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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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Now displaying: 2019
Jun 20, 2019

Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”.

Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start?

You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque

Some Topics We Discussed Include:

  • What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits
  • How to decide what business opportunities and niches to look for
  • Ryan’s criteria for making decisions
  • How picking your niche is relevant to stock trading
  • Why you don’t have to be an expert to teach a subject
  • How Ryan uses Google Trends to decide on the potential of a business
  • Which evergreen niche Ryan chose which still pays all his expenses today
  • What to do if you are already in a business that needs more traction
  • And much, much more!

Contact Ryan Levesque:

References and Links Mentioned:

 

 

 

Jun 18, 2019

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs.

On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user.

If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes.

If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling

Some Topics We Discussed Include:

  • Testing and having fun with invention ideas
  • How to capitalize on your squirreling brain as an entrepreneur
  • How to come up with an idea and sell it within days or months
  • How to license your idea and cash out
  • How to invent as a side hustle
  • Finding potential people to buy your idea
  • The specific kind of attorney you want working for you
  • Why being a product developer is the ideal side hustle for entrepreneurs
  • How much you can expect to make from royalty deals
  • And much, more more!

Find Bob Serling here:

References and Links Mentioned:

Jun 13, 2019

Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time.

He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play.  Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego.

Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be.

Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life.

When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman

Some Topics We Discussed Include:

  • How to use the power of alter ego and what it is
  • How to develop your own alter ego
  • One tactic that most people never use, but gets Todd customers for life
  • How to turn your alter ego on and off at will
  • How to get over imposter syndrome
  • What Todd did as a football athlete to create a winning environment for himself
  • Alter egos of famous people he has worked with
  • Why participating in individual sports is even more important than team sports
  • Why building a game plan is one of the key things to create if you are an entrepreneur
  • How a simple pair of glasses can help banish rejection
  • And much, more more!

Contact Todd Herman:

References and Links Mentioned:

Jun 11, 2019

We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things.

As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well.

In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way.

The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe

The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier

Some Topics We Discussed Include:

  • Some of the cool things we are doing in our business
  • How we are getting bigger and bigger name guests on the show
  • How The EGP newsletter leverages this for our connections
  • The latest news regarding Google and how that will help your SEO immensely if you do it correctly
  • How we leverage physical mail and why it’s such a big hit
  • Ninja tactics for follow-ups with those we connect with
  • How one link added to their content has allowed us to network with amazing guests
  • The different ways to monetize content which has lead to big gains in affiliate income
  • How we retarget to potential guests for future episodes
  • A super simple way to use your existing FAQ’s for an additional media source
  • And much, much more!

References and Links Mentioned:

Jun 6, 2019

Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.

 

Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later.  He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.

 

Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.  

 

Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich

 

Some Topics We Discussed Include:

 

  • How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go
  • A resource for uploading podcast data to Facebook
  • How to position an offer to all types of potential buyers
  • How to mirror a campaign when using Facebook ads
  • 4 elements to a great offer
  • How to promote a podcast with Facebook ads
  • What makes a great lead magnet
  • How to make your ad costs back immediately and set yourself up for the future
  • An important distinction of advertising on Facebook vs. other platforms
  • And much, much more

 

Contact Nicholas Kusmich:

 

 

References and Links Mentioned:

Jun 4, 2019

John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor.  He asked John one simple question when they met, which changed the course of the rest of John’s life.

Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret.  John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals.

He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back.  John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights.

Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf

Some Topics We Discussed Include:

  • How one question changed the course of John’s life for the better
  • How just one an hour a day of learning can create immense benefits
  • The mind-body connection, and how John was able to heal himself
  • How your brain is similar to a computer
  • Simple ways to change what you say to accomplish goals
  • Common limiting beliefs and how to overcome them
  • John’s use of Awareness, Intention & Action
  • A great way to start your day to help you reach your goals
  • The Importance of cause & effect
  • How our brain uses energy to be more efficient
  • And much, much more

Contact John Assaraf:

References and Links Mentioned:

May 30, 2019

From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year.

Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business.

Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform.

You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback

Some Topics We Discussed Include:

  • How Jason met his co-founder which led to the creation of Amazing.com.
  • Why it’s important to have complete belief in your own product.
  • How to scale your team up effectively and how to know which people to hire next.
  • The formula he learned from Todd Herman on how to segment your time efficiently.
  • Tips and insights as to what it take to be a successful seller on Amazon right now.
  • How he was able to grab the incredible domain name Amazing.com.
  • The important difference between leading your business vs. running your business.
  • How to document your tasks to make it easier to outsource.
  • How to set up an employee properly to ensure success for both of you.
  • Key qualities of being a good leader.

You can find Jason at:

References and Links Mentioned:

May 28, 2019

Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation.

 

Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend.

 

Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails.  In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates.



“Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel

 

Some Topics We Discussed Include:

 

  • Sending limits when using Gmail
  • Use of Reddit for marketing your product
  • Pros and cons of selling on the Chrome store
  • An easy to use email platform that works directly with GMail
  • How to produce a SaaS with limited customer service involvement
  • Sites to market your SaaS product
  • Best practices when using Gmail for marketing
  • A great resource for photo editing



Contact Ajay here:

 

On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row)

Via Email: Ajay@wordzen.com



References and Links Mentioned:

 

Evernote

May 23, 2019

After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials.

He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects.  In addition to these accolades, Ron is a published author.

Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives.

Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand.

“Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch 

Some Topics We Discussed Include:

  • How working with the general public can lead to amazing opportunities.
  • How to combine two sets of skills to create a marketing strategy.
  • How to channel market vertically
  • How to crowdsource video content to market a product in the beginning
  • The 3 step video creation formula
  • How product stories are similar to a movie trailer or telling a good joke
  • A 3 question technique to pre-qualify consumers
  • Important starting points to consider when introducing your product
  • The difference between brand marketing and direct response marketing
  • Why giving away your product is better than offering a discount

Contact Ron Lynch:

  • Visit’s Ron’s Facebook page for Big Baby Agency. If you send a message to the page, the bot will sent you a free 15 page creative brief, plus you’ll be pre-registered to get his book for free when it comes out.

References and Links Mentioned:

May 21, 2019

After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products.

Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip.

Robo is a super cool, fun guy who’s been around for a long time in this space.  Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business.

Good products are nice, but tacos can really make a difference.” - Robo Hendrickson

Some Topics We Discussed Include:

  • How to prototype and patent your idea
  • Different ways to fund your idea
  • How to create a manifesto to procure your ideal lifestyle
  • Important qualities to look for in when creating partnerships
  • How to research if your product idea is already being produced by someone else
  • The different types of patents
  • What to look for when finding people to design your product
  • Important things to research to determine the potential success of an idea
  • Why sometimes there can be success with a product even if has been mass marketed already
  • How to give back and make a difference

Contact Robo Hendrickson:

References and Links Mentioned:

May 16, 2019

Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos.

In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing.

Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective.

Some Topics We Discussed Include:

  • The best $5 Rob ever spent on Fiverr
  • The heartbreaking reason Rob closed up his first business
  • How Rob sold hot sauce through the mail
  • How ads in back of magazines shaped his internet business
  • The industry that Rob attempted to disrupt
  • How he went from doing press releases to creating videos
  • How to get paid for things you'd get kicked out of school for
  • The type of video he makes now instead of VSLs
  • Why promoting big brands is different than small brands
  • Why you shouldn't need to convince people to buy stuff
  • Attention spans in the 80s vs. today
  • Why smartphones have changed video marketing
  • The biggest mistake most people make with their videos
  • The 3-Step formula for crafting the perfect sales video
  • Social media video structure vs. sales video structure
  • Who and how to infuse humor into every video
  • The off-the-wall product ideas that Rob has lined up
  • The hero style video and what goes into them
  • Plus much more!

Contact Rob Burns:

References and Links Mentioned:

May 14, 2019

Ken Coleman is host of The Ken Coleman Show and the top-rated EntreLeadership Podcast, and author of One Question: Life-Changing Answers from Today’s Leading Voices. An acclaimed interviewer and broadcaster, Coleman equips, encourages and entertains listeners through thought-provoking interviews, helping them grow their businesses, pursue their passions, and move toward a fulfilled purpose. You can follow him on Twitter at @KenColeman, on Instagram at @KenColemanShow, and online at kencolemanshow.com or facebook.com/KenColemanShow.

May 9, 2019

Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name.

Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results.

Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer.

“Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer

Some Topics We Discussed Include:

  • A simple tactic to set a domino effect in motion
  • Why you must always aim for the big fish
  • How to quickly double-hit every win
  • The right way to go off brand and increase traffic
  • What you can do to “outsmart” A.I. (your brain isn’t enough!)
  • How Google keeps its rap sheets on businesses
  • Why your high-quality content is landing dead in the water
  • EAT and YMYL - they’re more important than ever
  • The ins and outs of YouTube’s unique SEO structure
  • A method to gain traffic as soon as you buy a new domain
  • How to make sure your website stays optimized
  • One fix that can lift a site all the way to page #1
  • The SEO tools everyone should be using

Contact Stephan Spencer:

References and Links Mentioned:

May 7, 2019

After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere.

Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota.

Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett.

“You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey

Some Topics We Discussed Include:

  • How to find or become a badass virtual assistant
  • Why working online is more legit now going to an office
  • What salaries different VAs are making
  • The right way to pitch yourself to businesses
  • A method to safeguard from Scope Creep
  • 3 skills that make for the best virtual assistants
  • The right time to start contracting team members
  • Rules to follow before making a new hire
  • The tasks every business owner needs to hire for
  • Why emotional tasks are the biggest drag on profit
  • A system to instantly increase ROI by hiring a VA
  • An onboarding process to maximize your new VA

Contact Gina Horkey:

References and Links Mentioned:

May 2, 2019

As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force.

Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time.

Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights.

“You know, sometimes you produce your best stuff when you're under the gun and you don't have the option to goof off.“ -Doberman Dan

Some Topics We Discussed Include:

  • The psychological benefits of a public alter-ego
  • A system to keep your newsletter consistently awesome
  • Rules for finding the right page count for your letter
  • Why over delivering can kill your subscriptions
  • How to tell when you’re writing at your best
  • The content your most knowledgeable customers want to read
  • A system to keep your ideas in order
  • How to target an audience using your superpower
  • Newsletter tactics to increase your stick rate
  • The simplest, low-cost system to mail a printed newsletter
  • What to do with an email list that isn’t converting
  • A targeted way to use a newsletter to quickly grow a business
  • Why direct mail is an effective way to start a business (now more than ever!)

Contact Doberman Dan:

References and Links Mentioned:

Apr 30, 2019

We’re back! And it’s just us this time for another round of our therapy sessions. We’ve been out speaking, talking with other podcasters, diving deep into the industry, and there’s so much exciting stuff happening we wanted to record all the reasons why we’re getting even more bullish on podcasts.

We’ve also been trying out lots of new strategies and it’s about time we showed you the tactics we’ve recently discovered are effective ways to drive traffic to your podcast. Think of it as a little preview of the virtual summit we’re launching later this year. We’re pretty excited to tell you all about that too!

And we wanted to share the best sources out there to keep up with podcasting news, the best place to send your listeners instead of your iTunes page, and the revenue source most podcasters are ignoring. When you’re done, check out the last therapy session we did after getting back from Podfest and our Biggest Lessons Learned Growing A Podcast for more insights about the business of podcasting.

“Let's smash this whole concept that you need to have a crap ton of listeners to actually make money with your podcast.” -Joe Fier

“Podcast listeners are the best possible lead that you could get in your business… they are the most engaged people that you can talk to because they're in your ear for an hour at a time.” -Matt Wolfe

Some Topics We Discussed Include:

  • The podcasting virtual summit we’re planning
  • Why podcasting can be simpler than most people think
  • Our 2-days-a-month podcasting system
  • The recent big changes in the podcast industry
  • Why sponsorships are not a good deal for most podcasters
  • How we’re making sure to never pod-fade
  • Which marketing strategies are working on our show
  • The revenue source most podcasters are totally ignoring
  • Our podcast stats that blow away any video on Facebook
  • How to find the best leads for your business
  • Where to send podcast listeners (psst… it isn't iTunes!)
  • The best sources for the latest podcast news

References and Links Mentioned:

Apr 25, 2019

From the age of 16 to 33, Robert Farrington worked at Target while slowly building his blog until he had 1,000,000 readers a month. He had used his side gig in order to pay off his college debt, build an investment portfolio, and now it was letting him become a full-time entrepreneur.

Robert is the founder of The College Investor, a leading personal finance site helping millennials get out of debt and start investing. He is America’s Millennial Money Expert®, and America’s Student Loan Debt Expert. He is on a mission to help people escape student loan debt and start building wealth for the future.

Time to brush off those old blog (or podcast!) ideas as Robert Farrington shows Matt and Joe how to build a massive audience with your content, the 3 primary ways to monetize a website, and ad strategies that cost nothing. After listening, go check out our conversations with Christopher Gimmer and David Sinick for more ways to craft top ranking content.

“Blogging is like compound interest rate... you put this work in and it might not necessarily do anything upfront, but over time you really do have this large nest egg.” -Robert Farrington

Some Topics We Discussed Include:

  • How to turn random thoughts into traffic generating content
  • A schedule to build a blog that compounds traffic
  • The kind of content “success” you want to aim for
  • Methods for refreshing old content (so much easier than starting from scratch!)
  • A PR strategy to skyrocket your SEO
  • The 3 primary ways to monetize a blog
  • SEO factors that are more important than backlinks
  • How to research in order to make top ranking content
  • Best practices for running Reddit Ads
  • Why Facebook will no longer be #1 in 18 months
  • Ad strategies for when your budget is zero
  • Why you should probably invest even if you’re still in debt

Contact Robert Farrington:

References and Links Mentioned:

Apr 23, 2019

After shifting careers into marketing, Amber Spears was handwriting copy and barely making ends meet. Then she was offered the company’s struggling affiliate department and 10% on whatever she brought in. Always a saleswoman at heart, she leaped at the chance.

Now Amber runs her own marketing companies, helping clients do over $150 million in business a year with her affiliate methods. She is the co-Founder of East 5th Avenue, Affiliate Accelerator, SPEARS Method, and the Mimosa Mastermind. She is also a highly sought after speaker, trainer, coach, and consultant.

Affiliate marketing might have had a bad rap, but times are changing. Listen in as Matt and Joe talk with Amber about what a great affiliate partnership looks like, the right way to split revenues, and why an affiliate network is a fast, stable way to grow a business. When you’re done, check out our conversations with Stephen Esketzis and Dan Brock for more affiliate marketing strategies.

“These kind of handshake deals are just not the proper way to do business, it's business with a small b, not a capital B.” -Amber Spears

Some Topics We Discussed Include:

  • Rules for picking great affiliate partners
  • How to stop wasting 75% of your time on admin tasks
  • The right way to split revenue with affiliates
  • Why it’s structured deals or no deal
  • Minimum numbers so you’re never swimming upstream
  • How to target traffic that’s actually affiliate traffic
  • What to do as soon as a campaign bombs
  • Recognizing affiliate leaks and plugging them up
  • Getting out of your comfort zone (and getting traffic!)
  • Outreach to get pushy but never be a jerk
  • A simple contest to quickly build an affiliate network
  • Where to find stable revenue for your product
  • Latest trends in effective affiliate marketing

Contact Amber Spears:

References and Links Mentioned:

Apr 18, 2019

After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content.

Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic.

More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too!

“You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt

Some Topics We Discussed Include:

  • How to make $22 for every $1 spent on ads
  • Why you have to STOP making content
  • Pirate Metrics to know your numbers
  • An article format that converts at 20-80%
  • The only 2 types of articles people read
  • One hack to increase opt-in by 40% (and another for 40% more!)
  • Using Rick & Morty to get perfect copywriting
  • Blending AIDA and BAB into tasty, persuasive content
  • The 4 types of customers you must write for
  • Pre-frame: it’s a content journey that leads to sales
  • Simple outreach methods to build backlinks
  • 4 test elements to perfect your ads
  • How to make ads cheaper and more effective on Facebook

Contact Daniel Daines-Hutt:

References and Links Mentioned:

Apr 16, 2019

One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next.

Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more.

Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch.

“I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson

Some Topics We Discussed Include:

  • The many health benefits of CBD, both mental and physical
  • How to market a product that’s good for everyone
  • Experiments to find the right CBD dosage
  • Why wholesale is a bad business model
  • Outreach tactics that get you on the show (it worked on us!)
  • 5 ways to advertise without the big platforms
  • How taboo industries are currently driving traffic
  • The most effective list building campaigns (and not so effective)
  • One simple method to segment your audience without building special links or pages
  • How to structure your week as a solopreneur
  • A tech stack to easily manage everything yourself
  • Who sells fake CBD and how to get the real stuff

Contact Caleb Simpson:

References and Links Mentioned:

Apr 11, 2019

With a personal promise never to cancel an event, Chris Krimitsos was hours away from introducing a major speaker with only a couple people in the audience. He’d given up, but sent out one more email anyway. When he walked on stage the room was full of people who’d bought tickets last minute, that’s how tight-knit his community has become.

Chris is the passionate professional who hangs around after the event talking and listening to anyone who wants his time. With over 2,000 events under his belt, he’s created a business community that brings everyone - marketers, brokers, and dog groomers alike - into the same room. And he’s the creator of PodFest Expo, one of the largest, and still growing, events in podcasting.

Tired of connecting just digitally? Then let Chris Krimitsos show you how to get people together while keeping expenses low, avoiding rookie mistakes, and creating a live community people can’t wait to return to. When you’re done, check out our conversation with September Dohrmann for more event planning tips and our story of joining the podcasting world.

“Can we take this whole ego worship out of the equation?... because that's how you create a cohesive environment.” -Chris Krimitsos

Some Topics We Discussed Include:

  • Expenses and pitfalls to avoid while planning your events
  • Negotiation tactics to cut your bills in half
  • How to launch an engaging, cohesive community
  • A simple offer to sell VIP tickets
  • The opportunity most speakers are missing out on
  • Who’s who in the infamous Podcaster Band
  • The 3 reasons people actually attend an event
  • Rookie event planner mistakes (what’s with all these chairs?)
  • Watch your BEO! Why a nod can wipe your profits
  • The Whisper Campaign that draws in your niche audience
  • How to pick the right location for your event
  • The Messengers, unique reasons podcasters are such a supportive culture

Contact Chris Krimitsos:

References and Links Mentioned:

Apr 9, 2019

With his first venture, Abdo Riani struggled to convince local businesses to invest in his new recycling program. He needed to show results, but how do you do that before you have a product? So he did it himself, using just his cellphone and a spreadsheet to get his first 500 users, enough to finally get the funding he needed for a scalable product.

Abdo is the founder of Startup Circle where aspiring and rising entrepreneurs can connect with successful founders over daily live Q&A sessions. He helps entrepreneurs accelerate their path to paying customers by showing them how to launch and grow products and services efficiently and with higher predictability by bootstrapping their way forward and quickly proving ideas by doing things that don’t scale.

Get your head out of the sky and pick up your bootstraps as Abdo Riani shows Matt and Joe tools and tactics to do anything at zero-cost, a 3-step process to interview 100+ experts in just 2 months, and getting The Wizard Of Odds Mentality. When you’re done, get more advice about sharing and monetizing your knowledge from our conversations with Liam Austin and Jonathan Levi.

“It makes sense to a baby… how a simpler approach can help you move forward on stronger foundations.” -Abdo Riani

Some Topics We Discussed Include:

  • The foundational power of bootstrapping your ideas
  • Methods to connect users without using tech
  • Why you must first become your product
  • How to market a virtual summit spending $0
  • The first step to becoming an influencer
  • Which experts make the best interviews
  • The 3-step process to interview 100+ experts in 2 months
  • The biggest acquisition channel for a summit
  • How to approach companies to sponsor your summit
  • The Wizard Of Odds Mentality
  • Why you first solve problems in unscalable ways
  • New tools to bootstrap everything (even an entire software product!)

Contact Abdo Riani:

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Apr 4, 2019

After years annoying people on the phone Perry Marshall realized that cold calling was a modern version of slaves building the pyramid. That’s when he decided to dive into the fledgling world of online marketing and ended up defining its future.

“If you don’t know who Perry Marshall is — unforgivable,” says Dan Kennedy and he’s right. Perry’s books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world.

Gear up for the latest wisdom from a living legend as Perry shares about the deep fractal insights of the 80/20 mindset, finding a path to utilize your strengths, and the 8 axis test that shows the best way to sell. After the episode, get more advice about finding your success from Brad Spencer and Marx Acosta-Rubio.

“There's innumerable ways that people get themselves into situations where their strength actually is a weakness.” -Perry Marshall

Some Topics We Discussed Include:

  • How to really connect with a cold audience
  • Sales letter wisdom that works for landing pages too
  • Getting on the path to claiming your greatest strength
  • The 8 axis test that shows how people sell
  • Copywriter vs Hostage Negotiator: Which one are you?
  • One thing all successful products have in common
  • Tips to cut the distance between desire and fulfillment
  • A formula for disrupting the marketplace (it isn’t about being an anarchist!)
  • The 1 or 2 points that can shift people’s thinking
  • Industries that are about to be completely automated
  • Why 80/20 is fractal and how that applies to business decisions (and to life)
  • How to harness the 20% of your 80/20

Contact Perry Marshall:

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Apr 2, 2019

What a wild 2 weeks it’s been! First, we went to the Traffic & Conversion Summit then hopped right on a plane to Orlando for Podfest Multimedia Expo. We had some flight issues too, but enough about that.

We’ve been out on the road speaking, hosting our brew events, flying solo at a podcasting panel, and getting to meet our fans face to face. Now we’re back with a ton to share about what we learned and how it’s shaping the next steps in our business.

This time it’s just us out in nature sharing everything we just presented on the road like our no maintenance system for selling merch and how we’ve been monetizing our podcast from day 1. When you’re done, go check out our previous Therapy Sessions and some of our favorite episodes we mentioned like Joy Houston and Moe Abbas.

“Most of the year we're kind of in our own little bubble… until we go to an event and actually bump into listeners and they're like, ‘I really loved that episode!’” -Matt Wolfe

“In this evolution of our business that we have to be true to our path more than ever before. It's like way easier to get distracted now.” -Joe Fier

Some Topics We Discussed Include:

  • How (not!) to avoid losing your voice at a conference
  • The new way we’re finding real feedback
  • New branding strategies from the conference floor
  • An effortless, no maintenance system to sell merch
  • The 80/20 of our business model
  • Why we’re moving away from info products
  • Our outreach strategy to build affiliate relationships
  • How to monetize your podcast from day 1
  • A rule of thumb for your email list
  • Sponsorship vs. Affiliate: Our numbers show a clear winner!
  • Latest tools we’re using in our business
  • The new book we’re geeking out about

References and Links Mentioned:

Mar 28, 2019

While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible.

With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his.

Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers.

“It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi

Some Topics We Discussed Include:

  • Why copywriting for your own business is extra difficult
  • The daily routine of a copywriting master
  • 3 practice lessons to sharpen your copy
  • The word you never use in a headline
  • Bullet list best practices
  • Discover, If-Then, Revealed: They make perfect headlines
  • Tips for hooking readers who skim articles
  • A process to adapt your copy for video
  • The 3 questions that generate infinite content
  • How to write effective emails (you better not be recycling your copy!)
  • Email templates for warm and cold leads
  • The psychological leverage that gets people to spend more

Contact Adil Amarsi:

References and Links Mentioned:

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