention & Action
  • A great way to start your day to help you reach your goals
  • The Importance of cause & effect
  • How our brain uses energy to be more efficient
  • And much, much more

Contact John Assaraf:

References and Links Mentioned:

1