Info

The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
RSS Feed Subscribe in Apple Podcasts
The Hustle & Flowchart Podcast
2019
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: March, 2019
Mar 28, 2019

While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible.

With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his.

Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers.

“It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi

Some Topics We Discussed Include:

  • Why copywriting for your own business is extra difficult
  • The daily routine of a copywriting master
  • 3 practice lessons to sharpen your copy
  • The word you never use in a headline
  • Bullet list best practices
  • Discover, If-Then, Revealed: They make perfect headlines
  • Tips for hooking readers who skim articles
  • A process to adapt your copy for video
  • The 3 questions that generate infinite content
  • How to write effective emails (you better not be recycling your copy!)
  • Email templates for warm and cold leads
  • The psychological leverage that gets people to spend more

Contact Adil Amarsi:

References and Links Mentioned:

Mar 26, 2019

We last had Casey Zeman on the show a year ago and a lot has changed. Like, now he has 3 kids! He might have a lot less time for work, but he’s still growing his business faster than ever and we wanted to find out how.

Casey is Founder and CEO of Easy Webinar, the only software platform that combines webinar technology and marketing strategy into one. He is a best selling author, podcast host, and has helped thousands of entrepreneurs create content that makes deep connections with their audience.

Time to rethink your daily routines as the guys find out how Casey Zeman has managed to grow his business while becoming a father to 3 kids, the hacks he uses to reach his goals, and building a team that freed up his time. When you’re done, check out our previous episode with Casey and get more tips to juggle kids and work from Flori Pyke & Anna Jonak.

“I’ve had to let more things go… giving up control is difficult for control freaks and I consider myself one of them.” -Casey Zeman

Some Topics We Discussed Include:

  • A daily schedule that juggles 3 kids while growing a business
  • Tips for fighting off the dad-bod
  • The belly test (it’s easy as kissing a boo-boo)
  • A major factor to stop wasting your time
  • The 1 thing that will keep your team on track
  • Building a team to free up time (and double profits!)
  • A new content strategy to connect with customers
  • 5 growth hacks to build a bridge to your goals
  • Instagram strategies for building a personal brand
  • How to hone your Social Blade
  • A new campaign that’s bringing influencers together
  • The 1% who can actually improve your software
  • Why you need alter-egos to tackle different situations

Contact Casey Zeman:

References and Links Mentioned:

Mar 21, 2019

Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing.

Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne.

Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick.

“I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis

Some Topics We Discussed Include:

  • Why media ecosystems net more profit than funnels
  • The 1 thing your SEO strategy needs (you can forget the rest!)
  • How to find writers for your niche
  • What top ranking content looks like today
  • 2 options for starting a media property
  • Skyscraper Campaigns to generate backlinks
  • Overcoming mental blocks to send 40 emails a day
  • The Silo Structure that makes epic content
  • Marketing tools to keep it lean and sharp
  • Where affiliate marketing should fit into a business
  • How to plan the sale of your media properties
  • A webinar ad that is super cheaper and effective

[adrotate group="3"]

Contact Stephen Esketzis:

References and Links Mentioned:

Mar 19, 2019

We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more.

In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships.

Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business.

“Our safety net is our network…  if you took everything away that we currently have, we still have our network to get back on our feet.” -Matt Wolfe

“When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier

Some Topics We Discussed Include:

  • The market that could 7x our revenue (yours too!)
  • Why a network is our favorite safety net
  • One hack to forcefully grow your network
  • The marketing skills that never let you down
  • How to balance having fun and having an impact on the world
  • Wait, are we actually masterminding our business on the mic?
  • Our strategy to overcome beliefs that limit growth
  • Why we choose partnerships over agencies
  • Planning your way forward by studying the past
  • How we are building the team we need to scale up
  • What we’re automating to stay on vision
  • Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!)

References and Links Mentioned:

Mar 14, 2019

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did.

Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.

Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway.

“The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin

Some Topics We Discussed Include:

  • How to build a 100,000 member group on LinkedIn
  • Why virtual summits are way less work than webinars (and a better value for you and your audience)
  • A system to turn one summit into a year of evergreen content
  • Your 90-day calendar to launch a summit from scratch
  • Ad tactics that get 80% opt-in rate from your audience
  • The 5 boxes that design high-value summits
  • A simple offer to land big-name speakers
  • How to easily manage 30+ speakers and not burn out
  • Timing your summit for the best market impact
  • What gets real revenue out of your summit (it’s not tickets!)
  • An offer that turns customers into loyal advocates
  • The 3 partnerships that drive massive traffic to your summit

[adrotate group="3"]

Contact Liam Austin:

References and Links Mentioned:

Mar 12, 2019

The entrepreneur bug bit Nate Broughton while he was just a freshman in college. In his off time, he helped build an 8 figure online business when search engines were still in their infancy. The first thing he did after graduating? Start building a 9 figure company of his own.

Nate has been in the SEO game for 17 years and counting. He specializes in lead generation using organic strategies he’s perfected after having built and sold numerous companies across multiple markets. And now he shares his knowledge with other entrepreneurs as co-host of Opt Out Life.

Get ready to update your online content as the guys learn what effective SEO looks like today, the tactics that are no longer working, and the latest checklist for onpage optimization. When you’re done, check our conversations with Brian Dean and Christopher Gimmer for more organic traffic strategies.

“You can write pretty bland when you write for Google. Worry about finding a voice later when you have a bunch of traffic!” -Nate Broughton

Some Topics We Discussed Include:

  • SEO rules for building any website from scratch
  • Organic traffic strategies for 2019
  • How to make high-ranking content today (it’s not about link building anymore!)
  • An essential checklist for onpage optimization
  • Tips for finding copywriters that speak to your niche
  • What your HTML code should look like for SEO
  • The latest tools for content and keyword planning
  • A content structure that is outranking the competition
  • Offsite SEO strategies that actually work
  • A method to improve your organic ranking using ads
  • How to get quick, amazing results from an established site
  • Some tactics to drive traffic to your podcast

[adrotate group="3"]

Contact Nate Broughton:

References and Links Mentioned:

Mar 7, 2019

After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted.

Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living.

Buckle up, because this is a double length deep dive into the mindsets that lead to real, life-altering success as Marx Acosta-Rubio shares why only a few people ever put knowledge into practice, the 3 questions to pick the right books to read, and his foolproof process to set the right goals for your success. Still want more? Go check out our previous conversation with Marx and get more tricks to rewire your brain with Dr. Steve Ruden.

“If we're not moving we're not growing… The difference isn't whether you feel like it or not, it's are you able to do it despite not feeling like doing it?” -Marx Acosta-Rubio

Some Topics We Discussed Include:

  • Why some people DO and others DON’T
  • Truly accepting the desire to improve yourself
  • How to cultivate principles that get you real success
  • Finding out what you really really want (not what you think you want!)
  • Tips to make your brain a congruent machine
  • 3 questions to find the right books to read
  • How to avoid paralysis on the way to your goals
  • A foolproof process to get at the root of your desires
  • Signs that your living for the wrong things
  • The R2A2 formula to absorb wisdom
  • Why your success is unique as your personal style
  • Using a keystone habit to make success so much easier

Contact GUEST NAME:

References and Links Mentioned:

Mar 5, 2019

We’re big fans of Snappa, so it’s pretty exciting to have Christopher Gimmer on the show today. We use Snappa for all the graphics on our website, social media, our logos, etc... But we really, really wanted Christopher on the show when we found out all the marketing he uses to build such a successful business is 100% certified organic SEO.

Christopher has been pursuing his passion for entrepreneurship for over five years. He launched and grew a variety of online businesses until he became the co-founder and CEO of Snappa – the software that helps non-designers create online graphics in a snap.

Settle in as Matt and Joe learn Christopher’s system to market with only free, organic strategies, what it takes to design great software, and how to connect with your customers in order to improve every aspect of your business. When you’re done, learn more about creating and marketing new products from our conversations with David Sinick and Ben Adkins.

“Patience is honestly the biggest thing because with software you never know… this huge bug that’s going to take a week to fix, it’s just hard to predict that kind of stuff.” -Christopher Gimmer

Some Topics We Discussed Include:

  • The essential elements for super scalable products
  • How to succeed with 100% SEO marketing
  • Using viral content to find holes in the market
  • What it takes to design successful software (from conception to your 1st user)
  • A simple question to find your customers’ pain points
  • How to proactively survey customers
  • Tactics to leverage an audience into your next product
  • How to follow up with customers and increase retention
  • A process to vastly improve user experience
  • One thing you never want to say to your customers
  • Finding the right price point (don’t sell yourself short!)
  • Tips for finding hires and building a great team

Contact Christopher Gimmer:

References and Links Mentioned:

1