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The Hustle & Flowchart Podcast

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.
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The Hustle & Flowchart Podcast
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May 23, 2019

After working for a Seattle grocery store chain for several years where he would see an interesting cast of characters including famous movie actors and celebrities, Ron Lynch parlayed his knowledge from producing cooking demonstrations in the market to producing a host of extremely successful infomercials.

He also has a long career working in the movie industry and has not only appeared in film but has had a hand in screenwriting scripts for a variety of movie projects.  In addition to these accolades, Ron is a published author.

Ron has an eclectic way of creating ideas and from him, you can learn a variety of promotional strategies and the importance of crowdsourcing content as well as using vertical creatives.

Ron is constantly creating, coming up with new ideas, often getting inspired from places that are not so common such as watching stand up comedians and illusionists. He discusses the importance of giving your product away and really thinking about the consumer’s view when building a brand.

“Always make the story about the viewer and make it interesting about them. If you can create curiosity up front, you have a much higher probability of engagement”- Ron Lynch 

Some Topics We Discussed Include:

  • How working with the general public can lead to amazing opportunities.
  • How to combine two sets of skills to create a marketing strategy.
  • How to channel market vertically
  • How to crowdsource video content to market a product in the beginning
  • The 3 step video creation formula
  • How product stories are similar to a movie trailer or telling a good joke
  • A 3 question technique to pre-qualify consumers
  • Important starting points to consider when introducing your product
  • The difference between brand marketing and direct response marketing
  • Why giving away your product is better than offering a discount

Contact Ron Lynch:

  • Visit’s Ron’s Facebook page for Big Baby Agency. If you send a message to the page, the bot will sent you a free 15 page creative brief, plus you’ll be pre-registered to get his book for free when it comes out.

References and Links Mentioned:

May 21, 2019

After an 11 year stint as a professional rodeo rider in Texas, Rob, a.k.a. “Robo” Hendrickson, followed his creative talents into the world of advertising. Over the years, he used his know how to partner up with other like minded people, in a variety of companies. Robo is amazing at bringing products to market, agencies, advertising and making some badass products.

Robo has a strong background in knowing how to patent things, what the different types of patents mean and how much it costs to fight if someone is infringing on your patent. From him, you can learn from start to finish, how to bring a product idea to life by either raising money yourself, or through crowdfunding, as well as everything in between, including a lot of important steps that most people skip.

Robo is a super cool, fun guy who’s been around for a long time in this space.  Not only has he built a great lifestyle, but he also gives back in a big way through his work. Get insight into how he had a defining moment at one point, and what he did to make a major turning point in his life and his career to design his ideal life and business.

Good products are nice, but tacos can really make a difference.” - Robo Hendrickson

Some Topics We Discussed Include:

  • How to prototype and patent your idea
  • Different ways to fund your idea
  • How to create a manifesto to procure your ideal lifestyle
  • Important qualities to look for in when creating partnerships
  • How to research if your product idea is already being produced by someone else
  • The different types of patents
  • What to look for when finding people to design your product
  • Important things to research to determine the potential success of an idea
  • Why sometimes there can be success with a product even if has been mass marketed already
  • How to give back and make a difference

Contact Robo Hendrickson:

References and Links Mentioned:

May 16, 2019

Rob Burns helps businesses create amazing videos that sell their products. After selling his press release syndication company, Rob dove headfirst into the world of creating videos. His unique approach has helped launch tons of physical product brands and helped many companies go viral with their videos.

In this episode, we chat with Rob about everything video. The style of video that he helps his clients create, work in almost any niche and any type of business. They aren't just for physical product brands. They work for any business that has something to sell, replacing the VSLs that so many people are used to seeing.

Join us on this fun-filled episode while we have a blast chatting with Rob and dissecting the secrets behind why the videos he creates are so damn effective.

Some Topics We Discussed Include:

  • The best $5 Rob ever spent on Fiverr
  • The heartbreaking reason Rob closed up his first business
  • How Rob sold hot sauce through the mail
  • How ads in back of magazines shaped his internet business
  • The industry that Rob attempted to disrupt
  • How he went from doing press releases to creating videos
  • How to get paid for things you'd get kicked out of school for
  • The type of video he makes now instead of VSLs
  • Why promoting big brands is different than small brands
  • Why you shouldn't need to convince people to buy stuff
  • Attention spans in the 80s vs. today
  • Why smartphones have changed video marketing
  • The biggest mistake most people make with their videos
  • The 3-Step formula for crafting the perfect sales video
  • Social media video structure vs. sales video structure
  • Who and how to infuse humor into every video
  • The off-the-wall product ideas that Rob has lined up
  • The hero style video and what goes into them
  • Plus much more!

Contact Rob Burns:

References and Links Mentioned:

May 14, 2019

Ken Coleman is host of The Ken Coleman Show and the top-rated EntreLeadership Podcast, and author of One Question: Life-Changing Answers from Today’s Leading Voices. An acclaimed interviewer and broadcaster, Coleman equips, encourages and entertains listeners through thought-provoking interviews, helping them grow their businesses, pursue their passions, and move toward a fulfilled purpose. You can follow him on Twitter at @KenColeman, on Instagram at @KenColemanShow, and online at kencolemanshow.com or facebook.com/KenColemanShow.

May 9, 2019

Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name.

Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results.

Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer.

“Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer

Some Topics We Discussed Include:

  • A simple tactic to set a domino effect in motion
  • Why you must always aim for the big fish
  • How to quickly double-hit every win
  • The right way to go off brand and increase traffic
  • What you can do to “outsmart” A.I. (your brain isn’t enough!)
  • How Google keeps its rap sheets on businesses
  • Why your high-quality content is landing dead in the water
  • EAT and YMYL - they’re more important than ever
  • The ins and outs of YouTube’s unique SEO structure
  • A method to gain traffic as soon as you buy a new domain
  • How to make sure your website stays optimized
  • One fix that can lift a site all the way to page #1
  • The SEO tools everyone should be using

Contact Stephan Spencer:

References and Links Mentioned:

May 7, 2019

After ten years of working in personal finance, Gina Horkey wanted a change. She loved writing short stories and thought why not give copywriting a try. Just six months later she was making $100 an hour and getting ready to quit her job, sell her practice, and start working from anywhere.

Gina is the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry. She’s also proud to be a married, millennial mama to two precocious kiddos from Minnesota.

Sitting in traffic twice a day should be a thing of the past. Listen in as Gina talks with the guys about how to hire or become a badass virtual assistant, the 3 skills that every great VA should have, and her method to instantly increase ROI by contracting a new team member. Get even more insight about becoming or hiring virtual team members in our conversations with Moe Abbas and Josh Bartlett.

“You get paid to learn, it's basically what it comes down to... you get to be the person behind the curtain looking around and it's amazing!” -Gina Horkey

Some Topics We Discussed Include:

  • How to find or become a badass virtual assistant
  • Why working online is more legit now going to an office
  • What salaries different VAs are making
  • The right way to pitch yourself to businesses
  • A method to safeguard from Scope Creep
  • 3 skills that make for the best virtual assistants
  • The right time to start contracting team members
  • Rules to follow before making a new hire
  • The tasks every business owner needs to hire for
  • Why emotional tasks are the biggest drag on profit
  • A system to instantly increase ROI by hiring a VA
  • An onboarding process to maximize your new VA

Contact Gina Horkey:

References and Links Mentioned:

May 2, 2019

As a full-time police officer and part-time serial entrepreneur, Doberman Dan spent almost a decade trying to start a successful business. Then he started a direct mail fitness newsletter and finally started making money. Just a year later he quit the police force.

Dan likes to call himself a “kitchen table” entrepreneur, having written hundreds of successful sales letters, direct mail packages, feature articles, and newsletters while kicking back in his home. He’s seen too many businesses make common mistakes rather than change their approach to marketing. And he wants to save them so they can start making maximum money in minimum time.

Not every part of your business should be online. Listen in as Dan shows Matt and Joe how he uses his newsletter to leverage every part of his business, his system to easily keep your letters high-quality, and tactics to quickly grow subscriptions. After the episode, go check out our conversations with Adil Amarsi and Craig Simpson for more copywriting insights.

“You know, sometimes you produce your best stuff when you're under the gun and you don't have the option to goof off.“ -Doberman Dan

Some Topics We Discussed Include:

  • The psychological benefits of a public alter-ego
  • A system to keep your newsletter consistently awesome
  • Rules for finding the right page count for your letter
  • Why over delivering can kill your subscriptions
  • How to tell when you’re writing at your best
  • The content your most knowledgeable customers want to read
  • A system to keep your ideas in order
  • How to target an audience using your superpower
  • Newsletter tactics to increase your stick rate
  • The simplest, low-cost system to mail a printed newsletter
  • What to do with an email list that isn’t converting
  • A targeted way to use a newsletter to quickly grow a business
  • Why direct mail is an effective way to start a business (now more than ever!)

Contact Doberman Dan:

References and Links Mentioned:

Apr 30, 2019

We’re back! And it’s just us this time for another round of our therapy sessions. We’ve been out speaking, talking with other podcasters, diving deep into the industry, and there’s so much exciting stuff happening we wanted to record all the reasons why we’re getting even more bullish on podcasts.

We’ve also been trying out lots of new strategies and it’s about time we showed you the tactics we’ve recently discovered are effective ways to drive traffic to your podcast. Think of it as a little preview of the virtual summit we’re launching later this year. We’re pretty excited to tell you all about that too!

And we wanted to share the best sources out there to keep up with podcasting news, the best place to send your listeners instead of your iTunes page, and the revenue source most podcasters are ignoring. When you’re done, check out the last therapy session we did after getting back from Podfest and our Biggest Lessons Learned Growing A Podcast for more insights about the business of podcasting.

“Let's smash this whole concept that you need to have a crap ton of listeners to actually make money with your podcast.” -Joe Fier

“Podcast listeners are the best possible lead that you could get in your business… they are the most engaged people that you can talk to because they're in your ear for an hour at a time.” -Matt Wolfe

Some Topics We Discussed Include:

  • The podcasting virtual summit we’re planning
  • Why podcasting can be simpler than most people think
  • Our 2-days-a-month podcasting system
  • The recent big changes in the podcast industry
  • Why sponsorships are not a good deal for most podcasters
  • How we’re making sure to never pod-fade
  • Which marketing strategies are working on our show
  • The revenue source most podcasters are totally ignoring
  • Our podcast stats that blow away any video on Facebook
  • How to find the best leads for your business
  • Where to send podcast listeners (psst… it isn't iTunes!)
  • The best sources for the latest podcast news

References and Links Mentioned:

Apr 25, 2019

From the age of 16 to 33, Robert Farrington worked at Target while slowly building his blog until he had 1,000,000 readers a month. He had used his side gig in order to pay off his college debt, build an investment portfolio, and now it was letting him become a full-time entrepreneur.

Robert is the founder of The College Investor, a leading personal finance site helping millennials get out of debt and start investing. He is America’s Millennial Money Expert®, and America’s Student Loan Debt Expert. He is on a mission to help people escape student loan debt and start building wealth for the future.

Time to brush off those old blog (or podcast!) ideas as Robert Farrington shows Matt and Joe how to build a massive audience with your content, the 3 primary ways to monetize a website, and ad strategies that cost nothing. After listening, go check out our conversations with Christopher Gimmer and David Sinick for more ways to craft top ranking content.

“Blogging is like compound interest rate... you put this work in and it might not necessarily do anything upfront, but over time you really do have this large nest egg.” -Robert Farrington

Some Topics We Discussed Include:

  • How to turn random thoughts into traffic generating content
  • A schedule to build a blog that compounds traffic
  • The kind of content “success” you want to aim for
  • Methods for refreshing old content (so much easier than starting from scratch!)
  • A PR strategy to skyrocket your SEO
  • The 3 primary ways to monetize a blog
  • SEO factors that are more important than backlinks
  • How to research in order to make top ranking content
  • Best practices for running Reddit Ads
  • Why Facebook will no longer be #1 in 18 months
  • Ad strategies for when your budget is zero
  • Why you should probably invest even if you’re still in debt

Contact Robert Farrington:

References and Links Mentioned:

Apr 23, 2019

After shifting careers into marketing, Amber Spears was handwriting copy and barely making ends meet. Then she was offered the company’s struggling affiliate department and 10% on whatever she brought in. Always a saleswoman at heart, she leaped at the chance.

Now Amber runs her own marketing companies, helping clients do over $150 million in business a year with her affiliate methods. She is the co-Founder of East 5th Avenue, Affiliate Accelerator, SPEARS Method, and the Mimosa Mastermind. She is also a highly sought after speaker, trainer, coach, and consultant.

Affiliate marketing might have had a bad rap, but times are changing. Listen in as Matt and Joe talk with Amber about what a great affiliate partnership looks like, the right way to split revenues, and why an affiliate network is a fast, stable way to grow a business. When you’re done, check out our conversations with Stephen Esketzis and Dan Brock for more affiliate marketing strategies.

“These kind of handshake deals are just not the proper way to do business, it's business with a small b, not a capital B.” -Amber Spears

Some Topics We Discussed Include:

  • Rules for picking great affiliate partners
  • How to stop wasting 75% of your time on admin tasks
  • The right way to split revenue with affiliates
  • Why it’s structured deals or no deal
  • Minimum numbers so you’re never swimming upstream
  • How to target traffic that’s actually affiliate traffic
  • What to do as soon as a campaign bombs
  • Recognizing affiliate leaks and plugging them up
  • Getting out of your comfort zone (and getting traffic!)
  • Outreach to get pushy but never be a jerk
  • A simple contest to quickly build an affiliate network
  • Where to find stable revenue for your product
  • Latest trends in effective affiliate marketing

Contact Amber Spears:

References and Links Mentioned:

Apr 18, 2019

After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content.

Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic.

More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too!

“You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt

Some Topics We Discussed Include:

  • How to make $22 for every $1 spent on ads
  • Why you have to STOP making content
  • Pirate Metrics to know your numbers
  • An article format that converts at 20-80%
  • The only 2 types of articles people read
  • One hack to increase opt-in by 40% (and another for 40% more!)
  • Using Rick & Morty to get perfect copywriting
  • Blending AIDA and BAB into tasty, persuasive content
  • The 4 types of customers you must write for
  • Pre-frame: it’s a content journey that leads to sales
  • Simple outreach methods to build backlinks
  • 4 test elements to perfect your ads
  • How to make ads cheaper and more effective on Facebook

Contact Daniel Daines-Hutt:

References and Links Mentioned:

Apr 16, 2019

One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next.

Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more.

Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch.

“I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson

Some Topics We Discussed Include:

  • The many health benefits of CBD, both mental and physical
  • How to market a product that’s good for everyone
  • Experiments to find the right CBD dosage
  • Why wholesale is a bad business model
  • Outreach tactics that get you on the show (it worked on us!)
  • 5 ways to advertise without the big platforms
  • How taboo industries are currently driving traffic
  • The most effective list building campaigns (and not so effective)
  • One simple method to segment your audience without building special links or pages
  • How to structure your week as a solopreneur
  • A tech stack to easily manage everything yourself
  • Who sells fake CBD and how to get the real stuff

Contact Caleb Simpson:

References and Links Mentioned:

Apr 11, 2019

With a personal promise never to cancel an event, Chris Krimitsos was hours away from introducing a major speaker with only a couple people in the audience. He’d given up, but sent out one more email anyway. When he walked on stage the room was full of people who’d bought tickets last minute, that’s how tight-knit his community has become.

Chris is the passionate professional who hangs around after the event talking and listening to anyone who wants his time. With over 2,000 events under his belt, he’s created a business community that brings everyone - marketers, brokers, and dog groomers alike - into the same room. And he’s the creator of PodFest Expo, one of the largest, and still growing, events in podcasting.

Tired of connecting just digitally? Then let Chris Krimitsos show you how to get people together while keeping expenses low, avoiding rookie mistakes, and creating a live community people can’t wait to return to. When you’re done, check out our conversation with September Dohrmann for more event planning tips and our story of joining the podcasting world.

“Can we take this whole ego worship out of the equation?... because that's how you create a cohesive environment.” -Chris Krimitsos

Some Topics We Discussed Include:

  • Expenses and pitfalls to avoid while planning your events
  • Negotiation tactics to cut your bills in half
  • How to launch an engaging, cohesive community
  • A simple offer to sell VIP tickets
  • The opportunity most speakers are missing out on
  • Who’s who in the infamous Podcaster Band
  • The 3 reasons people actually attend an event
  • Rookie event planner mistakes (what’s with all these chairs?)
  • Watch your BEO! Why a nod can wipe your profits
  • The Whisper Campaign that draws in your niche audience
  • How to pick the right location for your event
  • The Messengers, unique reasons podcasters are such a supportive culture

Contact Chris Krimitsos:

References and Links Mentioned:

Apr 9, 2019

With his first venture, Abdo Riani struggled to convince local businesses to invest in his new recycling program. He needed to show results, but how do you do that before you have a product? So he did it himself, using just his cellphone and a spreadsheet to get his first 500 users, enough to finally get the funding he needed for a scalable product.

Abdo is the founder of Startup Circle where aspiring and rising entrepreneurs can connect with successful founders over daily live Q&A sessions. He helps entrepreneurs accelerate their path to paying customers by showing them how to launch and grow products and services efficiently and with higher predictability by bootstrapping their way forward and quickly proving ideas by doing things that don’t scale.

Get your head out of the sky and pick up your bootstraps as Abdo Riani shows Matt and Joe tools and tactics to do anything at zero-cost, a 3-step process to interview 100+ experts in just 2 months, and getting The Wizard Of Odds Mentality. When you’re done, get more advice about sharing and monetizing your knowledge from our conversations with Liam Austin and Jonathan Levi.

“It makes sense to a baby… how a simpler approach can help you move forward on stronger foundations.” -Abdo Riani

Some Topics We Discussed Include:

  • The foundational power of bootstrapping your ideas
  • Methods to connect users without using tech
  • Why you must first become your product
  • How to market a virtual summit spending $0
  • The first step to becoming an influencer
  • Which experts make the best interviews
  • The 3-step process to interview 100+ experts in 2 months
  • The biggest acquisition channel for a summit
  • How to approach companies to sponsor your summit
  • The Wizard Of Odds Mentality
  • Why you first solve problems in unscalable ways
  • New tools to bootstrap everything (even an entire software product!)

Contact Abdo Riani:

References and Links Mentioned:

Apr 4, 2019

After years annoying people on the phone Perry Marshall realized that cold calling was a modern version of slaves building the pyramid. That’s when he decided to dive into the fledgling world of online marketing and ended up defining its future.

“If you don’t know who Perry Marshall is — unforgivable,” says Dan Kennedy and he’s right. Perry’s books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world.

Gear up for the latest wisdom from a living legend as Perry shares about the deep fractal insights of the 80/20 mindset, finding a path to utilize your strengths, and the 8 axis test that shows the best way to sell. After the episode, get more advice about finding your success from Brad Spencer and Marx Acosta-Rubio.

“There's innumerable ways that people get themselves into situations where their strength actually is a weakness.” -Perry Marshall

Some Topics We Discussed Include:

  • How to really connect with a cold audience
  • Sales letter wisdom that works for landing pages too
  • Getting on the path to claiming your greatest strength
  • The 8 axis test that shows how people sell
  • Copywriter vs Hostage Negotiator: Which one are you?
  • One thing all successful products have in common
  • Tips to cut the distance between desire and fulfillment
  • A formula for disrupting the marketplace (it isn’t about being an anarchist!)
  • The 1 or 2 points that can shift people’s thinking
  • Industries that are about to be completely automated
  • Why 80/20 is fractal and how that applies to business decisions (and to life)
  • How to harness the 20% of your 80/20

Contact Perry Marshall:

References and Links Mentioned:

Apr 2, 2019

What a wild 2 weeks it’s been! First, we went to the Traffic & Conversion Summit then hopped right on a plane to Orlando for Podfest Multimedia Expo. We had some flight issues too, but enough about that.

We’ve been out on the road speaking, hosting our brew events, flying solo at a podcasting panel, and getting to meet our fans face to face. Now we’re back with a ton to share about what we learned and how it’s shaping the next steps in our business.

This time it’s just us out in nature sharing everything we just presented on the road like our no maintenance system for selling merch and how we’ve been monetizing our podcast from day 1. When you’re done, go check out our previous Therapy Sessions and some of our favorite episodes we mentioned like Joy Houston and Moe Abbas.

“Most of the year we're kind of in our own little bubble… until we go to an event and actually bump into listeners and they're like, ‘I really loved that episode!’” -Matt Wolfe

“In this evolution of our business that we have to be true to our path more than ever before. It's like way easier to get distracted now.” -Joe Fier

Some Topics We Discussed Include:

  • How (not!) to avoid losing your voice at a conference
  • The new way we’re finding real feedback
  • New branding strategies from the conference floor
  • An effortless, no maintenance system to sell merch
  • The 80/20 of our business model
  • Why we’re moving away from info products
  • Our outreach strategy to build affiliate relationships
  • How to monetize your podcast from day 1
  • A rule of thumb for your email list
  • Sponsorship vs. Affiliate: Our numbers show a clear winner!
  • Latest tools we’re using in our business
  • The new book we’re geeking out about

References and Links Mentioned:

Mar 28, 2019

While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible.

With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his.

Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers.

“It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi

Some Topics We Discussed Include:

  • Why copywriting for your own business is extra difficult
  • The daily routine of a copywriting master
  • 3 practice lessons to sharpen your copy
  • The word you never use in a headline
  • Bullet list best practices
  • Discover, If-Then, Revealed: They make perfect headlines
  • Tips for hooking readers who skim articles
  • A process to adapt your copy for video
  • The 3 questions that generate infinite content
  • How to write effective emails (you better not be recycling your copy!)
  • Email templates for warm and cold leads
  • The psychological leverage that gets people to spend more

Contact Adil Amarsi:

References and Links Mentioned:

Mar 26, 2019

We last had Casey Zeman on the show a year ago and a lot has changed. Like, now he has 3 kids! He might have a lot less time for work, but he’s still growing his business faster than ever and we wanted to find out how.

Casey is Founder and CEO of Easy Webinar, the only software platform that combines webinar technology and marketing strategy into one. He is a best selling author, podcast host, and has helped thousands of entrepreneurs create content that makes deep connections with their audience.

Time to rethink your daily routines as the guys find out how Casey Zeman has managed to grow his business while becoming a father to 3 kids, the hacks he uses to reach his goals, and building a team that freed up his time. When you’re done, check out our previous episode with Casey and get more tips to juggle kids and work from Flori Pyke & Anna Jonak.

“I’ve had to let more things go… giving up control is difficult for control freaks and I consider myself one of them.” -Casey Zeman

Some Topics We Discussed Include:

  • A daily schedule that juggles 3 kids while growing a business
  • Tips for fighting off the dad-bod
  • The belly test (it’s easy as kissing a boo-boo)
  • A major factor to stop wasting your time
  • The 1 thing that will keep your team on track
  • Building a team to free up time (and double profits!)
  • A new content strategy to connect with customers
  • 5 growth hacks to build a bridge to your goals
  • Instagram strategies for building a personal brand
  • How to hone your Social Blade
  • A new campaign that’s bringing influencers together
  • The 1% who can actually improve your software
  • Why you need alter-egos to tackle different situations

Contact Casey Zeman:

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Mar 21, 2019

Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing.

Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne.

Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick.

“I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis

Some Topics We Discussed Include:

  • Why media ecosystems net more profit than funnels
  • The 1 thing your SEO strategy needs (you can forget the rest!)
  • How to find writers for your niche
  • What top ranking content looks like today
  • 2 options for starting a media property
  • Skyscraper Campaigns to generate backlinks
  • Overcoming mental blocks to send 40 emails a day
  • The Silo Structure that makes epic content
  • Marketing tools to keep it lean and sharp
  • Where affiliate marketing should fit into a business
  • How to plan the sale of your media properties
  • A webinar ad that is super cheaper and effective

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Contact Stephen Esketzis:

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Mar 19, 2019

We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more.

In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships.

Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business.

“Our safety net is our network…  if you took everything away that we currently have, we still have our network to get back on our feet.” -Matt Wolfe

“When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier

Some Topics We Discussed Include:

  • The market that could 7x our revenue (yours too!)
  • Why a network is our favorite safety net
  • One hack to forcefully grow your network
  • The marketing skills that never let you down
  • How to balance having fun and having an impact on the world
  • Wait, are we actually masterminding our business on the mic?
  • Our strategy to overcome beliefs that limit growth
  • Why we choose partnerships over agencies
  • Planning your way forward by studying the past
  • How we are building the team we need to scale up
  • What we’re automating to stay on vision
  • Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!)

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Mar 14, 2019

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did.

Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.

Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway.

“The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin

Some Topics We Discussed Include:

  • How to build a 100,000 member group on LinkedIn
  • Why virtual summits are way less work than webinars (and a better value for you and your audience)
  • A system to turn one summit into a year of evergreen content
  • Your 90-day calendar to launch a summit from scratch
  • Ad tactics that get 80% opt-in rate from your audience
  • The 5 boxes that design high-value summits
  • A simple offer to land big-name speakers
  • How to easily manage 30+ speakers and not burn out
  • Timing your summit for the best market impact
  • What gets real revenue out of your summit (it’s not tickets!)
  • An offer that turns customers into loyal advocates
  • The 3 partnerships that drive massive traffic to your summit

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Contact Liam Austin:

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Mar 12, 2019

The entrepreneur bug bit Nate Broughton while he was just a freshman in college. In his off time, he helped build an 8 figure online business when search engines were still in their infancy. The first thing he did after graduating? Start building a 9 figure company of his own.

Nate has been in the SEO game for 17 years and counting. He specializes in lead generation using organic strategies he’s perfected after having built and sold numerous companies across multiple markets. And now he shares his knowledge with other entrepreneurs as co-host of Opt Out Life.

Get ready to update your online content as the guys learn what effective SEO looks like today, the tactics that are no longer working, and the latest checklist for onpage optimization. When you’re done, check our conversations with Brian Dean and Christopher Gimmer for more organic traffic strategies.

“You can write pretty bland when you write for Google. Worry about finding a voice later when you have a bunch of traffic!” -Nate Broughton

Some Topics We Discussed Include:

  • SEO rules for building any website from scratch
  • Organic traffic strategies for 2019
  • How to make high-ranking content today (it’s not about link building anymore!)
  • An essential checklist for onpage optimization
  • Tips for finding copywriters that speak to your niche
  • What your HTML code should look like for SEO
  • The latest tools for content and keyword planning
  • A content structure that is outranking the competition
  • Offsite SEO strategies that actually work
  • A method to improve your organic ranking using ads
  • How to get quick, amazing results from an established site
  • Some tactics to drive traffic to your podcast

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Contact Nate Broughton:

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Mar 7, 2019

After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted.

Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living.

Buckle up, because this is a double length deep dive into the mindsets that lead to real, life-altering success as Marx Acosta-Rubio shares why only a few people ever put knowledge into practice, the 3 questions to pick the right books to read, and his foolproof process to set the right goals for your success. Still want more? Go check out our previous conversation with Marx and get more tricks to rewire your brain with Dr. Steve Ruden.

“If we're not moving we're not growing… The difference isn't whether you feel like it or not, it's are you able to do it despite not feeling like doing it?” -Marx Acosta-Rubio

Some Topics We Discussed Include:

  • Why some people DO and others DON’T
  • Truly accepting the desire to improve yourself
  • How to cultivate principles that get you real success
  • Finding out what you really really want (not what you think you want!)
  • Tips to make your brain a congruent machine
  • 3 questions to find the right books to read
  • How to avoid paralysis on the way to your goals
  • A foolproof process to get at the root of your desires
  • Signs that your living for the wrong things
  • The R2A2 formula to absorb wisdom
  • Why your success is unique as your personal style
  • Using a keystone habit to make success so much easier

Contact GUEST NAME:

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Mar 5, 2019

We’re big fans of Snappa, so it’s pretty exciting to have Christopher Gimmer on the show today. We use Snappa for all the graphics on our website, social media, our logos, etc... But we really, really wanted Christopher on the show when we found out all the marketing he uses to build such a successful business is 100% certified organic SEO.

Christopher has been pursuing his passion for entrepreneurship for over five years. He launched and grew a variety of online businesses until he became the co-founder and CEO of Snappa – the software that helps non-designers create online graphics in a snap.

Settle in as Matt and Joe learn Christopher’s system to market with only free, organic strategies, what it takes to design great software, and how to connect with your customers in order to improve every aspect of your business. When you’re done, learn more about creating and marketing new products from our conversations with David Sinick and Ben Adkins.

“Patience is honestly the biggest thing because with software you never know… this huge bug that’s going to take a week to fix, it’s just hard to predict that kind of stuff.” -Christopher Gimmer

Some Topics We Discussed Include:

  • The essential elements for super scalable products
  • How to succeed with 100% SEO marketing
  • Using viral content to find holes in the market
  • What it takes to design successful software (from conception to your 1st user)
  • A simple question to find your customers’ pain points
  • How to proactively survey customers
  • Tactics to leverage an audience into your next product
  • How to follow up with customers and increase retention
  • A process to vastly improve user experience
  • One thing you never want to say to your customers
  • Finding the right price point (don’t sell yourself short!)
  • Tips for finding hires and building a great team

Contact Christopher Gimmer:

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Feb 28, 2019

After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail.

Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers.

Take your junk mail out of the recycling bin as Craig Simpson explains to the guys exactly what makes great letter copy, how to actually get results with postcards, and what your first mailing should look like. When you’re done, go check out our conversations with Kelsey Bratcher and Joy Houston for more direct mail and copy strategies.

“You don't get a hundred pieces of mail in your mailbox every day like you do with email... if you're the only guy in there you're going to get more attention.” -Craig Simpson

Some Topics We Discussed Include:

  • Why direct mail is a natural fit for targeted audiences
  • Which businesses do best with direct mail
  • Matching the right mailing with the right offer
  • How to get results with postcards
  • The 3 factors that make a great mail campaign
  • Getting targeted mailing lists through list brokers
  • What your first letter should look like
  • How to convert online copy into mail copy
  • “Lumpy mail” tricks to engage your customers
  • The Customer Retention Path to maximize lifetime value
  • Actionable tactics for local and regional retail businesses
  • The biggest mistakes people make with direct mail

Contact Craig Simpson:

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