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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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The Hustle & Flowchart Podcast
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Jul 16, 2019

Jeff Vacek runs IPrintAndShip.com and is our main print fulfillment dude.  In this episode, we talk about a host of different ways to better leverage physical products to increase your sales.  He’s a jack of all trades and his print on demand business encompasses all aspects, from a variety of fulfillment products to the customer service side of things, even handling such tasks as building a Shopify store for you. 

Listen in as we talk about how to not only increase your conversions but lower your refunds and cancellation rates with some very simple product ideas. Sometimes it can be as simple as repackaging your information into a physical book. Jeff has quite a few ideas and has extensive experience with information products himself, as he previously built a $12 million dollar info publishing business.

If you think to offer your customer base a physical product is too hard or expensive, you’ll want to listen to this entire episode, as you’ll learn just how hands off this process can be.  After you get your mind reeling with the possibilities, check out our other episodes with Steve Sims where we talk about gifting ideas as well as our episode with Doberman Dan who discusses his own success with a printed newsletter

It’s amazing in this digital age, how much sending people physical stuff can explode an online business in a lot of different aspects.” - Jeff Vacek

Some Topics We Discussed Include:

  • How to leverage physical products to increase your retention members
  • How to use swag to get better conversion rates on the products you already sell
  • How to keep people from canceling your recurring product sales
  • Ideas on what we are doing right now with our podcast to keep the communication going
  • Some really clever product ideas you would never think of
  • Costs involved with the various physical products Jeff produces
  • Best practices when starting out with this leverage model to test ideas
  • How to use physical things to entice people to come on your podcast
  • A few simple steps that will get you on your way to a product offer with minimal effort
  • So many other amazing possibilities behind selling products
  • How simple it is to add this option to your current model
  • And much, much more!

Contact :

References and Links Mentioned:

Jul 11, 2019

Richard Lindner is the President and Co-Founder of DigitalMarketer, an industry leader in global digital marketing education. He is also an enthusiastic and engaging public speaker who prides himself on his ability to unpack the complexities of building and scaling the modern business.

In this episode, Richard discusses his role at DigitalMarketer and the fun-filled night that led to a host of ideas between himself and Perry Belcher as well as a need to refill all the napkins at the bar.  He also reminisces about the first corporate job and what led him to walk out on day one.

Richard has a keen business sense as well as vision and leadership qualities which you will realize as he delves into how he leads his team and employees.  He also offers some insights as he gives Joe and Matt advice for one of their own business ventures. When you are done, check out our other episodes with DigitalMarketer rockstars Roland Frasier and Molly Pittman.

Sometimes that opportunity is so big and the need it there. While you always have to gauge opportunity costs, sometimes we put too heavy a weight on that opportunity cost, when we don’t really know how big it could be” - Richard Lindner

Some Topics We Discussed Include:

  • A host of important questions businesses should ask themselves to think bigger
  • What the future of vision of DigitalMarketer is going forward
  • Tips on how to lead and motivate employees
  • A crazy idea from a current event that led to a new online business
  • What motivates today’s workforce (and it’s not what you think)
  • How to both aspire to be more while also accepting what you have now
  • The importance of the Monday meeting
  • How to balance entrepreneurship with the potential chaos
  • The benefits of the ICE System and its impact on decision making
  • Defining roles of the visionary and implementer in your business
  • And much, much more!

Contact Richard Lindner:

  • DigitalMarketer
  • Praxio for a free trial to learn how to implement employee training as well as document the important things in your business

References and Links Mentioned:

 

Jul 9, 2019

Josh Turner is a Wall Street Journal best-selling author as well as Founder and CEO of LinkedSelling. He is a leading expert when it comes to growing your business using LinkedIn and has developed and refined the relationship-focused lead generation system that he now implements for their clients. 

In this episode, Josh will discuss all the latest LinkedIn changes, why groups are a great way to connect to prospects and why you can have a heads up on the competition using LinkedIn ads. You’ll also hear how he is using the site to obtain sales appointments for his clients as well as what to do and even more importantly, what not to do if you are just starting out or need to upgrade your current profile.

Listen in as you’ll discover why LinkedIn is no longer the boring, quick to pitch site that it once was and how they are gearing up to be on par with Facebook, especially when it comes to groups and advertising.  Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Omari Broussard and Trevor Turnbull.

A lot of big brands are using LinkedIn ads and they are just garbage. They don’t understand direct response marketing. When you show up with an ad that’s far more compelling, you can do really well because the competition is not as great.” - Josh Turner

Some Topics We Discussed Include:

  • Cool tools to use in conjunction with LinkedIn
  • How to get highly qualified leads from LinkedIn
  • How to get targeted folks by utilizing local meetups
  • How to grow a following organically
  • Comparing LinkedIn advertising to Facebook
  • How LinkedIn groups work
  • What your profile should look like at a minimum
  • How to do LinkedIn ads effectively
  • How to do cold LinkedIn outreach and follow up
  • Retargeting with LinkedIn 
  • And much, much more!

Contact :

References and Links Mentioned:

 

Jul 4, 2019

Marshall Sylver is a motivational speaker, author, and performance hypnotist who works primarily in Las Vegas, Nevada. He has billed himself as "The World's Fastest Hypnotist".

He is known as the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide.

In this episode, we talk about how Marshall was able to create an amazingly successful life for himself, starting out at a young age. You will be hypnotized by every word as he talks about the important principles of having a millionaire mindset, getting over money blocks and obtaining everything you want. Once you’ve started to get your mindset in order with this episode, check out our other shows with Ken Coleman and Perry Marshall to round it out!

When you know that you are multi-millionaire, even without the evidence of money, then there’s no angst, there’s no doubt, there’s no anxiousness. You know it’s certain.” - Marshall Sylver 

Some Topics We Discussed Include:

  • How to get over your money blocks.
  • Success traits for being a great salesperson.
  • How Marshall was able to get his wife to ask him out on their first date by hypnotizing her at one of his events!
  • What enlightenment means and how to live in it.
  • Tools to reprogram our brains to think like a millionaire.
  • A genius but simple trick he used to help teach his daughter to walk.
  • Best practices on how to sell to your audience and how often.
  • How to hack other people’s successes.
  • The 3 steps to creating anything you want.
  • And much, much more!

Contact :

References and Links Mentioned:

 

Jul 2, 2019

Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.

She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.

In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets.

The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss

Some Topics We Discussed Include:

  • How to get on a podcast
  • What kinds of things you can do to help the podcasters
  • How to get on the radio and national TV
  • Why you want to be very careful when it comes to paid PR
  • How to talk in sound bites
  • How Esther makes the connection between direct response and podcasting
  • What to do if you are just starting out
  • How to get your televised video from a service 
  • New and upcoming things in the podcasting world
  • Current scams and places to avoid in the PR world 
  • And much, much more!

Contact Esther Kiss:

References and Links Mentioned:

 

Jun 27, 2019

Steve has amazing energy, personality, and advice. He’s known for doing insane stuff for people for those who don’t think it’s possible, such as setting up a dinner party in front of Michaelangelo’s David with Boccelli serenading the guests. He doesn’t put up mental barriers and has a different way of thinking.

You are going to be blown away by what the stories of what he has accomplished for others and be inspired that you will be able to accomplish the same.  Everything Steve has done is so impressive. 

As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve is an entrepreneur in the truest sense of the word.  He is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible.

Get ready to join in the enthusiasm as Steve talks about his special way of networking and all the unique occasions that he has helped bring to life.  When you’re done getting networking ideas from Steve, learn even more tips on how to stand out and make a difference by checking out our previous episodes with September Dorhman and John Corcoran

There’s also a great thing out there about karma. If you’re out there and you’re open to those opportunities, those opportunities will come. If you go out there with value, credibility, respect, then you will grow in where you are supposed to grow.” - Steve Sims

Some Topics We Discussed Include:

  • How to network with people the right way
  • One key thing to help you on the road to future success
  • How to find the right people to connect with
  • The proper way to ask questions that will get you what you want
  • Why Steve’s job is not giving the client what they ask for
  • A great response to people’s uncertainty 
  • How one client’s experience continues to amaze him to this day
  • How to best connect with someone using the social audit
  • How to get deep into the minds of your clients
  • And much, much more!

Contact :

References and Links Mentioned:

Jun 25, 2019

Aaron Biblow & Triston Goodwin have discovered a unique way to use YouTube for promotion, called the Video Flywheel. As the name suggests, it’s a circular funnel pattern that keeps the viewers within a loop where they are shown great information, while staying on the YouTube platform, until the very end for the offer. 

This process works for most everything and they have even helped a guy selling over half a million dollars of bricks on YouTube as well as helped another get a job offer within just a few weeks.  

Triston is the tech guy, building it all behind the scenes, while Aaron has a knack for the dynamic ideas with the process. Together they make a great team and have created a system which is now taking advantage of a platform, that has tons of traffic but is also ripe for to draw viewers into your content as the cost per acquisition is still low and the competition is not saturated.  Check out this episode to see what the video flywheel is all about as well as learning tactics to set your own videos apart and be on YouTube’s good side in order to get a better, organic reach.  

Our record for the client who has the most expensive offer is, we are using the flywheel to promote a $10,000 offer straight from Youtube. No upsell, no tripwire, no get on my list...just book a call, pay $10,000.” - Triston Goodwin

YouTube is very competitive, but it’s one of the least saturated places right now, especially for online marketing” - Aaron Biblow

Some Topics We Discussed Include:

  • Strategies that work with both organic and paid traffic
  • Tactics on how to best optimize your videos
  • Why a call to action is not always the best thing
  • How to keep viewers watching longer
  • Best practices on how to up your YouTube score 
  • What to include in each video for continuity purposes
  • How to tie other people’s videos into your own for reach
  • The one key element of any YouTube video
  • And much, much more!

Contact Aaron Biblow & Triston Goodwin:

References and Links Mentioned:

Jun 20, 2019

Ryan Levesque is the CEO of The ASK Method Company, the #1 national best-selling author of Ask, and a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

In this episode, you’ll learn how Ryan made one of the biggest decisions of his life, and how, through a series of ups and downs, he was able to choose his life work for success. Listen to Ryan as he discusses his thought process for deciding on a particular market, and how he was able to pinpoint, what he refers to as his “market size sweet spot”.

Ryan also discusses his latest book Choose, which will help you avoid making the single biggest mistake when starting a business and talks about answering the all-important question: What type of business should you start?

You don’t have to be an expert to be successful, you can be nothing more than a learner teaching other learners.” - Ryan Levesque

Some Topics We Discussed Include:

  • What Ryan’s “Choose” methodology is and how it can assist you in your business pursuits
  • How to decide what business opportunities and niches to look for
  • Ryan’s criteria for making decisions
  • How picking your niche is relevant to stock trading
  • Why you don’t have to be an expert to teach a subject
  • How Ryan uses Google Trends to decide on the potential of a business
  • Which evergreen niche Ryan chose which still pays all his expenses today
  • What to do if you are already in a business that needs more traction
  • And much, much more!

Contact Ryan Levesque:

References and Links Mentioned:

 

 

 

Jun 18, 2019

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs.

On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user.

If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes.

If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling

Some Topics We Discussed Include:

  • Testing and having fun with invention ideas
  • How to capitalize on your squirreling brain as an entrepreneur
  • How to come up with an idea and sell it within days or months
  • How to license your idea and cash out
  • How to invent as a side hustle
  • Finding potential people to buy your idea
  • The specific kind of attorney you want working for you
  • Why being a product developer is the ideal side hustle for entrepreneurs
  • How much you can expect to make from royalty deals
  • And much, more more!

Find Bob Serling here:

References and Links Mentioned:

Jun 13, 2019

Todd Herman describes himself as a science nerd, sports nut, mindset geek, performance junkie, and ass kicker. We refer to him as the world’s greatest salesperson, even winning a contest by that same name. He’s got 22 years of experience in the peak performance space and has seen a lot of things come and go over that time.

He has a knack for coaching people and explains how to be on your best game, whether you are in practice mode or in the real game in front of a crowd and how to get your ideas out of your mind and into the field of play.  Todd also goes into depth on how the most important part of grabbing hold of your alter ego is that you want to emotionally connect with it as well as with whoever is your inspiration for your alter ego.

Todd has also coached thousands of people, including top athletes, performers and entrepreneurs over the years and has helped them, sometimes on short notice, to step up their game, both literally and figuratively. He talks about his new book and offers tips on how to access your alter ego to finally become the person that you want to be.

Todd encourages everyone to regain their sense of playfulness that we all had as kids in order to find the zone and tap into your preferred identity as well as creating and maintaining healthy relationships which lead to an overall and meaningful life.

When you get the flash of creative inspiration, stab it immediately, otherwise you’ll lose it.” - Todd Herman

Some Topics We Discussed Include:

  • How to use the power of alter ego and what it is
  • How to develop your own alter ego
  • One tactic that most people never use, but gets Todd customers for life
  • How to turn your alter ego on and off at will
  • How to get over imposter syndrome
  • What Todd did as a football athlete to create a winning environment for himself
  • Alter egos of famous people he has worked with
  • Why participating in individual sports is even more important than team sports
  • Why building a game plan is one of the key things to create if you are an entrepreneur
  • How a simple pair of glasses can help banish rejection
  • And much, more more!

Contact Todd Herman:

References and Links Mentioned:

Jun 11, 2019

We’re back with another round of our therapy sessions. In this episode, we dive deep into two main things: how we turn our companion into a physical newsletter and how we get the names you see on this show and create a conversation to do advisories and rep deals, among other things.

As always, we’ve been testing out a lot of new strategies and there are some great tidbits on the latest podcasting news and discoveries as well as how to drive traffic to your existing podcast. And if you don’t have a podcast yet? We’ve got that covered for you as well.

In addition, we talk about leveraging your existing network as well as reaching out to people in, what we refer to as a “Dream 100” list, to expand your outreach for a win-win connection. We also talk about sites we use, books we’ve read over and over again, and the multiple connections we’ve made over the years and how we leverage our media properties in a very unique way.

The way we do podcasting is so unique from what everybody else is doing out there, we’re not making all our money off sponsors, we’re making most of our money off affiliate marketing.” - Matt Wolfe

The monetization part is where we are really putting a lot of our time and energy...so that we can go and help other companies who have a podcast monetize to a much greater degree.” - Joe Fier

Some Topics We Discussed Include:

  • Some of the cool things we are doing in our business
  • How we are getting bigger and bigger name guests on the show
  • How The EGP newsletter leverages this for our connections
  • The latest news regarding Google and how that will help your SEO immensely if you do it correctly
  • How we leverage physical mail and why it’s such a big hit
  • Ninja tactics for follow-ups with those we connect with
  • How one link added to their content has allowed us to network with amazing guests
  • The different ways to monetize content which has lead to big gains in affiliate income
  • How we retarget to potential guests for future episodes
  • A super simple way to use your existing FAQ’s for an additional media source
  • And much, much more!

References and Links Mentioned:

Jun 6, 2019

Who would ever guess that a former church pastor is now a leading authority on Facebook advertising? Twenty years ago, Nicholas Kusmich was doing just that and was looking for ways to supplement his income. So he started an online business which leads to internet marketing, creation of an ebook, and then a course.

 

Present day, Nicholas runs intensive classes as well as runs an agency that helps businesses with Facebook consulting. He focuses on how to get someone off Facebook, what lead magnets should be used to get them on a list, and how to retarget them later.  He also explains how Facebook is still the most underpriced, direct response place to advertise among all the other channels.

 

Nicholas has great insights about Facebook advertising where he goes beyond content marketing and dives into how to create a great “godfather” offer, i.e. something so good you can’t refuse. His enthusiasm for advertising is contagious and it’s no wonder he is one of today’s leading Facebook ads strategists.  

 

Most people ignore the cheetahs and the tortoises. Your cheetah is the trick to profits early on and the tortoise is the trick to real profitability.” - Nicholas Kusmich

 

Some Topics We Discussed Include:

 

  • How to run the ads and this episode will teach you where to send all that traffic and you’ll be good to go
  • A resource for uploading podcast data to Facebook
  • How to position an offer to all types of potential buyers
  • How to mirror a campaign when using Facebook ads
  • 4 elements to a great offer
  • How to promote a podcast with Facebook ads
  • What makes a great lead magnet
  • How to make your ad costs back immediately and set yourself up for the future
  • An important distinction of advertising on Facebook vs. other platforms
  • And much, much more

 

Contact Nicholas Kusmich:

 

 

References and Links Mentioned:

Jun 4, 2019

John Assaraf is an accomplished author, internationally known speaker and entrepreneur. After struggling with health issues and run-ins with the law as a youth, his life completely turned around when he met a wise businessman who was to become his mentor.  He asked John one simple question when they met, which changed the course of the rest of John’s life.

Over the years he has grown five multimillion dollar companies that include real estate, software, brain research, and life/business coaching. He’s appeared in movies such as The Secret.  John has a passion for teaching what he discovered about the mind-body connection, and how to harness the power of our brain to accomplish goals.

He’ll also teach you how your brain is blocked from your highest potential by limiting beliefs, and how some things are buried in the subconscious that are holding you back.  John has some exercises you can do to get over them, how to realize when they are coming on and how to set about rewiring your brain concepts. John goes deep with strategies and studies where he has a lot of science backing his insights.

Don’t ask yourself if you are worthy of that goal, ask yourself if that goal is worthy of your life. ” - John Assaraf

Some Topics We Discussed Include:

  • How one question changed the course of John’s life for the better
  • How just one an hour a day of learning can create immense benefits
  • The mind-body connection, and how John was able to heal himself
  • How your brain is similar to a computer
  • Simple ways to change what you say to accomplish goals
  • Common limiting beliefs and how to overcome them
  • John’s use of Awareness, Intention & Action
  • A great way to start your day to help you reach your goals
  • The Importance of cause & effect
  • How our brain uses energy to be more efficient
  • And much, much more

Contact John Assaraf:

References and Links Mentioned:

May 30, 2019

From an early age, Jason has been a born leader. At the age of 23, he declared to his fellow employees that he would be their boss within 5 years. After accomplishing that, he realized he was not meant to be an employee and went on to learn traffic secrets from John Reese, which enabled him to quit his job and create a business that did $3.5 million the following year.

Jason has a knack for teaching others, and it was a natural transition to the creation of Amazing.com where he and his business partner, Matt Clark have taught over 30,000 students how to build a successful Amazon business.

Jason discusses the difference between running your business vs. leading your business, how to effectively get to a point where you can start to outsource simpler jobs to focus on more important tasks, and how to scale up. Jason has been a successful Amazon seller for years and has great insight on how to sell on Amazon today as things are always changing on the ecommerce platform.

You have to be able to run and lead your business - don’t rely on other people, they don’t have your vision.” - Jason Katzenback

Some Topics We Discussed Include:

  • How Jason met his co-founder which led to the creation of Amazing.com.
  • Why it’s important to have complete belief in your own product.
  • How to scale your team up effectively and how to know which people to hire next.
  • The formula he learned from Todd Herman on how to segment your time efficiently.
  • Tips and insights as to what it take to be a successful seller on Amazon right now.
  • How he was able to grab the incredible domain name Amazing.com.
  • The important difference between leading your business vs. running your business.
  • How to document your tasks to make it easier to outsource.
  • How to set up an employee properly to ensure success for both of you.
  • Key qualities of being a good leader.

You can find Jason at:

References and Links Mentioned:

May 28, 2019

Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation.

 

Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend.

 

Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails.  In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates.



“Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel

 

Some Topics We Discussed Include:

 

  • Sending limits when using Gmail
  • Use of Reddit for marketing your product
  • Pros and cons of selling on the Chrome store
  • An easy to use email platform that works directly with GMail
  • How to produce a SaaS with limited customer service involvement
  • Sites to market your SaaS product
  • Best practices when using Gmail for marketing
  • A great resource for photo editing



Contact Ajay here:

 

On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row)

Via Email: Ajay@wordzen.com



References and Links Mentioned:

 

Evernote

May 23, 2019

After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials.

He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects.  In addition to these accolades, Ron is a published author.

Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives.

Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand.

“Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch 

Some Topics We Discussed Include:

  • How working with the general public can lead to amazing opportunities.
  • How to combine two sets of skills to create a marketing strategy.
  • How to channel market vertically
  • How to crowdsource video content to market a product in the beginning
  • The 3 step video creation formula
  • How product stories are similar to a movie trailer or telling a good joke
  • A 3 question technique to pre-qualify consumers
  • Important starting points to consider when introducing your product
  • The difference between brand marketing and direct response marketing
  • Why giving away your product is better than offering a discount

Contact Ron Lynch:

  • Visit’s Ron’s Facebook page for Big Baby Agency. If you send a message to the page, the bot will sent you a free 15 page creative brief, plus you’ll be pre-registered to get his book for free when it comes out.

References and Links Mentioned:

May 21, 2019

After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products.

Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip.

Robo is a super cool, fun guy who’s been around for a long time in this space.  Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business.

Good products are nice, but tacos can really make a difference.” - Robo Hendrickson

Some Topics We Discussed Include:

  • How to prototype and patent your idea
  • Different ways to fund your idea
  • How to create a manifesto to procure your ideal lifestyle
  • Important qualities to look for in when creating partnerships
  • How to research if your product idea is already being produced by someone else
  • The different types of patents
  • What to look for when finding people to design your product
  • Important things to research to determine the potential success of an idea
  • Why sometimes there can be success with a product even if has been mass marketed already
  • How to give back and make a difference

Contact Robo Hendrickson:

References and Links Mentioned:

May 16, 2019

Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos.

In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing.

Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective.

Some Topics We Discussed Include:

  • The best $5 Rob ever spent on Fiverr
  • The heartbreaking reason Rob closed up his first business
  • How Rob sold hot sauce through the mail
  • How ads in back of magazines shaped his internet business
  • The industry that Rob attempted to disrupt
  • How he went from doing press releases to creating videos
  • How to get paid for things you'd get kicked out of school for
  • The type of video he makes now instead of VSLs
  • Why promoting big brands is different than small brands
  • Why you shouldn't need to convince people to buy stuff
  • Attention spans in the 80s vs. today
  • Why smartphones have changed video marketing
  • The biggest mistake most people make with their videos
  • The 3-Step formula for crafting the perfect sales video
  • Social media video structure vs. sales video structure
  • Who and how to infuse humor into every video
  • The off-the-wall product ideas that Rob has lined up
  • The hero style video and what goes into them
  • Plus much more!

Contact Rob Burns:

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May 14, 2019

Ken Coleman is host of The Ken Coleman Show and the top-rated EntreLeadership Podcast, and author of One Question: Life-Changing Answers from Today’s Leading Voices. An acclaimed interviewer and broadcaster, Coleman equips, encourages and entertains listeners through thought-provoking interviews, helping them grow their businesses, pursue their passions, and move toward a fulfilled purpose. You can follow him on Twitter at @KenColeman, on Instagram at @KenColemanShow, and online at kencolemanshow.com or facebook.com/KenColemanShow.

May 9, 2019

Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name.

Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results.

Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer.

“Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer

Some Topics We Discussed Include:

  • A simple tactic to set a domino effect in motion
  • Why you must always aim for the big fish
  • How to quickly double-hit every win
  • The right way to go off brand and increase traffic
  • What you can do to “outsmart” A.I. (your brain isn’t enough!)
  • How Google keeps its rap sheets on businesses
  • Why your high-quality content is landing dead in the water
  • EAT and YMYL - they’re more important than ever
  • The ins and outs of YouTube’s unique SEO structure
  • A method to gain traffic as soon as you buy a new domain
  • How to make sure your website stays optimized
  • One fix that can lift a site all the way to page #1
  • The SEO tools everyone should be using

Contact Stephan Spencer:

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May 7, 2019

After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere.

Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota.

Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett.

“You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey

Some Topics We Discussed Include:

  • How to find or become a badass virtual assistant
  • Why working online is more legit now going to an office
  • What salaries different VAs are making
  • The right way to pitch yourself to businesses
  • A method to safeguard from Scope Creep
  • 3 skills that make for the best virtual assistants
  • The right time to start contracting team members
  • Rules to follow before making a new hire
  • The tasks every business owner needs to hire for
  • Why emotional tasks are the biggest drag on profit
  • A system to instantly increase ROI by hiring a VA
  • An onboarding process to maximize your new VA

Contact Gina Horkey:

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May 2, 2019

As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force.

Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time.

Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights.

“You know, sometimes you produce your best stuff when you're under the gun and you don't have the option to goof off.“ -Doberman Dan

Some Topics We Discussed Include:

  • The psychological benefits of a public alter-ego
  • A system to keep your newsletter consistently awesome
  • Rules for finding the right page count for your letter
  • Why over delivering can kill your subscriptions
  • How to tell when you’re writing at your best
  • The content your most knowledgeable customers want to read
  • A system to keep your ideas in order
  • How to target an audience using your superpower
  • Newsletter tactics to increase your stick rate
  • The simplest, low-cost system to mail a printed newsletter
  • What to do with an email list that isn’t converting
  • A targeted way to use a newsletter to quickly grow a business
  • Why direct mail is an effective way to start a business (now more than ever!)

Contact Doberman Dan:

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Apr 30, 2019

We’re back! And it’s just us this time for another round of our therapy sessions. We’ve been out speaking, talking with other podcasters, diving deep into the industry, and there’s so much exciting stuff happening we wanted to record all the reasons why we’re getting even more bullish on podcasts.

We’ve also been trying out lots of new strategies and it’s about time we showed you the tactics we’ve recently discovered are effective ways to drive traffic to your podcast. Think of it as a little preview of the virtual summit we’re launching later this year. We’re pretty excited to tell you all about that too!

And we wanted to share the best sources out there to keep up with podcasting news, the best place to send your listeners instead of your iTunes page, and the revenue source most podcasters are ignoring. When you’re done, check out the last therapy session we did after getting back from Podfest and our Biggest Lessons Learned Growing A Podcast for more insights about the business of podcasting.

“Let's smash this whole concept that you need to have a crap ton of listeners to actually make money with your podcast.” -Joe Fier

“Podcast listeners are the best possible lead that you could get in your business… they are the most engaged people that you can talk to because they're in your ear for an hour at a time.” -Matt Wolfe

Some Topics We Discussed Include:

  • The podcasting virtual summit we’re planning
  • Why podcasting can be simpler than most people think
  • Our 2-days-a-month podcasting system
  • The recent big changes in the podcast industry
  • Why sponsorships are not a good deal for most podcasters
  • How we’re making sure to never pod-fade
  • Which marketing strategies are working on our show
  • The revenue source most podcasters are totally ignoring
  • Our podcast stats that blow away any video on Facebook
  • How to find the best leads for your business
  • Where to send podcast listeners (psst… it isn't iTunes!)
  • The best sources for the latest podcast news

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Apr 25, 2019

From the age of 16 to 33, Robert Farrington worked at Target while slowly building his blog until he had 1,000,000 readers a month. He had used his side gig in order to pay off his college debt, build an investment portfolio, and now it was letting him become a full-time entrepreneur.

Robert is the founder of The College Investor, a leading personal finance site helping millennials get out of debt and start investing. He is America’s Millennial Money Expert®, and America’s Student Loan Debt Expert. He is on a mission to help people escape student loan debt and start building wealth for the future.

Time to brush off those old blog (or podcast!) ideas as Robert Farrington shows Matt and Joe how to build a massive audience with your content, the 3 primary ways to monetize a website, and ad strategies that cost nothing. After listening, go check out our conversations with Christopher Gimmer and David Sinick for more ways to craft top ranking content.

“Blogging is like compound interest rate... you put this work in and it might not necessarily do anything upfront, but over time you really do have this large nest egg.” -Robert Farrington

Some Topics We Discussed Include:

  • How to turn random thoughts into traffic generating content
  • A schedule to build a blog that compounds traffic
  • The kind of content “success” you want to aim for
  • Methods for refreshing old content (so much easier than starting from scratch!)
  • A PR strategy to skyrocket your SEO
  • The 3 primary ways to monetize a blog
  • SEO factors that are more important than backlinks
  • How to research in order to make top ranking content
  • Best practices for running Reddit Ads
  • Why Facebook will no longer be #1 in 18 months
  • Ad strategies for when your budget is zero
  • Why you should probably invest even if you’re still in debt

Contact Robert Farrington:

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Apr 23, 2019

After shifting careers into marketing, Amber Spears was handwriting copy and barely making ends meet. Then she was offered the company’s struggling affiliate department and 10% on whatever she brought in. Always a saleswoman at heart, she leaped at the chance.

Now Amber runs her own marketing companies, helping clients do over $150 million in business a year with her affiliate methods. She is the co-Founder of East 5th Avenue, Affiliate Accelerator, SPEARS Method, and the Mimosa Mastermind. She is also a highly sought after speaker, trainer, coach, and consultant.

Affiliate marketing might have had a bad rap, but times are changing. Listen in as Matt and Joe talk with Amber about what a great affiliate partnership looks like, the right way to split revenues, and why an affiliate network is a fast, stable way to grow a business. When you’re done, check out our conversations with Stephen Esketzis and Dan Brock for more affiliate marketing strategies.

“These kind of handshake deals are just not the proper way to do business, it's business with a small b, not a capital B.” -Amber Spears

Some Topics We Discussed Include:

  • Rules for picking great affiliate partners
  • How to stop wasting 75% of your time on admin tasks
  • The right way to split revenue with affiliates
  • Why it’s structured deals or no deal
  • Minimum numbers so you’re never swimming upstream
  • How to target traffic that’s actually affiliate traffic
  • What to do as soon as a campaign bombs
  • Recognizing affiliate leaks and plugging them up
  • Getting out of your comfort zone (and getting traffic!)
  • Outreach to get pushy but never be a jerk
  • A simple contest to quickly build an affiliate network
  • Where to find stable revenue for your product
  • Latest trends in effective affiliate marketing

Contact Amber Spears:

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