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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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Now displaying: 2019
Apr 18, 2019

After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content.

Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic.

More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too!

“You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt

Some Topics We Discussed Include:

  • How to make $22 for every $1 spent on ads
  • Why you have to STOP making content
  • Pirate Metrics to know your numbers
  • An article format that converts at 20-80%
  • The only 2 types of articles people read
  • One hack to increase opt-in by 40% (and another for 40% more!)
  • Using Rick & Morty to get perfect copywriting
  • Blending AIDA and BAB into tasty, persuasive content
  • The 4 types of customers you must write for
  • Pre-frame: it’s a content journey that leads to sales
  • Simple outreach methods to build backlinks
  • 4 test elements to perfect your ads
  • How to make ads cheaper and more effective on Facebook

Contact Daniel Daines-Hutt:

References and Links Mentioned:

Apr 16, 2019

One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next.

Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more.

Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch.

“I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson

Some Topics We Discussed Include:

  • The many health benefits of CBD, both mental and physical
  • How to market a product that’s good for everyone
  • Experiments to find the right CBD dosage
  • Why wholesale is a bad business model
  • Outreach tactics that get you on the show (it worked on us!)
  • 5 ways to advertise without the big platforms
  • How taboo industries are currently driving traffic
  • The most effective list building campaigns (and not so effective)
  • One simple method to segment your audience without building special links or pages
  • How to structure your week as a solopreneur
  • A tech stack to easily manage everything yourself
  • Who sells fake CBD and how to get the real stuff

Contact Caleb Simpson:

References and Links Mentioned:

Apr 11, 2019

With a personal promise never to cancel an event, Chris Krimitsos was hours away from introducing a major speaker with only a couple people in the audience. He’d given up, but sent out one more email anyway. When he walked on stage the room was full of people who’d bought tickets last minute, that’s how tight-knit his community has become.

Chris is the passionate professional who hangs around after the event talking and listening to anyone who wants his time. With over 2,000 events under his belt, he’s created a business community that brings everyone - marketers, brokers, and dog groomers alike - into the same room. And he’s the creator of PodFest Expo, one of the largest, and still growing, events in podcasting.

Tired of connecting just digitally? Then let Chris Krimitsos show you how to get people together while keeping expenses low, avoiding rookie mistakes, and creating a live community people can’t wait to return to. When you’re done, check out our conversation with September Dohrmann for more event planning tips and our story of joining the podcasting world.

“Can we take this whole ego worship out of the equation?... because that's how you create a cohesive environment.” -Chris Krimitsos

Some Topics We Discussed Include:

  • Expenses and pitfalls to avoid while planning your events
  • Negotiation tactics to cut your bills in half
  • How to launch an engaging, cohesive community
  • A simple offer to sell VIP tickets
  • The opportunity most speakers are missing out on
  • Who’s who in the infamous Podcaster Band
  • The 3 reasons people actually attend an event
  • Rookie event planner mistakes (what’s with all these chairs?)
  • Watch your BEO! Why a nod can wipe your profits
  • The Whisper Campaign that draws in your niche audience
  • How to pick the right location for your event
  • The Messengers, unique reasons podcasters are such a supportive culture

Contact Chris Krimitsos:

References and Links Mentioned:

Apr 9, 2019

With his first venture, Abdo Riani struggled to convince local businesses to invest in his new recycling program. He needed to show results, but how do you do that before you have a product? So he did it himself, using just his cellphone and a spreadsheet to get his first 500 users, enough to finally get the funding he needed for a scalable product.

Abdo is the founder of Startup Circle where aspiring and rising entrepreneurs can connect with successful founders over daily live Q&A sessions. He helps entrepreneurs accelerate their path to paying customers by showing them how to launch and grow products and services efficiently and with higher predictability by bootstrapping their way forward and quickly proving ideas by doing things that don’t scale.

Get your head out of the sky and pick up your bootstraps as Abdo Riani shows Matt and Joe tools and tactics to do anything at zero-cost, a 3-step process to interview 100+ experts in just 2 months, and getting The Wizard Of Odds Mentality. When you’re done, get more advice about sharing and monetizing your knowledge from our conversations with Liam Austin and Jonathan Levi.

“It makes sense to a baby… how a simpler approach can help you move forward on stronger foundations.” -Abdo Riani

Some Topics We Discussed Include:

  • The foundational power of bootstrapping your ideas
  • Methods to connect users without using tech
  • Why you must first become your product
  • How to market a virtual summit spending $0
  • The first step to becoming an influencer
  • Which experts make the best interviews
  • The 3-step process to interview 100+ experts in 2 months
  • The biggest acquisition channel for a summit
  • How to approach companies to sponsor your summit
  • The Wizard Of Odds Mentality
  • Why you first solve problems in unscalable ways
  • New tools to bootstrap everything (even an entire software product!)

Contact Abdo Riani:

References and Links Mentioned:

Apr 4, 2019

After years annoying people on the phone Perry Marshall realized that cold calling was a modern version of slaves building the pyramid. That’s when he decided to dive into the fledgling world of online marketing and ended up defining its future.

“If you don’t know who Perry Marshall is — unforgivable,” says Dan Kennedy and he’s right. Perry’s books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world.

Gear up for the latest wisdom from a living legend as Perry shares about the deep fractal insights of the 80/20 mindset, finding a path to utilize your strengths, and the 8 axis test that shows the best way to sell. After the episode, get more advice about finding your success from Brad Spencer and Marx Acosta-Rubio.

“There's innumerable ways that people get themselves into situations where their strength actually is a weakness.” -Perry Marshall

Some Topics We Discussed Include:

  • How to really connect with a cold audience
  • Sales letter wisdom that works for landing pages too
  • Getting on the path to claiming your greatest strength
  • The 8 axis test that shows how people sell
  • Copywriter vs Hostage Negotiator: Which one are you?
  • One thing all successful products have in common
  • Tips to cut the distance between desire and fulfillment
  • A formula for disrupting the marketplace (it isn’t about being an anarchist!)
  • The 1 or 2 points that can shift people’s thinking
  • Industries that are about to be completely automated
  • Why 80/20 is fractal and how that applies to business decisions (and to life)
  • How to harness the 20% of your 80/20

Contact Perry Marshall:

References and Links Mentioned:

Apr 2, 2019

What a wild 2 weeks it’s been! First, we went to the Traffic & Conversion Summit then hopped right on a plane to Orlando for Podfest Multimedia Expo. We had some flight issues too, but enough about that.

We’ve been out on the road speaking, hosting our brew events, flying solo at a podcasting panel, and getting to meet our fans face to face. Now we’re back with a ton to share about what we learned and how it’s shaping the next steps in our business.

This time it’s just us out in nature sharing everything we just presented on the road like our no maintenance system for selling merch and how we’ve been monetizing our podcast from day 1. When you’re done, go check out our previous Therapy Sessions and some of our favorite episodes we mentioned like Joy Houston and Moe Abbas.

“Most of the year we're kind of in our own little bubble… until we go to an event and actually bump into listeners and they're like, ‘I really loved that episode!’” -Matt Wolfe

“In this evolution of our business that we have to be true to our path more than ever before. It's like way easier to get distracted now.” -Joe Fier

Some Topics We Discussed Include:

  • How (not!) to avoid losing your voice at a conference
  • The new way we’re finding real feedback
  • New branding strategies from the conference floor
  • An effortless, no maintenance system to sell merch
  • The 80/20 of our business model
  • Why we’re moving away from info products
  • Our outreach strategy to build affiliate relationships
  • How to monetize your podcast from day 1
  • A rule of thumb for your email list
  • Sponsorship vs. Affiliate: Our numbers show a clear winner!
  • Latest tools we’re using in our business
  • The new book we’re geeking out about

References and Links Mentioned:

Mar 28, 2019

While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible.

With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his.

Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers.

“It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi

Some Topics We Discussed Include:

  • Why copywriting for your own business is extra difficult
  • The daily routine of a copywriting master
  • 3 practice lessons to sharpen your copy
  • The word you never use in a headline
  • Bullet list best practices
  • Discover, If-Then, Revealed: They make perfect headlines
  • Tips for hooking readers who skim articles
  • A process to adapt your copy for video
  • The 3 questions that generate infinite content
  • How to write effective emails (you better not be recycling your copy!)
  • Email templates for warm and cold leads
  • The psychological leverage that gets people to spend more

Contact Adil Amarsi:

References and Links Mentioned:

Mar 26, 2019

We last had Casey Zeman on the show a year ago and a lot has changed. Like, now he has 3 kids! He might have a lot less time for work, but he’s still growing his business faster than ever and we wanted to find out how.

Casey is Founder and CEO of Easy Webinar, the only software platform that combines webinar technology and marketing strategy into one. He is a best selling author, podcast host, and has helped thousands of entrepreneurs create content that makes deep connections with their audience.

Time to rethink your daily routines as the guys find out how Casey Zeman has managed to grow his business while becoming a father to 3 kids, the hacks he uses to reach his goals, and building a team that freed up his time. When you’re done, check out our previous episode with Casey and get more tips to juggle kids and work from Flori Pyke & Anna Jonak.

“I’ve had to let more things go… giving up control is difficult for control freaks and I consider myself one of them.” -Casey Zeman

Some Topics We Discussed Include:

  • A daily schedule that juggles 3 kids while growing a business
  • Tips for fighting off the dad-bod
  • The belly test (it’s easy as kissing a boo-boo)
  • A major factor to stop wasting your time
  • The 1 thing that will keep your team on track
  • Building a team to free up time (and double profits!)
  • A new content strategy to connect with customers
  • 5 growth hacks to build a bridge to your goals
  • Instagram strategies for building a personal brand
  • How to hone your Social Blade
  • A new campaign that’s bringing influencers together
  • The 1% who can actually improve your software
  • Why you need alter-egos to tackle different situations

Contact Casey Zeman:

References and Links Mentioned:

Mar 21, 2019

Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing.

Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne.

Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick.

“I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis

Some Topics We Discussed Include:

  • Why media ecosystems net more profit than funnels
  • The 1 thing your SEO strategy needs (you can forget the rest!)
  • How to find writers for your niche
  • What top ranking content looks like today
  • 2 options for starting a media property
  • Skyscraper Campaigns to generate backlinks
  • Overcoming mental blocks to send 40 emails a day
  • The Silo Structure that makes epic content
  • Marketing tools to keep it lean and sharp
  • Where affiliate marketing should fit into a business
  • How to plan the sale of your media properties
  • A webinar ad that is super cheaper and effective

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Contact Stephen Esketzis:

References and Links Mentioned:

Mar 19, 2019

We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more.

In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships.

Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business.

“Our safety net is our network…  if you took everything away that we currently have, we still have our network to get back on our feet.” -Matt Wolfe

“When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier

Some Topics We Discussed Include:

  • The market that could 7x our revenue (yours too!)
  • Why a network is our favorite safety net
  • One hack to forcefully grow your network
  • The marketing skills that never let you down
  • How to balance having fun and having an impact on the world
  • Wait, are we actually masterminding our business on the mic?
  • Our strategy to overcome beliefs that limit growth
  • Why we choose partnerships over agencies
  • Planning your way forward by studying the past
  • How we are building the team we need to scale up
  • What we’re automating to stay on vision
  • Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!)

References and Links Mentioned:

Mar 14, 2019

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did.

Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.

Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway.

“The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin

Some Topics We Discussed Include:

  • How to build a 100,000 member group on LinkedIn
  • Why virtual summits are way less work than webinars (and a better value for you and your audience)
  • A system to turn one summit into a year of evergreen content
  • Your 90-day calendar to launch a summit from scratch
  • Ad tactics that get 80% opt-in rate from your audience
  • The 5 boxes that design high-value summits
  • A simple offer to land big-name speakers
  • How to easily manage 30+ speakers and not burn out
  • Timing your summit for the best market impact
  • What gets real revenue out of your summit (it’s not tickets!)
  • An offer that turns customers into loyal advocates
  • The 3 partnerships that drive massive traffic to your summit

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Contact Liam Austin:

References and Links Mentioned:

Mar 12, 2019

The entrepreneur bug bit Nate Broughton while he was just a freshman in college. In his off time, he helped build an 8 figure online business when search engines were still in their infancy. The first thing he did after graduating? Start building a 9 figure company of his own.

Nate has been in the SEO game for 17 years and counting. He specializes in lead generation using organic strategies he’s perfected after having built and sold numerous companies across multiple markets. And now he shares his knowledge with other entrepreneurs as co-host of Opt Out Life.

Get ready to update your online content as the guys learn what effective SEO looks like today, the tactics that are no longer working, and the latest checklist for onpage optimization. When you’re done, check our conversations with Brian Dean and Christopher Gimmer for more organic traffic strategies.

“You can write pretty bland when you write for Google. Worry about finding a voice later when you have a bunch of traffic!” -Nate Broughton

Some Topics We Discussed Include:

  • SEO rules for building any website from scratch
  • Organic traffic strategies for 2019
  • How to make high-ranking content today (it’s not about link building anymore!)
  • An essential checklist for onpage optimization
  • Tips for finding copywriters that speak to your niche
  • What your HTML code should look like for SEO
  • The latest tools for content and keyword planning
  • A content structure that is outranking the competition
  • Offsite SEO strategies that actually work
  • A method to improve your organic ranking using ads
  • How to get quick, amazing results from an established site
  • Some tactics to drive traffic to your podcast

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Contact Nate Broughton:

References and Links Mentioned:

Mar 7, 2019

After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted.

Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living.

Buckle up, because this is a double length deep dive into the mindsets that lead to real, life-altering success as Marx Acosta-Rubio shares why only a few people ever put knowledge into practice, the 3 questions to pick the right books to read, and his foolproof process to set the right goals for your success. Still want more? Go check out our previous conversation with Marx and get more tricks to rewire your brain with Dr. Steve Ruden.

“If we're not moving we're not growing… The difference isn't whether you feel like it or not, it's are you able to do it despite not feeling like doing it?” -Marx Acosta-Rubio

Some Topics We Discussed Include:

  • Why some people DO and others DON’T
  • Truly accepting the desire to improve yourself
  • How to cultivate principles that get you real success
  • Finding out what you really really want (not what you think you want!)
  • Tips to make your brain a congruent machine
  • 3 questions to find the right books to read
  • How to avoid paralysis on the way to your goals
  • A foolproof process to get at the root of your desires
  • Signs that your living for the wrong things
  • The R2A2 formula to absorb wisdom
  • Why your success is unique as your personal style
  • Using a keystone habit to make success so much easier

Contact GUEST NAME:

References and Links Mentioned:

Mar 5, 2019

We’re big fans of Snappa, so it’s pretty exciting to have Christopher Gimmer on the show today. We use Snappa for all the graphics on our website, social media, our logos, etc... But we really, really wanted Christopher on the show when we found out all the marketing he uses to build such a successful business is 100% certified organic SEO.

Christopher has been pursuing his passion for entrepreneurship for over five years. He launched and grew a variety of online businesses until he became the co-founder and CEO of Snappa – the software that helps non-designers create online graphics in a snap.

Settle in as Matt and Joe learn Christopher’s system to market with only free, organic strategies, what it takes to design great software, and how to connect with your customers in order to improve every aspect of your business. When you’re done, learn more about creating and marketing new products from our conversations with David Sinick and Ben Adkins.

“Patience is honestly the biggest thing because with software you never know… this huge bug that’s going to take a week to fix, it’s just hard to predict that kind of stuff.” -Christopher Gimmer

Some Topics We Discussed Include:

  • The essential elements for super scalable products
  • How to succeed with 100% SEO marketing
  • Using viral content to find holes in the market
  • What it takes to design successful software (from conception to your 1st user)
  • A simple question to find your customers’ pain points
  • How to proactively survey customers
  • Tactics to leverage an audience into your next product
  • How to follow up with customers and increase retention
  • A process to vastly improve user experience
  • One thing you never want to say to your customers
  • Finding the right price point (don’t sell yourself short!)
  • Tips for finding hires and building a great team

Contact Christopher Gimmer:

References and Links Mentioned:

Feb 28, 2019

After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail.

Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers.

Take your junk mail out of the recycling bin as Craig Simpson explains to the guys exactly what makes great letter copy, how to actually get results with postcards, and what your first mailing should look like. When you’re done, go check out our conversations with Kelsey Bratcher and Joy Houston for more direct mail and copy strategies.

“You don't get a hundred pieces of mail in your mailbox every day like you do with email... if you're the only guy in there you're going to get more attention.” -Craig Simpson

Some Topics We Discussed Include:

  • Why direct mail is a natural fit for targeted audiences
  • Which businesses do best with direct mail
  • Matching the right mailing with the right offer
  • How to get results with postcards
  • The 3 factors that make a great mail campaign
  • Getting targeted mailing lists through list brokers
  • What your first letter should look like
  • How to convert online copy into mail copy
  • “Lumpy mail” tricks to engage your customers
  • The Customer Retention Path to maximize lifetime value
  • Actionable tactics for local and regional retail businesses
  • The biggest mistakes people make with direct mail

Contact Craig Simpson:

References and Links Mentioned:

Feb 26, 2019

Shortly after getting married, Rinesh Ganatra realized he didn’t want to still be a dentist when he was 60. He wanted to be free of his workday and he set a goal for himself to sell his whole practice by the age of 40. He told everyone he would die before he stopped trying to follow his entrepreneurial dream.

Rinesh has used his success teaching dentists the world over how to build their businesses as a gateway to launch himself into his true passion, sharing the skills and mindsets people need to reach their goals and live their dreams. Now he’s showing thousands how to impact the world from the comfort of anywhere.

Get refocused on your biggest life goals as Rinesh gives Matt and Joe endless insights about how to structure your life around your dreams, why silence is when your core beliefs come to the surface, and the 5 mindsets to create an unstoppable pull toward success. When you’re done, get more advice about achieving the life you want with Rob Nunnery and James Schramko.

“Look, your dreams are not sold at the convenience store…  Don't think that because you know what you want that the world is going to give you a plate of convenience and perfect timing.” -Rinesh Ganatra

Some Topics We Discussed Include:

  • Why your life isn’t meant for doing one thing
  • Finding your Pull when the world pushes you around
  • The 3 things that constrict a business’s growth
  • Systems that make money while you sleep
  • How to get excited about starting from zero
  • What you need to get the freedom to change your life
  • RATS: it’s time to take them out!
  • 5 mindsets to create an unstoppable force toward your dreams
  • Tips for setting your new routines for success
  • How to know which distractions to cut out of your life
  • Letting big goals launch you into your next challenge
  • Advice for skilling up to achieve your dream

Contact Rinesh Ganatra:

References and Links Mentioned:

Feb 21, 2019

After the recession, Scott Carson sold everything he owned except his truck and his dog. He set off on a 27-week road trip to figure out what to do next. As he drove, he got invitations to speak about the marketing he had been doing on Facebook. So kept driving and speaking and that road trip lasted over 3 years.

Now Scott (aka “the Note Guy) has helped thousands of other real estate investors come to the sexy side of investing by plunging into the world of non-performing notes and looking to “rehab the borrower”. He is also a highly sought after speaker on distressed debt and has been featured in Investor’s Business Daily and The Wall Street Journal.

Listen in as Scott shares with guys his systems to make tons of content from a single video, automated email campaigns that run for years, and the best ways to invest in real estate. When you’re done, go check out our conversation with Cory Boatright for more about real estate investing and more PR advice from Andrew O’Brien.

“We do something big four or five times a month… They don't always work. But the only thing you can guarantee by not doing it is failure, right?” -Scott Carson

Some Topics We Discussed Include:

  • The Marketing Octagon
  • Get real estate at a discount with notes (what’s a note again?)
  • 10 exits that make money from a property
  • How to make 20% cash flow across all your properties
  • The mindset that can raise capital from anybody
  • An automated email campaign that lasts 12 months
  • The Theory of Unfinished Bridges
  • A process to turn 1 video into tons of content
  • Why realtors might be out of a job soon
  • What all top media channels have in common
  • How to pitch yourself to other podcasters
  • Advice for finding the best niche to invest in

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Contact Scott Carson:

References and Links Mentioned:

Feb 19, 2019

We got a lot of great feedback about our last therapy session, so here is a new installment where we analyze what makes us our brains tick and how we rein in our minds when they start going a little haywire.

In this episode, we dive deep into strategies we use to go straight into the flow when we start recording, how to sidestep mental blocks that slow us down, and our personal strategies to overcome hang-ups that used to rule our lives. We also reflect on our latest personality assessment and look back at how much has changed for the better since we became entrepreneurs.

We hope this episode gets you analyzing how you overcome your own struggles and what strategies you use to release pressure and appreciate life. When you’re done, go listen to our previous therapy session and then check out Corona Brady for great advice about managing stress.

“My therapy quite honestly (this is going to sound cheesy) is this podcast… because I tend to be someone who bottles up stuff.” -Matt Wolfe

“Just think about how much easier life can be if you actually understand the other person you’re talking to… Just be love, have fun, be cool, and enjoy the time we’re on this planet together.” -Joe Fier

Some Topics We Discussed Include:

  • Our awesome new mic setup!
  • How we avoid mental blocks when recording
  • What we plan out when recording episodes
  • Getting comfortable working through unknowns
  • Matt’s mental strategies to stop over analyzing things
  • The new personality assessment we’re into
  • Why our network is our go-to for problem-solving
  • The benefits and perils of your mirror opposite
  • Joe’s methods to relax, meditate, be cool, and have fun
  • Managing time and energy to stay at your best
  • A trick that gets us right into our flow
  • How to stop comparing yourself to others (focus on your personal journey instead!)

References and Links Mentioned:

Feb 14, 2019

After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them.

Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional.

Time to take your writing skills up another level as Joy Houston gives Matt and Joe her whole process to create powerful copywriting from scratch, what 4 personality types your copy needs to speak to, and how she charts the entire customer journey. When you’re done, check out our conversation with Joy’s husband Travis for more content strategies and get more copy advice from Kevin Rogers.

“When I write every piece of copy I don't think about thousands of people… I think about having a conversation with one person.” -Joy Houston

Some Topics We Discussed Include:

  • The proof you need to be sure your product is viable
  • Why community building comes first, tactics second
  • Working with your spouse (it makes your marriage way better... and way worse)
  • Flowcharts to map all your customers’ choices
  • A process to get a team up to speed fast
  • Finding your authentic copywriter style
  • 3 ways to harvest vital information from your audience
  • How to do psychological interviews with customers
  • One question that will improve your product (and tell you what your next product should be)
  • The 4 personality types your copy needs to attract
  • How to perfect writing in different styles and voices
  • A sales page template that works on everyone
  • What you need mapped out before you write one word of copy

Contact Joy Houston:

References and Links Mentioned:

Feb 12, 2019

At the age of 24, Jonathan Levi had just sold is first company and was on a search to make a positive impact in the world. He made a short course on what he’d learned to accelerate his learning before setting off on his travels. That side-hustle was bringing in $10,000/month while he soul searched... Until a friend asked him, “Why aren’t you making more courses?”

Now Jonathan is one of the top-performing instructors on the web with over 160,000 students and counting. Most recently, he launched The SuperLearner Academy, a private, online academy where he teaches premium-level masterclasses in accelerated learning and productivity, and Branding You Academy, which teaches entrepreneurs how to create 7-figure multimedia internet empires just like his.

Time to step into your memory palace as Jonathan Levi shows the guys how to create courses that are addicting as salted peanuts, the secret to speed reading, and how to become an 8-Ton-Gorilla. When you’re done, learn more about marketing courses with Ankur Nagpal and Joel Erway.

“Creating a really engaging online course is just having it be like salted peanuts where people can’t stop because it’s so enveloping.” -Jonathan Levi

Some Topics We Discussed Include:

  • The reason side-hustles outperform big business
  • A quick test to see if your business idea is viable (do it with your friends!)
  • How a successful entrepreneur drives in rush-hour
  • Why Udemy could be the right place to grow your brand
  • Tactics to track customers and generate your best leads
  • How to find your unique angle straight into your niche
  • The Law Of Conservation Of Knowledge
  • How to pick the right domino that expands your brand
  • A leveraging path to become an 8-Ton-Gorilla!
  • “Lateraling” your brand into industries for insane growth
  • 3-Steps to make engaging courses and repeat customers
  • How superhumans organize their memories
  • The secret to becoming a speed reader

Contact Jonathan Levi:

References and Links Mentioned:

Feb 7, 2019

At the age of 40, Lee Goff had a massive heart attack that nearly killed him at far too young an age. He had an eight-year-old daughter and a thriving agency that was stressing him to death. He sold his agency and started a new one that he promised himself would be too simple to ever put him in the hospital again.

Lee has gone on to pursue his life long passion of mentoring small businesses with a focus on doing one thing, and that is to make agency owners lives easier. He is committed to providing real-world tools, classes, and coaching that can make a real difference in the performance of an agency and help small businesses grow faster and more profitable than they could have ever imagined.

If you’re feeling like you have twelve bosses instead of one, this episode is for you. Listen in as Matt and Joe get a masterclass in simplifying your business from Lee Goff, who shares his essential automation processes, the human psychology that dictates every sale, and 10-steps to finding your most profitable niche. Looking to simplify even more? Check out our conversations with Gonzalo Paternoster and Michael Woodward.

“If people are giving you money they’ve earned the right to talk to you. Don’t try and live behind a digital wall and build a business.” -Lee Goff

Some Topics We Discussed Include:

  • The one thing that separates great advice from bull$^&#
  • Double-Digit Midgets (they’re what your business is for)
  • The first thing every business needs to simplify
  • Breaking away from the small-business diet
  • How to keep clients from turning into bosses
  • Automation to effortlessly onboard clients and employees
  • The limiting beliefs you need to wipe to scale your business
  • 10-steps to find your most profitable niche
  • Your only employee who actually needs to be an expert
  • Why a coach is essential to scale quickly
  • Rudimentary psychology that dictates sales
  • Lego Models (it’s the future of business!)
  • The digital goldrush that’s on the horizon

Contact Lee Goff:

References and Links Mentioned:

Feb 5, 2019

When he was just 16, Cory Boatright dropped out of school to sell Kirby home cleaning systems. He was the youngest and most successful sales guy at the company but it was only the first step in a journey through Christian heavy-metal, Ginsu knives, Ebay, and about 40 other companies until he struck real estate.

Now Cory runs several multi-million dollar companies centered around real estate investing. Between himself, his teams, and his students all over the world, he has sold over 75 million in real estate acquisitions and completed over 1000 real property transactions. Today he coaches high achieving entrepreneurs and their teams to get the same phenomenal results in their businesses.

Join the guys for a wild ride through Cory’s journey to success and the latest insider real estate strategies like how to buy properties worth millions without putting in a penny, getting giant paydays with short-selling, and how to get double-digit returns with your IRA. When you’re done, round out this episode with more real estate and investing advice from Dana Robinson and Danielle Town.

“When I got involved in real estate I didn’t know anything about it. I just knew I wanted to be involved with it because of my clients... I would ask them, ‘What made you successful?’ These were affluent people and what do you think they said? Real estate.” -Cory Boatright

Some Topics We Discussed Include:

  • Pushing yourself through resistance to success
  • Unleashing your drive to mastery (it’s in your D.N.A.)
  • How 95% of affluent people gain and maintain wealth
  • Bird Dog vs. Wholesaler, pick the right one for you!
  • How to tap into the trillion dollars just waiting to invest in you
  • 2 questions that can revolutionize your business
  • The treasure trove of real estate people are ignoring
  • Fundamentals of short-selling real estate for big paydays
  • How to buy $5,000,000 buildings with no money down
  • The biggest tax breaks for real estate this year
  • Managing your real estate to weather market storms
  • Where to invest your IRA for double-digit returns

Contact Cory Boatright:

References and Links Mentioned:

Jan 31, 2019

After moving to Austin on a whim, Molly Pittman took an unpaid internship at Digital Marketer. Out of a dozen interns, she knew just a couple would get hired. She gave it her all to be one of them. A year later, she was VP of Marketing.

Now Molly is a digital marketing expert and educator. She is the co-host of Perpetual Traffic, one of the most highly regarded marketing podcasts around. She also coaches and consults with businesses to provide unique digital marketing plans tailored to their goals and setting strategy for some of the world’s fastest-growing companies.

Get your notebook ready as Molly lets Matt and Jow in on all the recent changes to Facebook Ads, what ad content is working on Instagram, and how she designs campaigns that bring in 4,000 leads a day. Still in the zone for more Facebook Ad strategies? Then check out our conversations with Ralph Burns and Curt Maly.

“There are different purposes for different campaigns and the most important thing is you know what that one success metric is so you can say, ‘This is good,’ or, ‘This is bad.’” -Molly Pittman

Some Topics We Discussed Include:

  • Ad Campaign Breakdown: 50,000 leads in just 2 weeks!
  • How to pick the right metrics and stop wasting time
  • Content that Facebook will love to advertise for you
  • Why metrics change and learning to pivot with them
  • How to scale a budget without breaking your audience
  • A strategy to make stable income streams
  • Changes to Facebook’s rankings (and how to take advantage!)
  • A process for high-converting ads using testimonials
  • Rules for ad copy that hits deep with your avatars
  • How to train a media buyer from intern to expert
  • Amazingly effective (and cheap!) Instagram ad campaigns
  • Horizontal scaling strategies to expand your audience

Contact Molly Pittman:

References and Links Mentioned:

Jan 29, 2019

Sometimes it takes two to launch a business, like brothers Dan & Joe Kalis learned when neither could get off the ground on their own. Joe was too methodical to jumpstart and Dan too erratic to stay in the air. Together though, they’ve made businesses that soar and sell!

Dan and Joe started out funding real estate projects and when it came time to sell they learned how to get a deal from every part of their business. They soon learned that salability is an all too common struggle for business owners. Now, with Biz Owner Freedom they are focused on helping established entrepreneurs dramatically and predictably increase the value and salability of their companies.

Be aware of the exits as the guys get a masterclass in salability from Dan and Joe Kalis and learn the 2 factors that determine a business's value, the indispensable method to stay salable, and how to sell from a position of power. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Roland Frasier.

“The value of your business is one of the best representatives of your quality of life because if you have an unsellable business your life is going to be a drag.” -Dan Kalis

Some Topics We Discussed Include:

  • The 8 Leverage Points Of Saleability
  • A great test to discover your business strengths
  • How to avoid getting your Facebook Ads account flagged
  • A perspective shift to find your low hanging fruit
  • Why working less makes your business more valuable
  • The 2 factors that determine a business's valuation
  • How to startup with your exit in mind (everyone has to exit one way or another)
  • The fixable reason 80% of businesses are unsellable
  • Foundations to build a business that sells at 10x or more!
  • The Switzerland Method: every sellable business is using it
  • Advice for crafters or anyone with a business never meant to sell
  • How to hold the power seat when you sell your business

Contact Dan & Joe Kalis:

References and Links Mentioned:

Jan 24, 2019

Four years ago, Los Silva reluctantly let his business partner take over their marketing agency. He tried doing speaking events, some consulting, but it all felt boring until an influencer asked him to help with their social media brand. Within a month, he hit six figures and was finally building a team he was excited to work with.

Los is a master team builder. He knows how to hire the right people (not “experts”), train them to excel, and build a workplace that everyone can’t wait to get to in the morning. With his business, he has brought over 5 social media brands way past the 7 figure mark using his own processes to leverage content, influencers, and culture.

This episode is like a twofer as Los Silva shares with Matt and Joe both how to build an awesome team and crush it on social media using his processes to train “blank slate” employees, leveraging social content and an influencer’s audience. When you’re done, get some more advice about hiring from Tim Francis and content production with Travis Houston.

“I can’t grow without people, that’s always been my logic… I’ve done every job here and everyone here is way better than me now, by far.” -Los Silva

Some Topics We Discussed Include:

  • Why long distance relationships don’t work (even in business)
  • The leverage you need before you can scale on social media
  • 3 things to know before your next hire
  • Why “blank slates” are better for your team than “experts”
  • How to share the wealth and have a team that’d work for free
  • Advice for making a fulfilling work culture (not just jobs!)
  • The best service to do your customer support
  • How to manage Influencer Burnout and get on track
  • The most effective content on Instagram right now
  • Keeping your offers “super chill” (it’s how customers like ‘em)
  • An easy hack to build your audience from scratch
  • The one type of account you must focus on
  • Getting every employee to have fun making content

Contact Los Silva:

References and Links Mentioned:

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