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The Hustle & Flowchart Podcast

Each week we will teach you how to create different systems, automations, and processes in your business so that you can work less while continually earning more and more.
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Now displaying: July, 2018
Jul 19, 2018

What’s actually important when it comes to the Dennis Yu’s pedigree is not what most people would say is important. Dennis says the best measure of his authority is the thousands of successful students and clients who are “killing it” in online business following the Facebook ads strategy he developed.

From national spelling bee competitor to high school dropout, Dennis decided early on he was going to be a successful entrepreneur. He’s done quite a good job of making friends and influencing people in the process, considering one of the clients whose Facebook strategies his team manages is the Golden State Warriors.

In today’s podcast, Joe and Matt dig into the three step Facebook funnel that delivers “magical” results following a simple, proven process. If you’ve ever felt the overwhelm of figuring out how to drive new traffic through the know, like and trust phases of growing a business, this is the episode for you.  If you want more insight into social ad strategies check out this LinkedIn episode with Trevor Turnbull and this Pinterest chat with Stefan Ciancio.

The best things in life are free, but the second best things in life are really expensive.”- Dennis Yu

Some Topics We Discussed Include:

  • What do chocolate cake and running a successful paid Facebook strategy have in common?
  • This is where the real power in your business lives
  • Why the opinions of your target audience’s friends matter
  • How love enters the online marketing strategy equation
  • The most powerful building block to creating a Black Friday sized line to your business offer
  • Who should ultimately be in charge of working on your personal brand
  • What is peacocking?
  • Use this simple and cheap system to skyrocket your online “cred”
  • The magic number of touches required to reach your conversion goal
  • 3 steps x 1 minute each = a jackpot Facebook video funnel strategy
  • How being like Harry Potter translates to success in business
  • Red light, green light, and gorging to sell tickets
  • How to leverage rational ignorance and why it matters
  • Dennis’ answer to the question about his mom’s ROI from Gary V
  • Brand value and tomato trees...Interesting
  • How to be considered an authority and be featured in large national publications
  • The best technique to make friends and appear in many more places outside your own blog ecosphere
  • Five ways to make your Facebook ads more appealing to your viewers
  • Did we just witness a tech specs bait and switch to social etiquite?
  • Don’t be the two-headed dragon
  • How a sci-fi writer is like an entrepreneurial Nostradamus

Contact Dennis Yu:

References and Links Mentioned:

Jul 17, 2018

Want to know how to look like you’re everywhere online when someone is searching for what you’ve got to offer? Today you get to take a peek at the exact system we use to make money with our set it and almost forget it paid and organic traffic (as a byproduct) strategy.

Tired of the confusion about where to find quality leads for your products? Ever wondered how much and where to spend your ad dollars?  Do you cringe when trying to sort out Google’s algorithm that will allow you to rank as a trusted resource people want to throw their money at? Our proprietary system makes it easy and totally doable.

Tune in to get the goods on how we built our own brand so we’re always top of mind to folks who’re in the business of online marketing...And that’s after only reading one piece of our content too. Not a bad way to build authority, is it?

For your added listening pleasure, tune in to this podcast with Chris Mercer to get a leg up on using Google Analytics. Also, read up on Matt’s content marketing tips in this post for more actionable advice on finding and driving quality traffic to your product solution.

It’s our job on these podcasts to show you that there’s a completely different way of working and living that this whole system...of going to a day job or if you’re an entrepreneur to do all this work and hustle, hustle, hustle, grind, grind, grind...There’s a better way.”- Joe Fier

Some Topics We Discussed Include:

  • How to blow yourself up and make yourself famous (looking anyway)
  • It’s all about leverage
  • Oooooh, role-playing
  • Who’s the leader of this duo anyway?
  • How content earns you the keys to the kingdom of never-ending customers
  • This is how you stand out from the crowd in a competitive space on a tiny ad budget
  • Check in this often on your KPIs to know if your ad strategy is working
  • Why a negative becomes a positive in Google ads
  • Do you pitch marriage on a first date? If not, you’ll do great with this two touch strategy
  • How to tinker and tweak for 2 hours on the front end to run a successful ad for 2 years
  • What exactly is “Joe mode?”
  • Deep pockets or deep strategy? Pick whichever works best for your business.
  • The fine art of being everywhere (to the people who read your article)
  • Matt’s all about that KPI, ‘bout that KPI, no treble (or trouble) if you know your customer’s average annual value

Contact Matt & Joe:

References and Links Mentioned:

Jul 10, 2018

What do you want to be when you grow up the son of a tax attorney who invests business capital with entrepreneurs? This cast of characters that freely pursued their passions, unchained from an office desk was exactly the group Roland Frasier decided to emulate.  

Interestingly enough, Roland’s entrepreneurial path developed into a highly strategic buying, selling and scaling business. He started in real estate, moved on to accounting school and got his law degree all while building his assets. Turning down the opportunity to continue his law degree with a specialization in securities was one of the most prolific decisions he made in pursuit of his non-desk jockey childhood aspiration.

Need proof? Roland is a co-founder or principal of three of Inc. Magazine's current fastest growing companies and he’s responsible for creating, scaling or selling 24 different 7 to 9 figure businesses with adjusted sales ranging from $3 million to $337 million. 

While this episode will definitely result in a “Round 2” follow-up it’s so packed full, listen in as Joe and Matt learn about the growth idea scorecard system Roland and his partners at Digital Marketer use every day to determine the best business opportunities to pursue. If business systems are all the rage for you right now, be sure to check out this podcast episode with Matt and Joe and this one with AJ Roberts.

You give and help people out without any expectation of anything in return and it just always comes back 100 fold.”- Roland Frasier

Some Topics We Discussed Include:

  • How do you sell a mastermind, and when would you do it?
  • This is the best marketing medium to use to sell to your audience and rabid fans
  • How $20/day can net you $50,000 in four days
  • Use these five principles to decide if a business opportunity might benefit you
  • Build, buy or cobble?
  • Evergreen your earnings in any niche if you focus on this
  • What exactly is ICE analysis?
  • A case study in leverage, grow, scale and exit
  • How to “give it away,” make more, reduce churn and get referrals in the process
  • Use this system to learn how to pivot like the pros with your business model
  • The best way to connect with people with who you’d like to pursue a business partnership
  • This one move with your product offerings can get banks begging to give you more money
  • Use this higher ROI and frictionless strategy to fill seats  with buyers at your next live event

Contact Roland Frasier:

References and Links Mentioned:

Act on these and more advanced level strategies to bloom your earnings and diversify your revenue streams. Learn how we can help you do it.

Jul 5, 2018

This three-time New York Times best-selling author didn’t take the traditional route to the top of the stock market. In fact, Phil Town actually started his humble career as a portfolio manager and value-investing master as a Grand Canyon tour guide looking to escape the cold autumn nights inside his teepee in Flagstaff.

Phil definitely became a force to be reconned with, and fast. In five years flat, following four simple rules, he turned $1,000 into a cool $1.5 million.

From intern to author, and on to speaker, Phil spent the last decade teaching others the exact principles he uses so they can build their own wealth. While his first speaking gig may have landed his wife in jail, Phil, his wife and his team have come a long way since, teaching over 15,000 students at live events every year.

Listen in as Joe and Matt learn how to move past the “head trash” many people face when they start the process of investing in the market. And, if this episode got you jazzed and ready to tackle the market, be sure to check out this day-trading episode with Jason Rotman, and Joe’s post about automated investing to build savings and wealth.

I’m only a little bit rich, but I’m comfortable, and I get to play polo a lot, you know?” - Phil Town

Some Topics We Discussed Include:

  • Gimmie 4 steps gimmie 4 steps misters…
  • Why modern portfolio theory is really just a crap shoot
  • Volatility and fear...It’s everywhere you want to be for growing wealth
  • Devote one-tenth of your time to doing this and skyrocket your money at fiber-optic speed
  • Scouting, haggling, managing...Oh my! Why this wealth building vehicle may turn you off
  • Start the process of building your wealth by answering this one simple question
  • A big clue that you’re “onto” a company with a competitive advantage
  • Why “what you find good in the world” matters to building your portfolio
  • How does Joe really feel about kale?
  • Where is this amusement park of food again? And, do they have roller coasters?
  • What  the “C” in CEO should really mean and why it matters
  • Phil’s take on who should come first in the employment line
  • Mercenary or martyr...Harvard U, are you listening?
  • TGFG, and why it should be your new mantra before investing with any company
  • Follow this style of investing and you can take your cues from Discovery Channel wildlife documentaries
  • Do this, against “modern portfolio theory” advice and win
  • What Matt really wants to “not know”
  • “This is stupid and I don’t want to do it,” translates to this one thing
  • The simplest way  to make the world your “oyster”
  • How investing can contribute to your spiritual enlightenment
  • Panama Red, Mexico Green...Maybe being a Grand Canyon tour guide did come with a little bonus education

Contact Phil Town:

References and Links Mentioned:

Jul 3, 2018

How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS.

Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list.

Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend.

"We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max

Some Topics We Discussed Include:

  • Almost every definition of success as a writer is BS
  • Books on the New York Times bestseller list mean they’ve sold the most copies, more BS
  • Plus, discover the biggest pile of BS yet when it comes to the book you produce
  • What Matt needs to throw in his burn pile
  • What the true purpose of writing your book should be
  • Who's to blame for the lackluster connotation of being an Amazon best selling author?
  • How to segment like a superstar so your book lands in the hands that  earn you true wealth
  • Joe’s a-ha about fortune over fame
  • Is Matt secretly pining to be the next Willie Shakespeare?
  • The highest and best use of a book for your business
  • Even better, the highest and best use of your time period
  • How to shift from middle-class thinking to  break out of your “busy” yet unproductive rut
  • The key to consciously choosing what you do every day
  • Tucker’s two cents about how to be famous...Something you may not want to emulate
  • An easy solution to the “honey do” lists at home
  • How to fight with your spouse and end up with a happier life
  • Three qualities Tucker looks for in his clients before signing a deal

Contact Tucker Max:

References and Links Mentioned:

 

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