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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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Now displaying: 2019
Aug 15, 2019

James Schramko is one of only three people who have been on at least three episodes with us. With his podcast at SuperFastBusiness.com James has been dishing out amazing content every week for over ten years. 

We covered a lot on this episode and it starts with a history lesson of how he’s grown his businesses over the years and it morphed into a conversation about how to keep these members around. He also discusses all these crazy benchmarks and shares how he tracks all his data using Wicked Reports, sharing some things that most marketers never share.

If you’re not following James somewhere, go do it. It’s hard not to love this guy, as you’ll hear with so much value on this episode. We also discuss our entire business model as well and our visions for offering value first and how best to accomplish that. Once you are done, be sure to listen to our previous episodes with Aaron Fletcher who also has a thriving membership site and Roland Frasier to round it out.

“The mindset aspect is the constant thing as an entrepreneur, if you figure out that game, that’s the difference between having your life of joy or your life of misery.” - James Schramko

Some Topics We Discussed Include:

  • How to get people sold into your membership
  • How to keep these members around
  • History of James Shcramko’s business and how he marketed it
  • James’ vital numbers with over 7 years of data using Wicked Reports
  • How James constantly refines and tunes his business
  • The holy grail of conversion 
  • The importance of mindset and what you need to consider before raising your goals
  • And much, much more!

Contact James Schramko:

References and Links Mentioned:

 

 






Aug 13, 2019

On October 15th, 2002, Angelo Sisco was involved in a hit and run motorcycle accident that changed his life forever. In an instant, he went from being a 20-year-old entrepreneur to someone fighting to save his leg and his way of life.

After 8 surgeries, two months in a hospital bed, 5 months of daily rehab, Angelo fell into a deep depression.

In 2009 he discovered CrossFit and everything changed once again. He had a new focus and a new purpose in life. After he lost close to 100 pounds, he opened up his own Crossfit gym in 2010, helping others to be the best version of themselves. 

In 2018 Angelo launched Alpha Hippie, a movement to help men find their purpose and grow. He does through his podcast, talks, and his course Masculine Mastery.

Angelo Sisco then teamed up with his mentor Jason Leydon in 2018 to create Conquer. 

Angelo has an amazing, colorful story. Listen as we break down his mission and how he transitioned into this character he wanted to be. He walks us through many ways that you can do the same if you are stuck in your own life and discusses the four main barriers in life that hold us back and ways to overcome them. After you listen, be sure to check out our other episodes with Brian Bradley and Dr. Steve Ruden, for more golden nuggets of wisdom in regards to business and health.

“The money helps because it’s your access to education to figure out how to be happy and figure out how to lose weight. People that are in positions they don’t want to be, it’s not because they want to be in those positions per se, it’s because they don’t have the education and awareness to get out of those situations.” - Angelo Sisco

Some Topics We Discussed Include:

  • How Angelo dealt having a father in jail while growing up and how this affected him later in life
  • How Angelo lost close to 100 pounds in under a year’s time
  • What happened to make Angelo realize that his business was not growing as fast as he would like, and the changes that turned it around
  • Angelo’s bootstrapped story of how he got his gyms off the ground
  • Mental, physical, emotional and spiritual barriers and how to break them down
  • And much, much more!

 

 

Contact Angelo Sisco:

References and Links Mentioned:

Aug 8, 2019

Mike Dillard, previously of Self Made Man and Magnetic Sponsoring and now with The Elevation Group has done some amazing stuff throughout his career. Over the past 12 years, he has started three companies from scratch, in three different industries, and grew each of them to more than 8-figures in revenue. Mike has also built an email list of more than 1 million subscribers and grown a podcast to more than 5 Million downloads all from the comfort of his home.   

He also discusses how he has dealt with anxiety, depression and how building monster companies takes a toll on your body and mind. Mike really opens up and goes down the rabbit hole about how he’s had to change his life. We all have own own struggles and with technology constantly being on, it’s something we can all relate to.

You’ll also hear about Mike other ventures that have not been as successful and how entrepreneurship has certainly had its ups and downs. Listen in as he comes full circle and discusses what his vision is for the future and how he can best assist not only those just starting out but others in the trenches as well. When you are done, be sure to check out our other episodes with Marc Acosta-Rubio and John Assaraf who have also dropped some golden nuggets on successful business practices while maintaining both physical health and mental clarity.

I found that all of my most successful business are inspired by my biggest personal problems, and if I have a problem then I’m motivated to solve it, and if I have a problem there’s a very good chance that others have it as well.” - Mike Dillard

Some Topics We Discussed Include:

  • How to deal with stress and anxiety as an entrepreneur
  • Mike’s backstory and how he was able to generate $60,000 a month with his first book within 3 months of publishing
  • Why podcasting is so effective
  • Different business models and which ones worked and which ones Mike blew money on
  • How he is self taught and used his knowledge with other people’s money to set himself up for success
  • How his next book will assist fellow entrepreneurs on important, but not often discussed issues
  • Mike’s awesome blurbs of wisdom
  • And much, much more!

Contact Mike Dillard:

  • MikeDillard.com - check out Mike’s set to get a free class on how to create a clear vision for your business

References and Links Mentioned:

Aug 6, 2019

We love Neil Patel and basically grew up in our marketing, learning from him and Quick Sprout. While this episode is shorter than our usual ones, there is definitely some gold in here as always, as we discuss the benefits of UberSuggest, how QuickSprout got started as well as Neil’s excellent work ethic and tenacity in distributing so much content on his own.

You’ll also hear how, even though he feels he has a few haters (which means he must be doing something right), he is able to ignore pretty much all the negativity and push on through, only taking in anything that can benefit him in the long run. 

Neil also discusses what he considers would be best practices for just starting out as well as what he does to keep his content fresh and rank continuously with basically no ad spend. After you’ve delved into this episode be sure to check out our previous shows with Paul Clifford and David Sinek, two folks who also know a thing or two about content and SEO. 

My philosophy is don’t get bogged down by people saying negative stuff, take that negativity and if you can improve, improve. If you can’t because it’s just opinions and there’s nothing you can use to make yourself better, then keep moving on.” - Neil Patel

Some Topics We Discussed Include:

  • How to get backlinks on your site from SEO
  • Why every little bit helps by posting on a variety of sites
  • Some ideas about the future of the internet and where we are headed 
  • How to use organic content properly
  • Neil’s list of sites for content linking and how to use each one properly
  • How to deal with haters
  • Neil’s tenacity and his content producing machine
  • And much, much more!

Contact :

References and Links Mentioned:

 

 

 

Aug 1, 2019

Navid Moazzez can be referred to as the grandfather of virtual summits even though he’s younger than most of us. He was one of the first ones out there teaching this format and is spreading the word on these powerful marketing tools. He has reengineered what others have been doing and packaged it into a system which has generated over 100,000 emails in the last 12 months alone, making over 7 figures.

Listen to us mastermind on the show as we brainstorm on really cool ways to use virtual summits, and not just the usual ways you are likely used to hearing. Navid gives us a host of ideas on how to repurpose content and how to best create evergreen summits for long term revenue from just one event. 

He also has an amazing list of tools and recommendations that he uses in his business, and will open up your mind to the possibilities, even if you are just starting out without a huge network. We kept our brainstorming session in this one, because the content is too good not to share! After you listen to this episode, be sure to check out our previous shows with Liam Austin and Amber Spears for even more insight on summits as well as getting affiliates on board.  

There’s a lot of gold out there for summits that haven’t been done well or done at all. Many students who saw an opportunity in a market, partnered with someone or did it themselves and just crushed it.” - Navid Moazzez

Some Topics We Discussed Include:

  • How to create mini virtual summits
  • How to use them as an affiliate tool
  • The power of the evergreen virtual summit 
  • List building
  • How to grow your influence and your network around the Dream 100 concept
  • The various types of virtual summits and when to utilize them
  • And much, much more!

Contact Navid Moazzez:

References and Links Mentioned:

 

 



Jul 30, 2019

Paul Minors is so passionate about productivity, and manages his time so efficiently, he is able to sell products online, consult, does book reviews, blogs, creates youtube videos and also has a podcast, all this as a solopreneur and without the help of a VA. 

Couldn’t we all be a little more productive? As someone who makes a living helping others to accomplish this feat, listen in as Paul discusses tips and tricks on how to stay most productive, how he is able to maintain the elusive “inbox zero” and well as how he blocks out his days and weeks in such a way that he actually finds little extra segments of time to do whatever he wants.

Paul also has some really insightful ideas on how to manage incoming emails and receipts using a combination of tools and apps for yearlong organization. You’ll find out he reviews his workload on a Friday to set him up for success the following week as well as his thoughts on a theme for the day.

After you listen to all the time saving information, you’ll be sure to have extra time on your hands to check out our other productivity episodes with David Allen and Henry Evans.

The perfect system is the one you design for yourself and actually follow. - Paul Minors

Some Topics We Discussed Include:

  • Tools for increased productivity
  • How to time block your days
  • Batching set ups
  • Interesting ways to leverage podcasts
  • A useful tool to help write emails quicker and with less typos
  • Paul’s automation technique for tracking invoices
  • How to automate the day to day stuff we all take for granted
  • Paul’s process on how to achieve inbox zero
  • What the 4 D’s are and how to apply them to your inbound emails
  • And much, much more!

Contact :

References and Links Mentioned:


Jul 25, 2019

Ryan Deiss is CEO and founder of Digital Marketer. He is also the man behind Traffic & Conversions Summit, the largest digital marketing conversion conference in North America, which will now be held more than once a year in a variety of places. The best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.

Ryan has always been a trend spotter, and every year at T&C, his opening keynote discusses the evolution and future trends for Digital Marketer. Its community has over 15,000 paid members and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020.

In this episode, Ryan discusses the history of Digital Marketer along with his plans for the future which coincides with the changes to the way marketing has evolved over the years and why this has led to his product team being the largest department in the company.  Because of Ryan’s extensive history with digital marketing as a whole, he has a heads up on the industry, where it’s trending and best practices for the easiest ways for customer acquisition and retention. 

Once you have listened to all this great content, be sure to check out our other episodes with Digital Marketer’s Richard Lindner and Roland Frasier for even more digital marketing insights.

Words matter, language matters, and even though it’s strategy it’s also mindset and what you call things matters. Just be careful of the category you put your business in.” - Ryan Deiss

Some Topics We Discussed Include:

  • Where to focus your marketing attention next
  • How to spot marketing trends
  • How they are growing an audience in different fields
  • What they are doing to focus on how to stay ahead of the field
  • Why language is powerful and how you should use it to describe your business
  • The future of Digital Marketer
  • How to approach a new marketing channels
  • Best practices for larger conversions and happier customers for the long term
  • How the structure works behind the scenes
  • And much, much more!

Contact :

  • DigitalMarketer.com - sign up for a free account to see how they are building up the funnel discussed in this episode

References and Links Mentioned:

  • Get the EGP Letter here for other interviews, our community, an action guide to stay ahead of all things marketing and lots of other goodies!

  • The Wizard of Ads by Roy Williams 

  • Also, check out the 100 books every marketer should read on the Digital Marketer blog

 

Jul 23, 2019

Chris Guerriero has built several companies of his own and is an advisor and investor in many more. Business owners around the world have come to rely upon Chris when they require an edge to breakthrough growth obstacles.

In this episode, we learn how Chris, who had a successful health club leading a large team of personal trainers, caught the eye of internet marketing gurus as he was able to get his first book out into the masses, selling 60,000 copies in the first 60 days.

He’s also grown teams, culture, and business systems that yield multi-million-dollar companies. During his career devoted to health, wellness, and business growth, Chris has built four 8-figure businesses of his own and helped generate millions in revenue for his clients. 

Through all this, he’s able to manage his time very wisely and discusses how he breaks down his day to day tasks with precision as well as what the right and wrong things to focus on to help your business scale extensively.  You’ll also hear how Chris effectively bridges the gap between the online and offline marketing worlds for massive success. When you are done, make sure you check out our other shows with Roland Frasier and Carl Allen on acquiring and scaling other business and making the right deals.

“If you talk to people in the words they use, there’s a level of trust that’s immediately associated with you and your product, and conversion becomes infinitely easier.” - Chris Guerriero

Some Topics We Discussed Include:

  • How to get on radio utilizing unused radio spots
  • How Chris got his book in hundreds of thousands of hands right off the bat
  • A unique path Chris took during his book launch to get the attention of the marketing gurus
  • What to include in your books to sell even more to your customers (and those who haven’t even purchased anything yet)
  • Some unique offline tactics that get your name out
  • How to use remnant advertising for higher conversions than standard ads
  • Ninja tactics to create postcard headlines
  • Key things to look for when acquiring a new business 
  • How to test physical products ahead of time to assure they will resonate
  • The formulaic approach to how Chris breaks up his work and advising days 
  • And much, much more!

Contact Chris Guerriero:

References and Links Mentioned:

Jul 18, 2019

Sam Khorramian is a serial entrepreneur, investor, and speaker. He co-founded Big Block Realty which has made an appearance on the Inc. 500 list of fastest-growing companies three years in a row and would have been on this year as well (but he didn’t fill out the paperwork). His company is currently the fastest growing real estate company on the list.

In this episode, not only do we discuss the real estate biz and how Sam’s business stands out from the typical brokerage firm, but we talk about dealing with anxiety and depression, circumstances that we don’t often discuss but should as entrepreneurs. Sam references some great thought leaders and gives advice on how he works around these issues.

Listen to Sam’s advice on one of the best ways to invest in real estate, especially if you do not have a large chunk of capital upfront as well as the marketing tactics that have helped catapult his business and persona into the spotlight.  When you are done, check out our other episodes with Scott Carson and Cory Boatright for additional insight into crushing it with real estate. 

In business, you should definitely seek counsel and learn from people that know more than you, but in terms of your goals and what you believe to be possible, you should only believe yourself. ” - Sam Khorramian

Some Topics We Discussed Include:

  • How to get into real estate if you are just learning
  • How to deal with anxiety and depression as an entrepreneur
  • Personal branding tips
  • How a discussion with Richard Branson helped change limiting beliefs
  • Sam’s internal company incentives 
  • How to stand out from the competition
  • One thing that will change your mood immediately
  • Using gamification in your business
  • Best practices for dealing with real estate syndication companies
  • And much, much more!

Contact Sam Khorramian:

References and Links Mentioned:

Jul 16, 2019

Jeff Vacek runs IPrintAndShip.com and is our main print fulfillment dude.  In this episode, we talk about a host of different ways to better leverage physical products to increase your sales.  He’s a jack of all trades and his print on demand business encompasses all aspects, from a variety of fulfillment products to the customer service side of things, even handling such tasks as building a Shopify store for you. 

Listen in as we talk about how to not only increase your conversions but lower your refunds and cancellation rates with some very simple product ideas. Sometimes it can be as simple as repackaging your information into a physical book. Jeff has quite a few ideas and has extensive experience with information products himself, as he previously built a $12 million dollar info publishing business.

If you think to offer your customer base a physical product is too hard or expensive, you’ll want to listen to this entire episode, as you’ll learn just how hands off this process can be.  After you get your mind reeling with the possibilities, check out our other episodes with Steve Sims where we talk about gifting ideas as well as our episode with Doberman Dan who discusses his own success with a printed newsletter

It’s amazing in this digital age, how much sending people physical stuff can explode an online business in a lot of different aspects.” - Jeff Vacek

Some Topics We Discussed Include:

  • How to leverage physical products to increase your retention members
  • How to use swag to get better conversion rates on the products you already sell
  • How to keep people from canceling your recurring product sales
  • Ideas on what we are doing right now with our podcast to keep the communication going
  • Some really clever product ideas you would never think of
  • Costs involved with the various physical products Jeff produces
  • Best practices when starting out with this leverage model to test ideas
  • How to use physical things to entice people to come on your podcast
  • A few simple steps that will get you on your way to a product offer with minimal effort
  • So many other amazing possibilities behind selling products
  • How simple it is to add this option to your current model
  • And much, much more!

Contact :

References and Links Mentioned:

Jul 11, 2019

Richard Lindner is the President and Co-Founder of DigitalMarketer, an industry leader in global digital marketing education. He is also an enthusiastic and engaging public speaker who prides himself on his ability to unpack the complexities of building and scaling the modern business.

In this episode, Richard discusses his role at DigitalMarketer and the fun-filled night that led to a host of ideas between himself and Perry Belcher as well as a need to refill all the napkins at the bar.  He also reminisces about the first corporate job and what led him to walk out on day one.

Richard has a keen business sense as well as vision and leadership qualities which you will realize as he delves into how he leads his team and employees.  He also offers some insights as he gives Joe and Matt advice for one of their own business ventures. When you are done, check out our other episodes with DigitalMarketer rockstars Roland Frasier and Molly Pittman.

Sometimes that opportunity is so big and the need it there. While you always have to gauge opportunity costs, sometimes we put too heavy a weight on that opportunity cost, when we don’t really know how big it could be” - Richard Lindner

Some Topics We Discussed Include:

  • A host of important questions businesses should ask themselves to think bigger
  • What the future of vision of DigitalMarketer is going forward
  • Tips on how to lead and motivate employees
  • A crazy idea from a current event that led to a new online business
  • What motivates today’s workforce (and it’s not what you think)
  • How to both aspire to be more while also accepting what you have now
  • The importance of the Monday meeting
  • How to balance entrepreneurship with the potential chaos
  • The benefits of the ICE System and its impact on decision making
  • Defining roles of the visionary and implementer in your business
  • And much, much more!

Contact Richard Lindner:

  • DigitalMarketer
  • Praxio for a free trial to learn how to implement employee training as well as document the important things in your business

References and Links Mentioned:

 

Jul 9, 2019

Josh Turner is a Wall Street Journal best-selling author as well as Founder and CEO of LinkedSelling. He is a leading expert when it comes to growing your business using LinkedIn and has developed and refined the relationship-focused lead generation system that he now implements for their clients. 

In this episode, Josh will discuss all the latest LinkedIn changes, why groups are a great way to connect to prospects and why you can have a heads up on the competition using LinkedIn ads. You’ll also hear how he is using the site to obtain sales appointments for his clients as well as what to do and even more importantly, what not to do if you are just starting out or need to upgrade your current profile.

Listen in as you’ll discover why LinkedIn is no longer the boring, quick to pitch site that it once was and how they are gearing up to be on par with Facebook, especially when it comes to groups and advertising.  Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Omari Broussard and Trevor Turnbull.

A lot of big brands are using LinkedIn ads and they are just garbage. They don’t understand direct response marketing. When you show up with an ad that’s far more compelling, you can do really well because the competition is not as great.” - Josh Turner

Some Topics We Discussed Include:

  • Cool tools to use in conjunction with LinkedIn
  • How to get highly qualified leads from LinkedIn
  • How to get targeted folks by utilizing local meetups
  • How to grow a following organically
  • Comparing LinkedIn advertising to Facebook
  • How LinkedIn groups work
  • What your profile should look like at a minimum
  • How to do LinkedIn ads effectively
  • How to do cold LinkedIn outreach and follow up
  • Retargeting with LinkedIn 
  • And much, much more!

Contact :

References and Links Mentioned:

 

Jul 4, 2019

Marshall Sylver is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as "The World's Fastest Hypnotist".

He is known as the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide.

In this episode, we talk about how Marshall was able to create an amazingly successful life for himself, starting out at a young age. You will be hypnotized by every word as he talks about the important principles of having a millionaire mindset, getting over money blocks and obtaining everything you want. Once you’ve started to get your mindset in order with this episode, check out our other shows with Ken Coleman and Perry Marshall to round it out!

When you know that you are multi-millionaire, even without the evidence of money, then there’s no angst, there’s no doubt, there’s no anxiousness. You know it’s certain.” - Marshall Sylver 

Some Topics We Discussed Include:

  • How to get over your money blocks.
  • Success traits for being a great salesperson.
  • How Marshall was able to get his wife to ask him out on their first date by hypnotizing her at one of his events!
  • What enlightenment means and how to live in it.
  • Tools to reprogram our brains to think like a millionaire.
  • A genius but simple trick he used to help teach his daughter to walk.
  • Best practices on how to sell to your audience and how often.
  • How to hack other people’s successes.
  • The 3 steps to creating anything you want.
  • And much, much more!

Contact :

References and Links Mentioned:

 

Jul 2, 2019

Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.

She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.

In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets.

The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss

Some Topics We Discussed Include:

  • How to get on a podcast
  • What kinds of things you can do to help the podcasters
  • How to get on the radio and national TV
  • Why you want to be very careful when it comes to paid PR
  • How to talk in sound bites
  • How Esther makes the connection between direct response and podcasting
  • What to do if you are just starting out
  • How to get your televised video from a service 
  • New and upcoming things in the podcasting world
  • Current scams and places to avoid in the PR world 
  • And much, much more!

Contact Esther Kiss:

References and Links Mentioned:

 

Jun 27, 2019

Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking.

You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same.  Everything Steve has done is so impressive. 

As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word.  He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible.

Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life.  When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran

There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims

Some Topics We Discussed Include:

  • How to network with people the right way
  • One key thing to help you on the road to future success
  • How to find the right people to connect with
  • The proper way to ask questions that will get you what you want
  • Why Steve’s job is not giving the client what they ask for
  • A great response to people’s uncertainty 
  • How one client’s experience continues to amaze him to this day
  • How to best connect with someone using the social audit
  • How to get deep into the minds of your clients
  • And much, much more!

Contact :

References and Links Mentioned:

Jun 25, 2019

Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer. 

This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks.  

Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated.  Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach.  

Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin

YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow

Some Topics We Discussed Include:

  • Strategies that work with both organic and paid traffic
  • Tactics on how to best optimize your videos
  • Why a call to action is not always the best thing
  • How to keep viewers watching longer
  • Best practices on how to up your YouTube score 
  • What to include in each video for continuity purposes
  • How to tie other people’s videos into your own for reach
  • The one key element of any YouTube video
  • And much, much more!

Contact Aaron Biblow & Triston Goodwin:

References and Links Mentioned:

Jun 20, 2019

Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”.

Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start?

You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque

Some Topics We Discussed Include:

  • What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits
  • How to decide what business opportunities and niches to look for
  • Ryan’s criteria for making decisions
  • How picking your niche is relevant to stock trading
  • Why you don’t have to be an expert to teach a subject
  • How Ryan uses Google Trends to decide on the potential of a business
  • Which evergreen niche Ryan chose which still pays all his expenses today
  • What to do if you are already in a business that needs more traction
  • And much, much more!

Contact Ryan Levesque:

References and Links Mentioned:

 

 

 

Jun 18, 2019

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs.

On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user.

If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes.

If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling

Some Topics We Discussed Include:

  • Testing and having fun with invention ideas
  • How to capitalize on your squirreling brain as an entrepreneur
  • How to come up with an idea and sell it within days or months
  • How to license your idea and cash out
  • How to invent as a side hustle
  • Finding potential people to buy your idea
  • The specific kind of attorney you want working for you
  • Why being a product developer is the ideal side hustle for entrepreneurs
  • How much you can expect to make from royalty deals
  • And much, more more!

Find Bob Serling here:

References and Links Mentioned:

Jun 13, 2019

Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time.

He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play.  Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego.

Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be.

Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life.

When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman

Some Topics We Discussed Include:

  • How to use the power of alter ego and what it is
  • How to develop your own alter ego
  • One tactic that most people never use, but gets Todd customers for life
  • How to turn your alter ego on and off at will
  • How to get over imposter syndrome
  • What Todd did as a football athlete to create a winning environment for himself
  • Alter egos of famous people he has worked with
  • Why participating in individual sports is even more important than team sports
  • Why building a game plan is one of the key things to create if you are an entrepreneur
  • How a simple pair of glasses can help banish rejection
  • And much, more more!

Contact Todd Herman:

References and Links Mentioned:

Jun 11, 2019

We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things.

As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well.

In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way.

The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe

The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier

Some Topics We Discussed Include:

  • Some of the cool things we are doing in our business
  • How we are getting bigger and bigger name guests on the show
  • How The EGP newsletter leverages this for our connections
  • The latest news regarding Google and how that will help your SEO immensely if you do it correctly
  • How we leverage physical mail and why it’s such a big hit
  • Ninja tactics for follow-ups with those we connect with
  • How one link added to their content has allowed us to network with amazing guests
  • The different ways to monetize content which has lead to big gains in affiliate income
  • How we retarget to potential guests for future episodes
  • A super simple way to use your existing FAQ’s for an additional media source
  • And much, much more!

References and Links Mentioned:

Jun 6, 2019

Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.

 

Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later.  He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.

 

Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.  

 

Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich

 

Some Topics We Discussed Include:

 

  • How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go
  • A resource for uploading podcast data to Facebook
  • How to position an offer to all types of potential buyers
  • How to mirror a campaign when using Facebook ads
  • 4 elements to a great offer
  • How to promote a podcast with Facebook ads
  • What makes a great lead magnet
  • How to make your ad costs back immediately and set yourself up for the future
  • An important distinction of advertising on Facebook vs. other platforms
  • And much, much more

 

Contact Nicholas Kusmich:

 

 

References and Links Mentioned:

Jun 4, 2019

John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor.  He asked John one simple question when they met, which changed the course of the rest of John’s life.

Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret.  John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals.

He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back.  John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights.

Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf

Some Topics We Discussed Include:

  • How one question changed the course of John’s life for the better
  • How just one an hour a day of learning can create immense benefits
  • The mind-body connection, and how John was able to heal himself
  • How your brain is similar to a computer
  • Simple ways to change what you say to accomplish goals
  • Common limiting beliefs and how to overcome them
  • John’s use of Awareness, Intention & Action
  • A great way to start your day to help you reach your goals
  • The Importance of cause & effect
  • How our brain uses energy to be more efficient
  • And much, much more

Contact John Assaraf:

References and Links Mentioned:

May 30, 2019

From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year.

Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business.

Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform.

You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback

Some Topics We Discussed Include:

  • How Jason met his co-founder which led to the creation of Amazing.com.
  • Why it’s important to have complete belief in your own product.
  • How to scale your team up effectively and how to know which people to hire next.
  • The formula he learned from Todd Herman on how to segment your time efficiently.
  • Tips and insights as to what it take to be a successful seller on Amazon right now.
  • How he was able to grab the incredible domain name Amazing.com.
  • The important difference between leading your business vs. running your business.
  • How to document your tasks to make it easier to outsource.
  • How to set up an employee properly to ensure success for both of you.
  • Key qualities of being a good leader.

You can find Jason at:

References and Links Mentioned:

May 28, 2019

Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation.

 

Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend.

 

Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails.  In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates.



“Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel

 

Some Topics We Discussed Include:

 

  • Sending limits when using Gmail
  • Use of Reddit for marketing your product
  • Pros and cons of selling on the Chrome store
  • An easy to use email platform that works directly with GMail
  • How to produce a SaaS with limited customer service involvement
  • Sites to market your SaaS product
  • Best practices when using Gmail for marketing
  • A great resource for photo editing



Contact Ajay here:

 

On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row)

Via Email: Ajay@wordzen.com



References and Links Mentioned:

 

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May 23, 2019

After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials.

He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects.  In addition to these accolades, Ron is a published author.

Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives.

Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand.

“Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch 

Some Topics We Discussed Include:

  • How working with the general public can lead to amazing opportunities.
  • How to combine two sets of skills to create a marketing strategy.
  • How to channel market vertically
  • How to crowdsource video content to market a product in the beginning
  • The 3 step video creation formula
  • How product stories are similar to a movie trailer or telling a good joke
  • A 3 question technique to pre-qualify consumers
  • Important starting points to consider when introducing your product
  • The difference between brand marketing and direct response marketing
  • Why giving away your product is better than offering a discount

Contact Ron Lynch:

  • Visit’s Ron’s Facebook page for Big Baby Agency. If you send a message to the page, the bot will sent you a free 15 page creative brief, plus you’ll be pre-registered to get his book for free when it comes out.

References and Links Mentioned:

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