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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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The Hustle & Flowchart Podcast
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Sep 18, 2018

If Mike Michalowicz could show you the way out of the “hustle” and promised that in the process he could help you end your entrepreneurial poverty, would you step outside your comfort zone long enough to listen?

Naturally, if you haven’t read one of this best selling author’s many entertaining and educational books on how to do just that, you’d ask why you’d listen to Mike in the first place.

By the time he was 35, he’d founded and sold two multi-million dollar businesses, turned angel investor, lost all his profits, and has since launched a third million dollar business, so he’s got the CV to back up his advice.  

Listen in as Mike teaches us all about the queen bee role, the 4 D’s, and how to take a four week vacation from your business. If this episode shook loose some action steps that need tending to, follow up with Tim Francis on hiring the right key players and Paul Lemberg on setting business goals.

"I think people are thinking we’ve got to work harder and harder and that is a fallacy. We need to think smarter and smarter. That’s the goal.”- Mike Michalowicz

Some Topics We Discussed Include:

  • Quit fighting, you both get credit for introducing Mike to each other guys…
  • Who started that signature white suit first? Colonel Sanders, Dr. John Hammond or Michael Gerber?
  • Matt describes Clockwork as the actionable E-Myth
  • That story about Frank the mentor and the rusty lawn chair though
  • What is a brand promise and how does it relate to a QBR (Queen Bee Role)
  • This is not the QBR of the San Diego Padres
  • What is the cram and scramble and why it’s the frenemy of small business owners
  • How to flip the script on ego and guilt, the two killers of business self-sufficiency
  • Not to be confused with the work-ation, for longer stints away from the “office” desk
  • Seriously, if someone sculpted a naked guy and it’s one of the most recognizable pieces in art history, as a business owner, doing this is vital
  • The 4 D’s of business ownership and how to use them to take four week vacations
  • An effective strategy to make the leap into “spending” on your first (or next) employee
  • The subtle difference between deciding and delegating and why you need to master the second as quickly as possible
  • Why supporting an employee’s bad decision is a good practice

Contact Mike Michalowicz:

References and Links Mentioned:

Sep 13, 2018

What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest?  Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice.

Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you.

Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now.

If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen. While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too.   

“If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.”- Brad Costanzo

Some Topics We Discussed Include:

  • Shritless and pantless guys? Is this a strip club or a podcast?
  • Why podcasting shouldn’t be your business model, but how it also can help you build a fantastic business
  • Access versus influence, and why having both in your entrepreneurial toolbelt is required
  • Bodies buried? Are you sure buying is easier than building a business Brad?
  • Using a content framework to clarify your message and build your know, like and trust factor
  • Joe’s quick way to personalize the sales experience for your customer that converts like crazy
  • How using Curt Maly’s Hot 7 technique has gotten Matt over 150,000 reach in 30 days on a $1/day Facebook ad budget
  • We’ll say it once again…#pinkmic
  • This was unanimously voted the best part of the GTD system
  • Is Apple using alien technology to make facial recognition work?
  • How AirPods help you bond better with your dog
  • This is the next best thing to invest your focus in if you ask Joe
  • GoPros, Mission Beach and a tale of two podcasts
  • Proof that brand ads beat the crap out of direct response ads while you’re building a business
  • Outta Sync, is there a new “boy” band in the works?
  • Cool tools and gadgets we use check-in
  • Which of these three guys is looking for a sugar daddy?
  • Find out who’s the poop emoji and who’s the unicorn head in video chats

Contact Brad Costanzo:

References and Links Mentioned:

Sep 11, 2018

Round two with this SaaS creator was in order now that Paul Clifford and his team just released a major time and money saving option to his already highly successful Designrr software. And they call it AI.

Paul made the decision to tap into existing AI frameworks in place with companies like Google and Amazon in order to use the technology to help content marketers recycle content more quickly using transcription. An unexpected benefit were some larger corporations choosing to use the software to create training manuals and first time online course creators jumping onboard to develop their lessons.

Other topics the guys took on include the battle of coffee over tea, how to create a good lead magnet and using Amazon as both a source of traffic and as a tool to create good eBook titles. If you just can’t get enough of Paul and the guys (no, not The Beatles), be sure to check out the Round 1 episode as well as Matt’s post on the many creative ways to use Designrr to grow a list and make more sales.

"It comes down to an old thing called modalitites...People consume content in different ways.”- Paul Clifford

Some Topics We Discussed Include:

  • Paul compares tea time in the UK to this green California pleasure
  • What is content recycling and why it’s more important today than it ever was before
  • Joe’s interesting new twist on the bulletproof coffee recipe, such a “chef”
  • A new EGP book on the horizon using Designrr-Traffic Secrets Revealed Vol 1 anyone?
  • How Matt believes being a book author can collide with being a survivalist
  • Lessons on writing a great title for your next eBook from Paul and Amazon
  • Best and highest uses for the newly unveiled Desginrr AI
  • Purple Shark, Mr. Nice Guy...hmmm, seems like there’s a couple of team member nicknames missing
  • What is a flipbook and why are they preferred to a standard eBook for today’s digital marketers?
  • Why using Designrr will improve your SEO rankings if you choose to use this feature for podcast blog posts
  • Patty sure gets called out a ton on this episode. Maybe it’s a good time to opt-in to see what you get
  • Future features in the works to take the fear out of video once and for all
  • How to turn a free optin email campaign into a tripwire using the power of Designrr plus FOMO
  • Transcript coming soon

Contact Paul Clifford:

References and Links Mentioned:

Sep 4, 2018

What does performing stand up comedy and writing profitable sales copy have in common?  Surprisingly, much more than you might think...And thanks to Kevin Rogers stand up career, to timeshare copywriter, to chief copywriting and course creator evolution, you too can be in the know.

Kevin waved goodbye to high school before getting his diploma. As the “funny” and awkward guy all through school who could always get a laugh, he ditched sacking groceries and detailing cars to go on the road as a comedian. For the next 12 years, he got to work alongside some greats including Chris Rock, Louis CK, and Billy Gardell to name a few. The only problem was, he saw so many who’d been beating the pavement for too long be unsuccessful at making it big who became bitter, and he knew he didn’t want that.

Naturally, Kevin left to find jobs that didn’t require much of a resume because of his lack of education and his extended stint in stand-up. At that time, a good friend decided to take him under his wing and brought him into copywriting for timeshares where Kevin found his natural storytelling ability was put to great use. Soon after, Kevin created his own course and become one of the most prolific connectors of solid copywriters with the business owners who need them.

Speaking of stories, some of the topics on the mic in this episode include how to write a good hook, the three zones of audience awareness, and how to find the best copywriter to fulfill your needs. If you’re looking for more advice on copywriting, check out what Connor Gallagher and Matt have to say on the topic.

“The truth...It can be just as sexy if you’re good at what you do.”- Kevin Rogers

Some Topics We Discussed Include:

  • How to go from stand up comedy to copywriting to creative writing with this one important skill
  • A surprising assessment about comedy writers
  • Use the 4 x 6 copywriting formula to get out of the funk and into the flow of writing copy
  • This, more than the quality of the writing, is what causes the best copy
  • How understanding what a green, yellow and red zone problem are will determine the skill set and tone required for a copywriter pitching a product
  • Not one, but two timeshares Joe? That’s some hella good copywriting skills!
  • A simple and super effective technique to nail writing your own copy if you’re not in the market to hire
  • To write the best copy, sometimes you just have to lay on your back and look under a piano
  • Tips for when and how to hire the best copywriter for your product
  • Whoa, watch out for your earholes! Kevin’s getting loose
  • If a copywriter is excited about your niche, your product and you, there’s always a way to make the budget work
  • Matt’s idea to use hostage negotiation tactics to flip the script on timeshare presenters…
  • The best compliment you can give to the host of a podcast

Contact Kevin Rogers:

References and Links Mentioned:

Aug 30, 2018

When the prospect of spending eight more years in college to become a doctor after earning the undergrad degree at a competitive private college seems like too much, what’s the next logical career choice? Thankfully for John Belcher it was sales.

It wasn’t just any sales career to start for John. He chose to work as a medical equipment sales rep in facial trauma and spinal injury surgical equipment that taught him the importance of being able to express your value clearly. He naturally gravitated to the teaching and training of medical staff on the use of the equipment he sold.

After a few years, John made the leap over to the digital world as a sales consultant for Google’s ad network. While he enjoyed the “techie” aspect of it all, he longed to be able to dive deeper with his clients to help them understand the process of utilizing paid traffic to its fullest.

Figuring out his true path was teaching, John decided it was time to do ad consulting on his own in an environment where he could provide what he considered to be real value to his clients, time. He found Justin and Chaunna Brooke, bought a course on managing traffic from them and knew he was listening to the right people. Not long after becoming a customer, John reached out to become an instructor for them on Google ads. An easy merger into partnership followed soon afterwards and AdSkills was born.   

In today’s episode, listen in as John reveals the seven pitfalls of paid traffic, where you should start when considering running YouTube ads, and the importance of waterfalls in your retargeting campaigns. If this episode helps you make headway in paid traffic, tune in to Billy Gene Shaw’s episode to learn  how he structures his YouTube  ads and Dennis Yu’s episode to understand more about the power of video ads at the top of your sales funnel.

If you just come in every day and put in your efforts, any goal that you set you should be able to smash.”- John Belcher

Some Topics We Discussed Include:

  • How owning your part in the process of running paid ads results in developing realistic expectations
  • Again with the Dan Ryan shout out? Seriously Blue Eyes, where’s your ad?
  • Techie knowhow + great storytelling=The perfect recipe for ad conversion success
  • What is a profitable population density, and why you should consider it
  • Always, always, always utilize the five stages of awareness to uplevel your conversions
  • Should you let your chosen ad network decide how to spend your money?
  • This is the type of audience you should dedicate the bulk of your ad spend on, no matter which ad platform you use
  • How custom intent and super niche B2C offers can still crush it on a $5/day ad spend on YouTube
  • Shocking results of Zero Targeting on YouTube for CPA and conversion rates
  • Why tracking your organic traffic while running a YouTube ad campaign can be an eye opener regarding your campaign effectiveness
  • Help with scripting an effective 30 second video script for your own YouTube ad
  • Why patience, tracking and a starting data set are your best tools before running any ad campaign
  • Follow this process to brand with YouTube ads like Tai Lopez

Contact John Belcher:

References and Links Mentioned:

Aug 28, 2018

Have you ever been a witness to “the moment?” It’s that moment of clarity in life when your state of health or misalignment with your business methods as a solopreneur takes you from broke to brilliant. Tim Francis and his journey are living testimony to the colossal impact of lucid thinking.

Tim’s story began like many other entrepreneurs. He grew his business beyond his ability to get things done and took on an assistant to help him scale. He searched all the greatest places for “inexpensive” virtual help, from India to Russia, and most places in between.  The problem was the time it didn’t save him and the quality control he couldn’t have.

So, one after another, Tim got frustrated with his hired help and ended up taking back over “task” work and the grind went from 70 hour work weeks to 90 or more hours. Soon after entered the loss of clients’ capital in the stock market and real estate crash of 2008, hiring the wrong and extremely expensive “entrepreneurial” mentor, and a seriously painful illness that landed him back in his parents’ home recuperating. This was exactly what he needed to get to his own “moment.”

Listen in to hear more about Tim’s mindset shift from consumer to producer, advice on how to hire the right people at the right time to grow and scale your business, and how to think of your newfound assistant as a revenue stream instead of a business expense. If the takeaways in this episode resonate with your current state of systems or team building, be sure to check out tips from Samantha Riley and Josh Bartlett too.

There’s no leverage here. If there’s no return on my time, energy and money, why would I even bother…?”- Tim Francis

Some Topics We Discussed Include:

  • How to save 50-100 hours as an entrepreneur looking to hire your first or next staff member
  • Are timeshare scooters the new Lamborghini?
  • Speaking of Lambos, what is Matt’s definition of entrepreneurial success?
  • Stop using this as a measure to define your worth as an entrepreneur and mindset shifts about delegation can happen
  • Guess who used to believe personality test tools were like horoscopes?
  • Tips to unpack your brain
  • Is a shift from consumer mindset to producer mindset required to succeed in business
  • How did solo business owners fall victim to consumer mindset in the first place?
  • The three magic steps to 360 Delegation you can start right now
  • Best tips for the DIY entrepreneur who chooses to run the hiring process by himself or herself
  • The hiring process and the importance of psychometric tests
  • Why Kolbe is a highly effective tool for finding the right fit for your next valuable team member
  • These are the only three ways an entrepreneur should allocate their time during work hours to properly leverage, earn, grow and scale their businesses

Contact Tim Francis:

  • Visit Tim’s website for free resources or to book a call
  • Follow Tim on Facebook
  • Watch and learn from Tim on YouTube

References and Links Mentioned:

Aug 21, 2018

One simple question took a 9-year-old boy from wanting to be President of the United States to a completely different path of enlightening millions. Thankfully, David Allen took that question to heart and the Getting Things Done (GTD) method was allowed to be born.

After years of field research on productivity, David scored a position with his own productivity mentor, Dean, by handing over a referral to his newfound teacher. Partnering up to experience Dean’s “personal information management” system first hand gave David all the inspiration he needed to create GTD.

In this episode, special guest host Marx Acosta Rubio joins in to uncover David’s five-step GTD method, advice on discovering your true life’s purpose, definition of productivity, and beliefs about the link between productivity and spiritual discovery. If a productive and focused mind is what you crave, be sure to check out this podcast with Marx Acosta Rubio and this episode with Brad Spencer.

“I haven’t had anybody give me any reason that halfway in between works.”- David Allen

Some Topics We Discussed Include:

  • Is the secret to success best discovered by taking a nap?
  • These are the types of people most attracted to the GTD method
  • David’s definition of productivity is simple-achieving the desired result
  • Once you can get  to the “why” of the goals you believe you want to achieve, surprising shifts to your goals themselves can happen
  • Does productivity actually lead to spiritual enlightenment?
  • Once you accept you are a creator, you can get on with the process of intuitive prioritizing
  • Of the five steps in the GTD method, this is the one new adopters tend to struggle with more often
  • If you’re struggling with adopting GTD, the answer is usually in your list (or lack thereof)
  • David’s suggestion on the best tool to create your GTD lists
  • The question that shifted David’s trajectory from the presidency
  • What exactly is a scuzz factor?
  • Why pigeonholes are meant for birds and not your context lists
  • When your creative process slows, it’s an indication it’s time for more of this
  • The shift from stress minded into options minded
  • Can productivity smell like a leather wallet?

Contact David Allen:

References and Links Mentioned:

 

Aug 16, 2018

What do you do when you discover you’re the newest of seven new chiropractors in a town that only has the capacity to support three comfortably? If you’re Ben Adkins, in just six months you become number one of course!

Ben decided he wanted to pursue a chiropractic career because he had a great one himself who helped him relieve recurring headaches back in 3rd grade. What he didn’t realize when he made this choice was building a practice didn’t automatically mean “they” would come.

With more time on his hands than patients to tend to (or money to market with), Ben focused on learning online marketing strategies to build his local practice.  In the process, magic happened. He built a recurring source of mostly passive income helping other local businesses market themselves and discovered the importance of building his own brand while doing it.

Listen in as the guys get the goods on Ben’s four-day product launch process, three-legged traffic strategy, and two monetization models that convinced Ben to shift from spinal adjustments to online teaching as the highest and best use of his time. If brand-building or local business marketing are areas where you could use an assist, check out this chat with Marshall Wayne and this episode with Christine McDannel.

"What you fail to realize when you’re young and starry-eyed is that once you get out and open your doors is that not everybody’s just gonna rush through the door.”- Ben Adkins

Some Topics We Discussed Include:

  • This is how to find the “magic land” of what you’re meant to do
  • 8 years is a long time to wait to catch up on a bromance Matt
  • Quit trying to be clever and focus on this when deciding to create a product
  • Which comes first, building the brand or direct response ads (chicken, egg)?
  • Find the niche within the niche to lock in long-term clients on retainer
  • Another successful example of going deep not wide, pain points included!
  • The guns blazing vs baby steps approach to problem resolution and what you should choose for your particular client getting business model
  • Turn a live event into an eternal source of revenue
  • 6 days for humankind’s creation...Ben’s got product creation streamlined to 4
  • Advisory Warning-this method should only be attempted by skilled professionals
  • Does length matter? Your avatar’s answer may surprise you!
  • Why being a nerd for “the stuff” is as important as marketing skills
  • An underutilized mostly passive income stream to check out for your niche
  • Are Matt and Joe getting the band back together?
  • A case for using  solo ads as your barometer
  • What does Frankenstein have to do with a successful traffic strategy?

Contact Ben Adkins:

References and Links Mentioned:

Aug 14, 2018

It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a horse’s odds of winning a particular race are calculated, to equal Scott Desgrosseilliers recipe for online business success today.

Scott’s love of building databases from the age of 11, coupled with his analytical approach to data he collected moved him from corporate giants Motorola to Apartments.com and onto Infusionsoft (just for fun because he got bored just managing data online). At his last post, he quickly discovered the need for online marketers to collect reliable data about their marketing efforts in order to make better choices with their budget.

Enter Wicked Reports, the company Scott founded a couple years ago that he calls a marketer’s playbook to grow their business faster. Tune in as and get the scoop on the most common misconceptions business owners have about attribution, common tracking errors companies make about their customers, and Scott’s take on the two most important key metrics every online business should be tracking.

And, if data’s your thing, you’ll definitely want to listen in on Chris Mercer’s Google Analytics episode, plus  Tina Marie’s take on what data is important to small business owners.

"Once you get one thing, you kinda get all of them. Until you get one thing, you don’t get any of it.”- Scott Desgrosseilliers

Some Topics We Discussed Include:

  • Right or left brained, this tool will help you rule, in attribution data anyway
  • The two most important metrics any business owner should track’
  • How to reverse engineer high-value customer acquisition
  • Discover the average time between first click and first purchase and why it matters
  • Why email click-through rate isn’t everything and how even a low one can equal big returns
  • How being a comics nerd can translate into a hella good business model
  • An easy and free way to start tracking your email success
  • How to follow the scale, chill or kill method with paid advertising
  • The common tracking errors most companies make online
  • Is this tool the video game cheat code for online marketers?
  • Why instant gratification is the worst nightmare of online business (even if it seems like a dream come true on the other side of the equation)
  • This common oversight will throw off your cold traffic sales conversion numbers, so don’t make it
  • The importance of sub-goals for your business

Contact Scott Desgrosseilliers:

References and Links Mentioned:

Aug 7, 2018

Entertainment pays, no matter what your niche. And in this day and age, no matter how big or successful you believe you are in your online business unless you’re willing to entertain first, you’ll go the way of the dinosaur (before the Jurassic Park storyline brought them back to life anyway). At least, that’s Billy Gene Shaw’s motto.

From the looks of things, Billy Gene’s onto something. He’s the man that missed out on a college degree by not completing one course to go to Cabo with an ex. He moved on to fail at a mobile oil changing business next. After that came learning the most marketable of all skills at of his next jobs with an agency-marketing of course.

While getting paid to learn how to help businesses grow, Billy Gene saw the real money was in growing an online business, so he jumped in and learned how to market his first online course in quitting smoking and drinking. What he learned there and at his day job helped him to build the online mecca known today by many entrepreneurs as THE GUY of YouTube video ads.  

Tune in as the conversation gets deep, not wide about the three-step process to kill it with online video ad campaigns, running traffic to the right place on YouTube, and three things to include in every video you shoot to build your brand and sell more stuff. Once you’re all set and get Billy Gene’s tips into action, be sure to parallel park Dennis Yu’s Facebook video strategy alongside it to get more bang for your branding buck. And, if you really want to be seen everywhere by your prospect, check into our qualified traffic episode to nail it down the rest of the way.

“That’s what people don’t understand. It doesn’t take a lot of money, and here’s the thing. If you’re making more money than you spend, you’re actually getting paid to build your brand.”- Billy Gene Shaw

Some Topics We Discussed Include:

  • Is there an unwritten rule you need to live in San Diego to be a successful online marketer?
  • How being loud, profane, young and black spurred Billy Gene’s method for client getting success
  • These three steps are all you need to get people buying from you instantly
  • Brand awareness ads + direct response ads = recipe for online success
  • This unconventional ROI made billboard ads worth the risk, and it’s something you can leverage right now too
  • Living proof that when you’re hurting for dough and you do what you know you can succeed
  • When getting out of character works, and why you should consider it
  • How to build your brand for free on YouTube exploiting this lesser known fact
  • Always meet the customer where they’re at and you’ll see more cold conversions
  • Use Billy Gene’s three “E’s” for the highest converting video ad campaigns around
  • While you’re at it, follow these three guidelines when you shoot your videos to create the most valuable content for your audience
  • Why zags and trends should be on your marketing radar
  • Billy’s motto, “If no one’s listening to you, it doesn’t matter what the f@#$ you say!”
  • The difference between a peer mentor and a pay mentor and why you need both

Contact Billy Gene Shaw:

References and Links Mentioned:

Are you about ready to dive in and let paid traffic work for you yet? Check out the how-to here if you’re finally ready to slay it online.

Aug 2, 2018

If you knew Vince Reed back in the day when he owned his real estate brokerage, you likely never would have guessed he‘d make the big leap into online business. By his own admission, he hardly knew how to send an email. After the market crashed in 2008 though, when faced with the decision of flipping burgers or learning Google ads, thankfully he chose the later.

A believer in his own advice, Vince decided to “learn by doing,” sold a bunch of furniture and computers from his recently closed business out of his garage, and dove in feet first. He clicked on an ad to learn how to make money online, and he’s been in the business of helping others build their businesses ever since.

You can find Vince running a full-service digital agency to help others get more traffic, convert more leads and make more money following a strategy that can be optimized and scaled. He’s an avid participant in live events to help train business owners to do the same. And, if you’re really lucky, you may catch him at his own Internet Traffic Live event that he’s hosting for the fifth and final time in 2019 (with previous guest speakers like Roland Frasier, Billy Gene Shaw, and Russell Brunson to name just a few).

Listen in and hear Vince’s three-part process for driving traffic, ad budget optimization tips for Facebook and his two-step YouTube ad strategy that’s possibly even better than a Google paid strategy. And, if this episode resonated with you, check out Matt’s post about driving consistent traffic and Dennis Yu’s $1/day episode to truly hone your paid traffic plan.

"Knowledge is not really power, in my opinion. Knowledge executed is where the power comes in, so you’ve got to go take action and make it happen.”- Vince Reed

Some Topics We Discussed Include:

  • The best place you can spend $0.01 per lead to get cold traffic easily
  • How to know the difference between a buyer and a shopper
  • This is the online advertising platform you should master first
  • How to grow your audience on social platforms without spending more
  • Matt’s bonus tip for affiliate marketers on pixels
  • Why failing with paid ads can help you figure out how to do this better
  • Actually getting results for the “how to run a paid ad” comes down to this one thing
  • First  now your prospect’s way of thinking if you ever want to master retargeting
  • A big takeaway about the difference between search and social paid traffic
  • How insider trading and paid advertising are alike (thankfully with totally different end results)
  • Vince’s two step YouTube ad strategy that rivals the PAG Google strategy
  • This one ingredient will drastically improve your Facebook ad success results
  • What this platform has that edges out other social media channels and makes it choice “real estate” to place an ad on
  • Don’t worry, if you find Vince, he’ll definitely find you again
  • Learn Gary V’s theory on learning combined with Vince’s theory on doing

Contact Vince Reed:

References and Links Mentioned:

Jul 31, 2018

What if doctors today have it all wrong when it comes to healing? A chance meeting with Pete Egoscue and a hook-up with Tony Robbins in the early nineties were the only two cues Brian Bradley needed to join the new healing movement right alongside them.

After completing his degree in physical science and a focus in nutrition, Brian became the head ambassador to the low-intensity body movement system coined the Egoscue Method with Pete. Over the past 26 years, he’s trained professional athletes in the NFL, MLF and PGA and countless others to help overcome their pain and perform at their peak.

As a pioneer in the functional movement, Brian has taken Pete’s unique method to The Patch, an exercise facility aimed at balancing the human body to give it the best chance to function most effectively. If you’re stuck in your chair building your empire, tune in for Brian’s easy five-minute workout to get you prepared for your “sitting as a sport” day.

If Brian got you up and out of your chair in this episode, listen in on Marx Acusto-Rubio’s episode when the guys first got introduced to the concept.  Also, while you’re contemplating mindset, this post Joe wrote about motivation is worth a quick look too.

“It’s my job to get people out of their head and into their heart about what they should trust about the human body.”- Brian Bradley

Some Topics We Discussed Include:

  • How a baby and a bin of rice caused the creation of the Egoscue Method
  • What to do when you get sick and tired of feeling sick and tired and you can’t buy your way out of it
  • How to think of sitting as a sport instead of the new smoking
  • A simple fix for billions should be this to be effective
  • Don’t just sit there and listen, stand up and join in (unless you’re driving)
  • Shift from a hope of getting well into an event of getting well if you ever want to get past your pain
  • Once you see injury as this, you’ll start the healing process
  • Why barefoot is better than crossfit
  • How to keep yourself off the pills and in the chair effectively making hella gains in your business
  • Some words of advice for Tiger Woods (you can definitely use on the course as well)
  • Experience how your mind changes your emotion, buy using your body as the catalyst to do it first hand
  • Do this to sleep through the night if you’re a chronic snorer
  • Be able to ride the lower waves in your business until the big ones come in again by taking care of this

Contact Brian Bradley:

References and Links Mentioned:

Jul 24, 2018

Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it).

Flashback to the mid-eighties when Mike first learned how to write code after high school. He quickly turned a small bit of state-specific code into something he could modify for multiple states and sold the rights for a tidy profit. That was his first taste of turning a profit with software, one he would enjoy again soon enough following in the footsteps of John Reese.

Take your time with this episode and you’ll learn about what it takes to turn out great conversions with your webinars, why a launch model isn’t the best business model and the four quadrant approach to deciding which SaaS you should dive into developing. If you like what Mike has to say, you may find they pair well with some helpful tips from Mike Matuz’s episode and  Joe’s take on creating the perfect webinar flow.

I always tell people, you don’t market in a debate format.”- Mike Filsaime

Some Topics We Discussed Include:

  • The fine art of influence and why it matters
  • Hands down the most important skill to sell something online
  • How to leverage a support desk and tools you use to create a new SaaS product
  • Matt’s warning about the consequences of good copy without this
  • How to never tell your affiliates about your payment program and still get them to sell for you like gangbusters
  • These 5 KPIs are what make a webinar the most successful
  • Did somebody say Snoop Dog was in the house?
  • The baffling reality of what a pre-order really gets your client yet how much more it delivers during your “grand opening”
  • The highest and best use of a launch
  • If you’re still offering webinar replays, reconsider doing this instead
  • How to spot the Coca-Cola and deliver the Pepsi online
  • Should you pay for affiliate partners or pay for traffic to sell your product?
  • What Mike believes you should always pair with an info product to earn more money online
  • GDPR makes the Butterfly Site a tool Mike had to retire for now…But maybe not for good
  • Mike shatters Matt’s myth’s about developing a SaaS
  • This four-part video sales funnel that still slays it today
  • If you consider building an app that piggybacks, consider this first

Contact Mike Filsaime:

References and Links Mentioned:

Jul 19, 2018

What’s actually important when it comes to the Dennis Yu’s pedigree is not what most people would say is important. Dennis says the best measure of his authority is the thousands of successful students and clients who are “killing it” in online business following the Facebook ads strategy he developed.

From national spelling bee competitor to high school dropout, Dennis decided early on he was going to be a successful entrepreneur. He’s done quite a good job of making friends and influencing people in the process, considering one of the clients whose Facebook strategies his team manages is the Golden State Warriors.

In today’s podcast, Joe and Matt dig into the three step Facebook funnel that delivers “magical” results following a simple, proven process. If you’ve ever felt the overwhelm of figuring out how to drive new traffic through the know, like and trust phases of growing a business, this is the episode for you.  If you want more insight into social ad strategies check out this LinkedIn episode with Trevor Turnbull and this Pinterest chat with Stefan Ciancio.

The best things in life are free, but the second best things in life are really expensive.”- Dennis Yu

Some Topics We Discussed Include:

  • What do chocolate cake and running a successful paid Facebook strategy have in common?
  • This is where the real power in your business lives
  • Why the opinions of your target audience’s friends matter
  • How love enters the online marketing strategy equation
  • The most powerful building block to creating a Black Friday sized line to your business offer
  • Who should ultimately be in charge of working on your personal brand
  • What is peacocking?
  • Use this simple and cheap system to skyrocket your online “cred”
  • The magic number of touches required to reach your conversion goal
  • 3 steps x 1 minute each = a jackpot Facebook video funnel strategy
  • How being like Harry Potter translates to success in business
  • Red light, green light, and gorging to sell tickets
  • How to leverage rational ignorance and why it matters
  • Dennis’ answer to the question about his mom’s ROI from Gary V
  • Brand value and tomato trees...Interesting
  • How to be considered an authority and be featured in large national publications
  • The best technique to make friends and appear in many more places outside your own blog ecosphere
  • Five ways to make your Facebook ads more appealing to your viewers
  • Did we just witness a tech specs bait and switch to social etiquite?
  • Don’t be the two-headed dragon
  • How a sci-fi writer is like an entrepreneurial Nostradamus

Contact Dennis Yu:

References and Links Mentioned:

Jul 17, 2018

Want to know how to look like you’re everywhere online when someone is searching for what you’ve got to offer? Today you get to take a peek at the exact system we use to make money with our set it and almost forget it paid and organic traffic (as a byproduct) strategy.

Tired of the confusion about where to find quality leads for your products? Ever wondered how much and where to spend your ad dollars?  Do you cringe when trying to sort out Google’s algorithm that will allow you to rank as a trusted resource people want to throw their money at? Our proprietary system makes it easy and totally doable.

Tune in to get the goods on how we built our own brand so we’re always top of mind to folks who’re in the business of online marketing...And that’s after only reading one piece of our content too. Not a bad way to build authority, is it?

For your added listening pleasure, tune in to this podcast with Chris Mercer to get a leg up on using Google Analytics. Also, read up on Matt’s content marketing tips in this post for more actionable advice on finding and driving quality traffic to your product solution.

It’s our job on these podcasts to show you that there’s a completely different way of working and living that this whole system...of going to a day job or if you’re an entrepreneur to do all this work and hustle, hustle, hustle, grind, grind, grind...There’s a better way.”- Joe Fier

Some Topics We Discussed Include:

  • How to blow yourself up and make yourself famous (looking anyway)
  • It’s all about leverage
  • Oooooh, role-playing
  • Who’s the leader of this duo anyway?
  • How content earns you the keys to the kingdom of never-ending customers
  • This is how you stand out from the crowd in a competitive space on a tiny ad budget
  • Check in this often on your KPIs to know if your ad strategy is working
  • Why a negative becomes a positive in Google ads
  • Do you pitch marriage on a first date? If not, you’ll do great with this two touch strategy
  • How to tinker and tweak for 2 hours on the front end to run a successful ad for 2 years
  • What exactly is “Joe mode?”
  • Deep pockets or deep strategy? Pick whichever works best for your business.
  • The fine art of being everywhere (to the people who read your article)
  • Matt’s all about that KPI, ‘bout that KPI, no treble (or trouble) if you know your customer’s average annual value

Contact Matt & Joe:

References and Links Mentioned:

Jul 10, 2018

What do you want to be when you grow up the son of a tax attorney who invests business capital with entrepreneurs? This cast of characters that freely pursued their passions, unchained from an office desk was exactly the group Roland Frasier decided to emulate.  

Interestingly enough, Roland’s entrepreneurial path developed into a highly strategic buying, selling and scaling business. He started in real estate, moved on to accounting school and got his law degree all while building his assets. Turning down the opportunity to continue his law degree with a specialization in securities was one of the most prolific decisions he made in pursuit of his non-desk jockey childhood aspiration.

Need proof? Roland is a co-founder or principal of three of Inc. Magazine's current fastest growing companies and he’s responsible for creating, scaling or selling 24 different 7 to 9 figure businesses with adjusted sales ranging from $3 million to $337 million. 

While this episode will definitely result in a “Round 2” follow-up it’s so packed full, listen in as Joe and Matt learn about the growth idea scorecard system Roland and his partners at Digital Marketer use every day to determine the best business opportunities to pursue. If business systems are all the rage for you right now, be sure to check out this podcast episode with Matt and Joe and this one with AJ Roberts.

You give and help people out without any expectation of anything in return and it just always comes back 100 fold.”- Roland Frasier

Some Topics We Discussed Include:

  • How do you sell a mastermind, and when would you do it?
  • This is the best marketing medium to use to sell to your audience and rabid fans
  • How $20/day can net you $50,000 in four days
  • Use these five principles to decide if a business opportunity might benefit you
  • Build, buy or cobble?
  • Evergreen your earnings in any niche if you focus on this
  • What exactly is ICE analysis?
  • A case study in leverage, grow, scale and exit
  • How to “give it away,” make more, reduce churn and get referrals in the process
  • Use this system to learn how to pivot like the pros with your business model
  • The best way to connect with people with who you’d like to pursue a business partnership
  • This one move with your product offerings can get banks begging to give you more money
  • Use this higher ROI and frictionless strategy to fill seats  with buyers at your next live event

Contact Roland Frasier:

References and Links Mentioned:

Act on these and more advanced level strategies to bloom your earnings and diversify your revenue streams. Learn how we can help you do it.

Jul 5, 2018

This three-time New York Times best-selling author didn’t take the traditional route to the top of the stock market. In fact, Phil Town actually started his humble career as a portfolio manager and value-investing master as a Grand Canyon tour guide looking to escape the cold autumn nights inside his teepee in Flagstaff.

Phil definitely became a force to be reconned with, and fast. In five years flat, following four simple rules, he turned $1,000 into a cool $1.5 million.

From intern to author, and on to speaker, Phil spent the last decade teaching others the exact principles he uses so they can build their own wealth. While his first speaking gig may have landed his wife in jail, Phil, his wife and his team have come a long way since, teaching over 15,000 students at live events every year.

Listen in as Joe and Matt learn how to move past the “head trash” many people face when they start the process of investing in the market. And, if this episode got you jazzed and ready to tackle the market, be sure to check out this day-trading episode with Jason Rotman, and Joe’s post about automated investing to build savings and wealth.

I’m only a little bit rich, but I’m comfortable, and I get to play polo a lot, you know?” - Phil Town

Some Topics We Discussed Include:

  • Gimmie 4 steps gimmie 4 steps misters…
  • Why modern portfolio theory is really just a crap shoot
  • Volatility and fear...It’s everywhere you want to be for growing wealth
  • Devote one-tenth of your time to doing this and skyrocket your money at fiber-optic speed
  • Scouting, haggling, managing...Oh my! Why this wealth building vehicle may turn you off
  • Start the process of building your wealth by answering this one simple question
  • A big clue that you’re “onto” a company with a competitive advantage
  • Why “what you find good in the world” matters to building your portfolio
  • How does Joe really feel about kale?
  • Where is this amusement park of food again? And, do they have roller coasters?
  • What  the “C” in CEO should really mean and why it matters
  • Phil’s take on who should come first in the employment line
  • Mercenary or martyr...Harvard U, are you listening?
  • TGFG, and why it should be your new mantra before investing with any company
  • Follow this style of investing and you can take your cues from Discovery Channel wildlife documentaries
  • Do this, against “modern portfolio theory” advice and win
  • What Matt really wants to “not know”
  • “This is stupid and I don’t want to do it,” translates to this one thing
  • The simplest way  to make the world your “oyster”
  • How investing can contribute to your spiritual enlightenment
  • Panama Red, Mexico Green...Maybe being a Grand Canyon tour guide did come with a little bonus education

Contact Phil Town:

References and Links Mentioned:

Jul 3, 2018

How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS.

Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list.

Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend.

"We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max

Some Topics We Discussed Include:

  • Almost every definition of success as a writer is BS
  • Books on the New York Times bestseller list mean they’ve sold the most copies, more BS
  • Plus, discover the biggest pile of BS yet when it comes to the book you produce
  • What Matt needs to throw in his burn pile
  • What the true purpose of writing your book should be
  • Who's to blame for the lackluster connotation of being an Amazon best selling author?
  • How to segment like a superstar so your book lands in the hands that  earn you true wealth
  • Joe’s a-ha about fortune over fame
  • Is Matt secretly pining to be the next Willie Shakespeare?
  • The highest and best use of a book for your business
  • Even better, the highest and best use of your time period
  • How to shift from middle-class thinking to  break out of your “busy” yet unproductive rut
  • The key to consciously choosing what you do every day
  • Tucker’s two cents about how to be famous...Something you may not want to emulate
  • An easy solution to the “honey do” lists at home
  • How to fight with your spouse and end up with a happier life
  • Three qualities Tucker looks for in his clients before signing a deal

Contact Tucker Max:

References and Links Mentioned:

 

Jun 26, 2018

What does an engineer, a thriving done for you, “get you featured on a  podcast service,” and performing on the largest virtual stage all have in common?  These are just some of the topics Tom Schwab answers today on the podcast.

Tom jumps head first into the plethora of benefits any online business owner can enjoy by being featured on podcasts. Find out the very model Tom and his crew of 18 at The Interview Valet use to help blossoming online business owners escape the trap of being obscure.

All of Tom’s experts tips on how to raise your awareness in the eyes of your intended audience through podcast appearances are in here. In truth, the action steps you need to take may be much easier than you think.

If you want to spread your virtual wings and “be discovered” for what you’ve got to offer, this is by far one of the easiest ways to do it. And, if Tom’s advice resonated with you, be sure to check out podcast strategy from Jonathan Rivera and Matt’s advice on connecting to anyone through a podcast.

"Content is king, but contact is God.”  - Tom Schwab

Some Topics We Discussed Include:

  • How “wasted time” turned an engineer into a budding entrepreneur
  • What you get when you help people switch their focus to doing the stuff they love and stop them from doing the things they loathe
  • Matt & Joe go super sleuth to determine if their podcasts guests are good fits
  • Tom tells us if you’re going to lie to tell him this…
  • If you think you’re going to do this to reach your clients and Apple can’t even do it, think again!
  • The simplest way to have people gladly give you money for your products and services
  • What “whales” don’t do...Additionally, where “big fish” don’t swim
  • Why you should always allow people to speak directly to “The Wizard” (aka-you)
  • If you’re sitting next to Matt and Joe in a restaurant, remember, voices carry
  • This is the best ROI of your time for any entrepreneur
  • What is the Dorie Clark strategy and why should you care about it?
  • Is there a new book titled, Serve, Serve, Ask! in Tom’s future?
  • What to do before reaching out to influencers to become a guest on their podcasts
  • Never do this as a guest on a podcast because the host will definitely do it for you if you nail the “before you reach out” tasks...
  • These three ingredients are the perfect recipe for follow-up as a podcast guest

Contact Tom Schwab:

References and Links Mentioned:

Jun 21, 2018

If you’ve ever wondered if it was time to just get out there on a new path with a business model to see if it’s Grammy worthy or a straight to the rental rack kind of gig, Mike Matuz is the guy to enlighten you.

Mike’s sole mission is to help anyone with a great business idea to succeed. He lends his 5 years of experience going from a new gym owner carrying debt to being fully self-funded as a prime example of what tuning in to business disruption can do for anyone who’s ready to get into action.  

Now Mike’s journey is to coach and mentor others who want to reinvent themselves as they bring new solutions to antiquated markets and test the waters before they jump with both feet into the entrepreneurial pool.

Today you’ll hear plenty of passion from these three guys as they discuss curation over creation, why being a consumer can make you a great producer, and how to spot a business disruption from a mile away.  If Mike’s wisdom gets you thinking outside the box, be sure to check out our recent episodes with Josh Bartlett and Aaron Fletcher to keep you moving towards your own corner of the “be your own boss” universe.

 

It’s human evolution. You’re not meant to spend 80 hours a week under fluorescent lights in a cubicle...Money gives you options.”  - Mike Matuz

 

Some Topics We Discussed Include:

  • What kind of bromance brews in the water at an  Aaron Fletcher mastermind?
  • How ADD is an asset for an entrepreneur
  • When is the best time to fail forward?
  • Four steps to help you determine  if you want in on a business venture
  • Do we smell a SAAS in Evergreen Profits future?
  • Where’s the arbitrage and why you should care…
  • Why geographic  locations are tuned into the  entrepreneurial effect
  • Self-liquidating degree? Hmmmm…
  • Everything intersects at these two “M’s”
  • Why business disruption is about curating not creating
  • Details you should be granular about
  • This is the monumental hurdle to a disruption taking hold
  • The most antiquated business model in the history of the world,  according to Matt and Joe
  • How to make a great player into an MVP
  • Is the funnel the thing?
  • Spin it to win it...It’s not all about the rich getting richer for business models anymore
  • One of the two things you must simplify to cause business disruption

Contact Mike Matuz:

References and Links Mentioned:

Jun 19, 2018

What is it about being a rambler that can make you an incredible success in life? While it may have taken Rob Nunnery 10 years and two pain-filled “breakdowns” to figure it out, he most certainly has an answer.  And, it may not be one that you expect from this former technology driven junkie.

 

In today’s episode, Rob explains how shutting off his money faucet at the beginning of 2017 was the proudest moment of his life. He also explains how the keys he found to freedom, peace and a happy life are all wrapped up into one word that to many of us seems like a long-lost art-presence.

 

Listen in as we discover more about mindset, work-life balance, making aligned decisions, technology detox baby steps, and how to feel human again. If you enjoy listening to Rob’s version of how to get more present and pursuing your true passions, you’ll probably feel pretty aligned listening in on our recent episodes with Ori Bengal and Marx Acosta-Rubio.

“After 10 years, the pain was finally greater than the comfort I had in the 9 to 5 job... I feel like until people get to that point, they won’t ever make that jump.” - Rob Nunnery

Some Topics We Discussed Include:

  • How Rob got Matt to feel fear and excitement all at once
  • Is getting your daily fix of tech as addictive as a drug?
  • When you know it’s time to make the leap to something else in business
  • Matt’s sign from the Universe that it’s time for another tech timeout
  • Why frameworks have no business in the business of mindset discussions
  • What office addiction did Joe quit cold turkey?
  • How an impulsive plan trip  + a supportive spouse = life breakthrough #1
  • How that same plan trip + too much screen time = life breakthrough #2
  • Guess who rocked his phone to sleep on his chest like a baby every night? (Trick question alert!)
  • This one magic writing exercise helps you discover what matters to you most
  • Why it’s okay not to have all the answers when you make a leap
  • How “alone in the woods” can be the best medicine
  • What 15 different jobs in 15 different cities will teach you about your DNA
  • Once you’ve done this, it’s hard not to judge others at a restaurant
  • Things, stuff and the pursuit of happiness
  • Doing this one thing when you first wake up can be just the digital detox baby step you need
  • Nothing beats pen and paper for finding your own answers

Contact Rob Nunnery:

References and Links Mentioned:

Jun 12, 2018

From millionaire to decamillionaire to broke and back again in a whole new way and faster than ever - those are some of the credentials that may get you interested in listening to what our guest Marx Acosta-Rubio has to say.

Today’s podcast was filled to the max by Marx. We’re not exaggerating when we say we could have gone on for at least twice as long in just this episode. Who doesn’t appreciate a story of a fall from grace to a stunning Phoenix-like rebirth?  

With so much actionable mindset advice based on his own experience, it’s no wonder he’s got a bevy of GTD-ers lining up to take his 90-day challenge. As we listened to his business savvy around setting priorities, following the 80/20 principle and thriving in business, when Marx offered, we jumped at the chance to enroll in the challenge ourselves.

We’re so busy these days getting out of our own way, we can’t imagine what’s next. This is a buckle down kind of episode. You may want to mark this one off in your schedule so you have enough time to take notes and develop a plan of action with all the takeaways hiding inside.

If you like some of what Marx has to say, be sure to check out these past episodes with James Schramko and Christy Whitman that really hit home about gaining clarity, taking aligned action and abundance.

You’re only one, two or three moves away from greatness or disaster.” - Marx Acosta-Rubio

The reason I can have 14 clients and multiple companies...and still look like I’m doing nothing is because I know everything I’m not doing when I choose to do something...” - Marx Acosta-Rubio

Some Topics We Discussed Include:

  • How to get a Ph.D. in life
  • Blue Eyes Ryan is a lurker. Who’d of guessed it?
  • Ways to lose at life that begin with “b” and rhyme with “aim”
  • How to go from being a name dropper to not even a cricket whisperer in 3 decisions
  • Why you’ll never unhook the chains of self-sabotage unless you make this a regular practice
  • Four un-delegatable tasks every entrepreneur who seeks success must acknowledge
  • Two situations when your wife can call you a dumb-a@# and you’re happy about it (The name is D-u-m-a-s-s)!
  • Anybody know what a GTD is?
  • Riddle us this...What is it about your habits that’s holding you back?
  • Is V2GP2 a new Star Wars character?
  • The clearest path to twice the happiness and wealth in half the time
  • Your secret weapon to make roadblocks negligible
  • The true answer to the rarest commodity on the planet
  • How to make a horse, water, and a 90-day challenge work in harmony
  • Here’s why you’ve been doing the 80/20 principle all wrong
  • Serving up, brain dump for one...Be sure to do this when two or more join forces
  • You’ve got the what to do, now what about the how? Surrender or subconscious?
  • Are you a kitty cat or the relentless guy trying to buy that “hot chick” drinks when it comes to setting business goals?  
  • Matt gets his mind blown by the fluidity of a “context”
  • The trick to taking action from all those books you read
  • What is useless without emotion behind it?
  • How “organic” and “natural” are keys to a better prioritization
  • It’s not about ignoring the weeds but shifting how you let the presence of weeds affect you
  • Why a “purposeful” morning self-care ritual may actually hamper your creativity and intuition
  • What in the world is egoscue?
  • Why you shouldn’t follow 80/20 all the time (Did you stop listening? We’ll tell you at the 80% done mark).
  • What a Samurai and a successful entrepreneur have in common
  • Three is the magic number
  • How going fractal hits you in the wallet
  • Avoid the, “You’re broken. It’s not your fault. Let me help you fix it.” book at all costs
  • On becoming the protagonist in your own life story
  • How following the GTD system can finally get clarity on your North Star

Contact Marx Acosta-Rubio:

References and Links Mentioned:

Jun 7, 2018

Want to really understand how to win friends and influence people? Samantha Riley is just the woman to teach you how. How to stand out, how to scale, how to grow, how to sparkle, she teaches it all. Best of all, it comes down to systems.

Samantha is a best-selling author, world-renowned speaker and high-level coach and consultant to industry thought leaders, coaches, and business owners around the globe. Her nine-point process is the method that helps her clients plug the leaks in their business, stand out from the noise to attract their ideal clients and gain maximum recognition as an expert in their niche.   

On today’s show, Samantha took the time to “school” us “systems guys” in how to really make an impact. It’s an easy listen when the person teaching us has made millions both in the brick and mortar marketplace in her 20s and recreated the same success in a completely new line of business online less than a decade ago.

Listen in as we dive deeper into Samantha’s secrets for continued success. And, if you like what Samantha has to offer, be sure to check out these past episodes with AJ Roberts and Gonzalo Paternoster.

We create our lives. It doesn’t happen to us.” -Samantha Riley

Some Topics We Discussed Include:

  • What does McDonaldize your business mean?
  • How to shift from misery to gratitude when faced with divorce
  • Matt’s definition of the “best” content strategy
  • The common thread between Shakespeare and defining a niche (hint...play within a play)
  • What’s so sexy about a calendar?
  • The importance of setting boundaries at work to sustain your flow
  • The further importance of understanding how to define your flow
  • What takes first place when prioritizing your weekly calendar?
  • Joe’s definition of what rocket science “isn’t”
  • Is Matt secretly crushing on Meg Ryan?
  • The amazing 9-point system to expand your brand and uplevel your business
  • How your unique struggles can make you millions
  • A process to define your process so you can attract the right tribe to share it with
  • Where frameworks are king freedom follows
  • If you share yours, we’ll share ours (secret sauce that is)

Contact Samantha Riley:

References and Links Mentioned:

 

May 31, 2018

On today’s episode, Steve Gordon gets real about how business owners can not only systemize networking but more importantly, how to “nail” the follow-up. Who in business hasn’t fallen down on that piece?

Steve is a master of clarity and systemization, and that’s what he and his team help business owners achieve surrounding their messaging, processes, assets and goals. His goal is to help “old school” marketers, especially ones selling services, make the transitions into “new school” scalability.

If he hadn’t been there himself wondering where his next check would come from while he was trying to grow his own business, he would not have such a successful system to share today. Between his two books, The Unstoppable CEO podcast, and his willingness to divulge some expert networking secrets, there’s plenty of actionable advice for any CEO looking to take the leap forward.

Get some more “powder” for your networking keg from this previous podcast with John Corcoran, and realize the power networking affords from this episode featuring Joe and Matt you’ll be unstoppable in no time yourself.

“The most important thing is to be intentional.” -Steve Gordan

Some Topics We Discussed Include:

  • What do roller coasters and service-based business owners have in common?
  • How to bring new school systems to old-school marketing tactics
  • The texts vs. “dead stacks” philosophy of business
  • What’s behind the curtain of a simple podcast roundup?
  • How Hawaiian cookies can get you free advertising
  • Your best networking time investment for the business growth dollar
  • What do podcasts, shampoo, and a 70s retro tv ad have in common?
  • Can referral income be as predictable as an algorithm?
  • How to pick the best wallflower at live networking events
  • What can speed dating do for your business?
  • The truth about what your biggest business asset really is
  • Matt goes “old-school” junior high (though his buddy) to get the best business pick-up lines
  • How to systemize the process of process development
  • The best exercise to get clarity on a process and how to move it over the finish line

Contact Steve Gordon:

References and Links Mentioned:

 

 

 

 

 

 

 

 

May 29, 2018

Today Joe and Matt decided to do a special duet for you. They do this when they have a short time block in between recording all their podcasts for the month on their dedicated production day.

What would you expect these two to talk about except their recent experience? They share great big nuggets of wisdom they’ve discovered since shifting their entire business model at the beginning of 2018. That’s when they stopped selling and started giving, and they’re not kidding when they say that. Basically, their current business model involves giving away their “secret sauce” about marketing. And yes, they still do make money.

Want to know how that’s been working out for them? Just listen in to hear what’s literally been one of the best business decisions they’ve made in a very long time. Think FOMO (fear of missing out) meets, “You can’t hire us, we’re not for sale,” and what anybody totally enraptured by their methods would want to automatically do.

Dive deeper into some of the relevant topics Joe and Matt discussed in this episode including the Evergreen Profits business model transition and how to make money without selling.

Since both Joe and Matt had some great advice, today you get two quotes.

“You’re sitting on way more value than you think you are, and I think the majority of people hold it way to tight” - Joe Fier

“...The more we share for free, the more we just completely are an open book and are completely transparent about our strategies, the more people are fricking waving money at us going, I want to pay you. How do I pay you more money?” - Matt Wolfe

Some Topics We Discussed Include:

  • Knock knock. Who’s there? Interrupting Joe.
  • Solo, duet? It’s all just semantics, right?
  • How Matt and Joe are like the Red Hot Chili Peppers (who also hail from California)
  • What Joe says is old school marketing and why these two are no longer marketing OG’s
  • The surest way to get noticed in business
  • Followed by the surest way to get lost in the crowd in business
  • Joe reveals how to know you’re doing something wrong in business
  • The problem with linear thinking
  • How to land a coveted spot on the speaker roster at The Hustle and Flowchart Podcast
  • What exactly is their “be everywhere” strategy and how does it work?
  • Does anybody know what’s in that secret sauce?
  • The best question someone interested in the Evergreen Profits business model should ask

Contact Joe and Matt:

References and Links Mentioned:

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