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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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Now displaying: May, 2017
May 31, 2017

Today’s guest, Trevor Turnbull, is a LinkedIn guru and the founder of Linked Into Leads, a company that helps you find and connect with your target audience through lead generation training and consulting using the leading network for business professionals, LinkedIn. On top of being a father of a three-and-a-half-month-old baby, Trevor is also an instructor of a very powerful LinkedIn program that has trained over 20,000 people. He launched a step-by-step training and support system called 30-Day Sales Machine that allows you to generate traffic and referrals that will eventually convert to sales through LinkedIn.

 

In today’s episode, Trevor talks about some of the powerful things you can do with LinkedIn. He mentions the advantages of using LinkedIn over other social media platforms for the purpose of generating leads and traffic and sharing content to capture people’s attention. He also shares some of the details in his training about the process of creating awareness and how to address the scalability issues on LinkedIn.

“LinkedIn is a source to find the right people.” - Trevor Turnbull

This Week on the Hustle and Flow Chart Podcast:

  • Reasons why you should stop ignoring LinkedIn
  • The beneficial reasons for professionals to log in to LinkedIn
  • The essence of not selling your clients anything, but putting value on yourself, your business, and what you do
  • Essential elements to include in your profile since it is the foundation of everything in LinkedIn
  • How to build a network of connections in a subtle way
  • Defining a one-line Permission-Based Method and how it helps you connect with your target audience
  • Different approaches you can do to follow up with potential clients and have real conversations versus passively waiting for their response
  • How you can create your own audience and target your ads specifically to them on FB through your LinkedIn connections
  • The “Aha!” moment for people on LinkedIn concerning potential clients

 

Trevor’s Simplified Version of a Buyer’s Journey:

 

  1. Awareness
  2. Consideration
  3. Evaluation
  4. Becoming a Customer
  5. Becoming an Advocate

Resources Mentioned:

Connect with Trevor Turnbull:

 

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!

 

 

May 24, 2017

Today’s guest is a husband, a father of six, and a retired Navy chief. Omari Broussard started his first business when he was 13. He also decided he wanted to join the Navy at the same age. Omari is currently a hustler who runs a successful firearms training business called 10X Defense, the company he started in 2012 that led him to marketing.

 

In today’s episode, Omari talks about how he learned direct response marketing and copywriting as he established his business. He also shares some practical situations on each of the five steps of the “Who You Know” lead generation system he created and explains the significance of online, offline, and integrated (online and offline) marketing and the reasons why the Ever Green Profits letters are one of Omari’s powerful tools regarding business strategies.

“The hardest thing about marketing is knowing what words to use to attract the market.” – Omari Broussard

 

This Week on the Hustle and Flow Chart Podcast:

  • The story of Omari’s journey from training in the military to being a firearms instructor and a business owner who excels in direct response marketing
  • Omari’s process to hustling smart
  • How leveraging testimonies makes it easier to overcome objections, write the message, and give you the marketing message you need to expand your business
  • Identifying the toughest part in the system, which is the use of tools and automation to reach more people
  • The essence of Todd Brown’s quote “Don’t let the tool dictate your strategy; let your strategy dictate the tool” in choosing which platform to use in your business
  • Exploring other avenues where you can advertise your business other than Facebook like directories and face to face networking
  • Importance of affiliate marketing concerning marketing and income generation
  • Why the book The Advertising Solution is the principle bible of marketing

5 Steps of the “Who You Know” Lead Generation System:

  1. Start and present the offer to those you know.
  2. Get and collect feedback and stories for your copy.
  3. Expand your reach through feedback influence and stories.
  4. Expand your reach by using tools and automation.
  5. Do the first four steps over again.

Resources Mentioned:

Connect with Omari Broussard:

 

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!   

May 17, 2017

Are you fond of answering online quizzes? Are you aware that these quizzes can be a very helpful marketing tool for your business especially in lead generation?

 

Today’s guest is the owner of Interact, a quiz software company that has created quizzes for 30,000 brands around the world. Some of Josh Haynam’s clients include big corporations and organizations such as Starbucks, Evergreen profits, and famous individuals like Tony Robbins. Aside from being an innovative and creative marketing tool, the primary focus of the quizzes, according to Josh and his company, is always to educate.

 

In today’s episode, Josh shares the encouraging story of how he persisted in sustaining his business and how he fine-tuned the content using different strategies while having so much hope. He also reveals the biggest advantage of utilizing quizzes, the most interesting uses of these quizzes, and why making quizzes is a much better tool than generating surveys.

“The quiz does the job of attracting people, getting them in. But it’s also segmenting so it can increase your sales in the back end.” - Josh Haynam

 

This Week on the Hustle and Flow Chart Podcast:

  • The first and second waves of Interact - from creating content to seeking partnerships
  • The strategy that created traffic and the type of content Josh used to build up a base, redefine the message, and explain it
  • Defining the templates and elements of a quiz (title, questions, lead capture form, and results)
  • How to promote the quizzes through Facebook and on your website
  • An overview of Interact’s software and its functions
  • Three unique types of quizzes that cover a lot of data input: personality quizzes, scored quizzes, assessments
  • Top two common mistakes people make when creating quizzes and how to avoid them
  • For Josh, the one thing that does not get asked enough is about the customers: “How do you translate your idea into something that the general population can use?”

Resources Mentioned:

Connect with Josh Haynam:

 

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!  

 

 

 

 

 

May 10, 2017

 

Today’s guest is a powerlifter, a copywriter, and an entrepreneur. AJ Roberts grew up in South Hampton, England and went to Oregon at age 16 as a foreign exchange student. Just like in England, he tried to play basketball there with the dream of going to college. When reality started to sink in that he was never going to play basketball because of his height concern, he gave it up and started focusing on powerlifting. Today, AJ is the go-to guy for strategic planning and marketing.

 

In today’s episode, AJ talks about how he was able to build a reputation for helping people and how this helped him as an entrepreneur. He elaborates on being a visionary and doing this not only in your own business but also for other firms. AJ gives some great tips and advice as he also identifies the areas where most entrepreneurs get stuck, which are in their way of thinking and system management.

“Too many people, they want to gain wisdom, and they want to gain knowledge. And they forget that at the end of the day it’s about how much action you take.” – AJ Roberts

 

This Week on the Hustle and Flow Chart Podcast:

  • How AJ sees the path and the gap in businesses as a result of testing and a lot of experience
  • Understanding that the value of your business doesn’t come from the income you generate
  • Defining systems and its relationship to people and processes
  • Advantages of having an intern and making someone feel like they’re growing by mentoring them
  • The three-month process of delegating and letting go
  • How to turn the clients into a sales army because they are proud of you and the services you provide
  • Understanding how your personality drives the business

Resources Mentioned:

Connect with AJ Roberts:

 

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!  

 

 

 

 

 

May 3, 2017

Today’s guest is a master business connector who lived out the values instilled in him, which is to do to others what you want them to do to you. Even in his early days, Andy Hussong lived out this principle and cared enough about people to make different connections. His genuine interest in others has led him to what he’s great at today – setting up and landing online joint ventures (JV). Andy has been doing this for more than 12 years after learning from a very prominent personality in internet marketing, John Reese.

 

In today’s episode, Andy talks about the essential business principles to remember when considering joint ventures and looking for prospective JV deals. Andy summarizes his ideas using two vital acronyms: P-A-R-T-N-E-R and P-O-W-E-R. He elaborates on the acronym P-A-R-T-N-E-R, which is a process that allows you to hone your focus and have a system to any matchmaking and deal-making ventures. It is the overall mindset you ought to have to get things in place and get long-term partners onboard. He also expanded on the acronym P-O-W-E-R, which is something to keep in mind if you want others to keep promoting a particular product or offer.

“Your first goal, especially for webinars, is to focus on getting one solid partner on board, get him locked in and then you’re off to the races.” – Andy Hussong

 

This Week on the Hustle and Flow Chart Podcast:

  • Andy’s “superpowers” and how these have been beneficial in landing JV deals
  • The essence behind the acronym P-A-R-T-N-E-R, which stand for Prepare, Approach and Attract, Retain, Track, Nurture, Expand
  • The fundamentals behind the acronym P-O-W-E-R, which stand for Proven Product, Offer, Winning Webinar, Endorse, Repeat
  • The building blocks to motivate others to continue promoting your products
  • Advantages of having a leaderboard and how it can motivate you to perform better
  • Determining a winning sales vehicle

Resources Mentioned:

Connect with Andy Hussong:

 

 

Subscribe & Review the Hustle & Flow Chart Podcast!

   

Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!    

   

Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!  

 

 

 

 

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