If Mike Michalowicz could show you the way out of the “hustle” and promised that in the process he could help you end your entrepreneurial poverty, would you step outside your comfort zone long enough to listen?
Naturally, if you haven’t read one of this best selling author’s many entertaining and educational books on how to do just that, you’d ask why you’d listen to Mike in the first place.
By the time he was 35, he’d founded and sold two multi-million dollar businesses, turned angel investor, lost all his profits, and has since launched a third million dollar business, so he’s got the CV to back up his advice.
Listen in as Mike teaches us all about the queen bee role, the 4 D’s, and how to take a four week vacation from your business. If this episode shook loose some action steps that need tending to, follow up with Tim Francis on hiring the right key players and Paul Lemberg on setting business goals.
"I think people are thinking we’ve got to work harder and harder and that is a fallacy. We need to think smarter and smarter. That’s the goal.”- Mike Michalowicz
What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest? Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice.
Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you.
Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now.
If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen. While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too.
“If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.”- Brad Costanzo
Round two with this SaaS creator was in order now that Paul Clifford and his team just released a major time and money saving option to his already highly successful Designrr software. And they call it AI.
Paul made the decision to tap into existing AI frameworks in place with companies like Google and Amazon in order to use the technology to help content marketers recycle content more quickly using transcription. An unexpected benefit were some larger corporations choosing to use the software to create training manuals and first time online course creators jumping onboard to develop their lessons.
Other topics the guys took on include the battle of coffee over tea, how to create a good lead magnet and using Amazon as both a source of traffic and as a tool to create good eBook titles. If you just can’t get enough of Paul and the guys (no, not The Beatles), be sure to check out the Round 1 episode as well as Matt’s post on the many creative ways to use Designrr to grow a list and make more sales.
"It comes down to an old thing called modalitites...People consume content in different ways.”- Paul Clifford
What does performing stand up comedy and writing profitable sales copy have in common? Surprisingly, much more than you might think...And thanks to Kevin Rogers stand up career, to timeshare copywriter, to chief copywriting and course creator evolution, you too can be in the know.
Kevin waved goodbye to high school before getting his diploma. As the “funny” and awkward guy all through school who could always get a laugh, he ditched sacking groceries and detailing cars to go on the road as a comedian. For the next 12 years, he got to work alongside some greats including Chris Rock, Louis CK, and Billy Gardell to name a few. The only problem was, he saw so many who’d been beating the pavement for too long be unsuccessful at making it big who became bitter, and he knew he didn’t want that.
Naturally, Kevin left to find jobs that didn’t require much of a resume because of his lack of education and his extended stint in stand-up. At that time, a good friend decided to take him under his wing and brought him into copywriting for timeshares where Kevin found his natural storytelling ability was put to great use. Soon after, Kevin created his own course and become one of the most prolific connectors of solid copywriters with the business owners who need them.
Speaking of stories, some of the topics on the mic in this episode include how to write a good hook, the three zones of audience awareness, and how to find the best copywriter to fulfill your needs. If you’re looking for more advice on copywriting, check out what Connor Gallagher and Matt have to say on the topic.
“The truth...It can be just as sexy if you’re good at what you do.”- Kevin Rogers
When the prospect of spending eight more years in college to become a doctor after earning the undergrad degree at a competitive private college seems like too much, what’s the next logical career choice? Thankfully for John Belcher it was sales.
It wasn’t just any sales career to start for John. He chose to work as a medical equipment sales rep in facial trauma and spinal injury surgical equipment that taught him the importance of being able to express your value clearly. He naturally gravitated to the teaching and training of medical staff on the use of the equipment he sold.
After a few years, John made the leap over to the digital world as a sales consultant for Google’s ad network. While he enjoyed the “techie” aspect of it all, he longed to be able to dive deeper with his clients to help them understand the process of utilizing paid traffic to its fullest.
Figuring out his true path was teaching, John decided it was time to do ad consulting on his own in an environment where he could provide what he considered to be real value to his clients, time. He found Justin and Chaunna Brooke, bought a course on managing traffic from them and knew he was listening to the right people. Not long after becoming a customer, John reached out to become an instructor for them on Google ads. An easy merger into partnership followed soon afterwards and AdSkills was born.
In today’s episode, listen in as John reveals the seven pitfalls of paid traffic, where you should start when considering running YouTube ads, and the importance of waterfalls in your retargeting campaigns. If this episode helps you make headway in paid traffic, tune in to Billy Gene Shaw’s episode to learn how he structures his YouTube ads and Dennis Yu’s episode to understand more about the power of video ads at the top of your sales funnel.
If you just come in every day and put in your efforts, any goal that you set you should be able to smash.”- John Belcher
Have you ever been a witness to “the moment?” It’s that moment of clarity in life when your state of health or misalignment with your business methods as a solopreneur takes you from broke to brilliant. Tim Francis and his journey are living testimony to the colossal impact of lucid thinking.
Tim’s story began like many other entrepreneurs. He grew his business beyond his ability to get things done and took on an assistant to help him scale. He searched all the greatest places for “inexpensive” virtual help, from India to Russia, and most places in between. The problem was the time it didn’t save him and the quality control he couldn’t have.
So, one after another, Tim got frustrated with his hired help and ended up taking back over “task” work and the grind went from 70 hour work weeks to 90 or more hours. Soon after entered the loss of clients’ capital in the stock market and real estate crash of 2008, hiring the wrong and extremely expensive “entrepreneurial” mentor, and a seriously painful illness that landed him back in his parents’ home recuperating. This was exactly what he needed to get to his own “moment.”
Listen in to hear more about Tim’s mindset shift from consumer to producer, advice on how to hire the right people at the right time to grow and scale your business, and how to think of your newfound assistant as a revenue stream instead of a business expense. If the takeaways in this episode resonate with your current state of systems or team building, be sure to check out tips from Samantha Riley and Josh Bartlett too.
There’s no leverage here. If there’s no return on my time, energy and money, why would I even bother…?”- Tim Francis
One simple question took a 9-year-old boy from wanting to be President of the United States to a completely different path of enlightening millions. Thankfully, David Allen took that question to heart and the Getting Things Done (GTD) method was allowed to be born.
After years of field research on productivity, David scored a position with his own productivity mentor, Dean, by handing over a referral to his newfound teacher. Partnering up to experience Dean’s “personal information management” system first hand gave David all the inspiration he needed to create GTD.
In this episode, special guest host Marx Acosta Rubio joins in to uncover David’s five-step GTD method, advice on discovering your true life’s purpose, definition of productivity, and beliefs about the link between productivity and spiritual discovery. If a productive and focused mind is what you crave, be sure to check out this podcast with Marx Acosta Rubio and this episode with Brad Spencer.
“I haven’t had anybody give me any reason that halfway in between works.”- David Allen
What do you do when you discover you’re the newest of seven new chiropractors in a town that only has the capacity to support three comfortably? If you’re Ben Adkins, in just six months you become number one of course!
Ben decided he wanted to pursue a chiropractic career because he had a great one himself who helped him relieve recurring headaches back in 3rd grade. What he didn’t realize when he made this choice was building a practice didn’t automatically mean “they” would come.
With more time on his hands than patients to tend to (or money to market with), Ben focused on learning online marketing strategies to build his local practice. In the process, magic happened. He built a recurring source of mostly passive income helping other local businesses market themselves and discovered the importance of building his own brand while doing it.
Listen in as the guys get the goods on Ben’s four-day product launch process, three-legged traffic strategy, and two monetization models that convinced Ben to shift from spinal adjustments to online teaching as the highest and best use of his time. If brand-building or local business marketing are areas where you could use an assist, check out this chat with Marshall Wayne and this episode with Christine McDannel.
"What you fail to realize when you’re young and starry-eyed is that once you get out and open your doors is that not everybody’s just gonna rush through the door.”- Ben Adkins
It all started out at the horse track. Take one young boy hanging out with his father, add the “need to know” how a horse’s odds of winning a particular race are calculated, to equal Scott Desgrosseilliers recipe for online business success today.
Scott’s love of building databases from the age of 11, coupled with his analytical approach to data he collected moved him from corporate giants Motorola to Apartments.com and onto Infusionsoft (just for fun because he got bored just managing data online). At his last post, he quickly discovered the need for online marketers to collect reliable data about their marketing efforts in order to make better choices with their budget.
Enter Wicked Reports, the company Scott founded a couple years ago that he calls a marketer’s playbook to grow their business faster. Tune in as and get the scoop on the most common misconceptions business owners have about attribution, common tracking errors companies make about their customers, and Scott’s take on the two most important key metrics every online business should be tracking.
"Once you get one thing, you kinda get all of them. Until you get one thing, you don’t get any of it.”- Scott Desgrosseilliers
Entertainment pays, no matter what your niche. And in this day and age, no matter how big or successful you believe you are in your online business unless you’re willing to entertain first, you’ll go the way of the dinosaur (before the Jurassic Park storyline brought them back to life anyway). At least, that’s Billy Gene Shaw’s motto.
From the looks of things, Billy Gene’s onto something. He’s the man that missed out on a college degree by not completing one course to go to Cabo with an ex. He moved on to fail at a mobile oil changing business next. After that came learning the most marketable of all skills at of his next jobs with an agency-marketing of course.
While getting paid to learn how to help businesses grow, Billy Gene saw the real money was in growing an online business, so he jumped in and learned how to market his first online course in quitting smoking and drinking. What he learned there and at his day job helped him to build the online mecca known today by many entrepreneurs as THE GUY of YouTube video ads.
Tune in as the conversation gets deep, not wide about the three-step process to kill it with online video ad campaigns, running traffic to the right place on YouTube, and three things to include in every video you shoot to build your brand and sell more stuff. Once you’re all set and get Billy Gene’s tips into action, be sure to parallel park Dennis Yu’s Facebook video strategy alongside it to get more bang for your branding buck. And, if you really want to be seen everywhere by your prospect, check into our qualified traffic episode to nail it down the rest of the way.
“That’s what people don’t understand. It doesn’t take a lot of money, and here’s the thing. If you’re making more money than you spend, you’re actually getting paid to build your brand.”- Billy Gene Shaw
Are you about ready to dive in and let paid traffic work for you yet? Check out the how-to here if you’re finally ready to slay it online.
If you knew Vince Reed back in the day when he owned his real estate brokerage, you likely never would have guessed he‘d make the big leap into online business. By his own admission, he hardly knew how to send an email. After the market crashed in 2008 though, when faced with the decision of flipping burgers or learning Google ads, thankfully he chose the later.
A believer in his own advice, Vince decided to “learn by doing,” sold a bunch of furniture and computers from his recently closed business out of his garage, and dove in feet first. He clicked on an ad to learn how to make money online, and he’s been in the business of helping others build their businesses ever since.
You can find Vince running a full-service digital agency to help others get more traffic, convert more leads and make more money following a strategy that can be optimized and scaled. He’s an avid participant in live events to help train business owners to do the same. And, if you’re really lucky, you may catch him at his own Internet Traffic Live event that he’s hosting for the fifth and final time in 2019 (with previous guest speakers like Roland Frasier, Billy Gene Shaw, and Russell Brunson to name just a few).
Listen in and hear Vince’s three-part process for driving traffic, ad budget optimization tips for Facebook and his two-step YouTube ad strategy that’s possibly even better than a Google paid strategy. And, if this episode resonated with you, check out Matt’s post about driving consistent traffic and Dennis Yu’s $1/day episode to truly hone your paid traffic plan.
"Knowledge is not really power, in my opinion. Knowledge executed is where the power comes in, so you’ve got to go take action and make it happen.”- Vince Reed
What if doctors today have it all wrong when it comes to healing? A chance meeting with Pete Egoscue and a hook-up with Tony Robbins in the early nineties were the only two cues Brian Bradley needed to join the new healing movement right alongside them.
After completing his degree in physical science and a focus in nutrition, Brian became the head ambassador to the low-intensity body movement system coined the Egoscue Method with Pete. Over the past 26 years, he’s trained professional athletes in the NFL, MLF and PGA and countless others to help overcome their pain and perform at their peak.
As a pioneer in the functional movement, Brian has taken Pete’s unique method to The Patch, an exercise facility aimed at balancing the human body to give it the best chance to function most effectively. If you’re stuck in your chair building your empire, tune in for Brian’s easy five-minute workout to get you prepared for your “sitting as a sport” day.
If Brian got you up and out of your chair in this episode, listen in on Marx Acusto-Rubio’s episode when the guys first got introduced to the concept. Also, while you’re contemplating mindset, this post Joe wrote about motivation is worth a quick look too.
“It’s my job to get people out of their head and into their heart about what they should trust about the human body.”- Brian Bradley
Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it).
Flashback to the mid-eighties when Mike first learned how to write code after high school. He quickly turned a small bit of state-specific code into something he could modify for multiple states and sold the rights for a tidy profit. That was his first taste of turning a profit with software, one he would enjoy again soon enough following in the footsteps of John Reese.
Take your time with this episode and you’ll learn about what it takes to turn out great conversions with your webinars, why a launch model isn’t the best business model and the four quadrant approach to deciding which SaaS you should dive into developing. If you like what Mike has to say, you may find they pair well with some helpful tips from Mike Matuz’s episode and Joe’s take on creating the perfect webinar flow.
I always tell people, you don’t market in a debate format.”- Mike Filsaime
What’s actually important when it comes to the Dennis Yu’s pedigree is not what most people would say is important. Dennis says the best measure of his authority is the thousands of successful students and clients who are “killing it” in online business following the Facebook ads strategy he developed.
From national spelling bee competitor to high school dropout, Dennis decided early on he was going to be a successful entrepreneur. He’s done quite a good job of making friends and influencing people in the process, considering one of the clients whose Facebook strategies his team manages is the Golden State Warriors.
In today’s podcast, Joe and Matt dig into the three step Facebook funnel that delivers “magical” results following a simple, proven process. If you’ve ever felt the overwhelm of figuring out how to drive new traffic through the know, like and trust phases of growing a business, this is the episode for you. If you want more insight into social ad strategies check out this LinkedIn episode with Trevor Turnbull and this Pinterest chat with Stefan Ciancio.
The best things in life are free, but the second best things in life are really expensive.”- Dennis Yu
The Standards of Excellence by Logan Young
Snow Crash by Neal Stephenson
Want to know how to look like you’re everywhere online when someone is searching for what you’ve got to offer? Today you get to take a peek at the exact system we use to make money with our set it and almost forget it paid and organic traffic (as a byproduct) strategy.
Tired of the confusion about where to find quality leads for your products? Ever wondered how much and where to spend your ad dollars? Do you cringe when trying to sort out Google’s algorithm that will allow you to rank as a trusted resource people want to throw their money at? Our proprietary system makes it easy and totally doable.
Tune in to get the goods on how we built our own brand so we’re always top of mind to folks who’re in the business of online marketing...And that’s after only reading one piece of our content too. Not a bad way to build authority, is it?
For your added listening pleasure, tune in to this podcast with Chris Mercer to get a leg up on using Google Analytics. Also, read up on Matt’s content marketing tips in this post for more actionable advice on finding and driving quality traffic to your product solution.
It’s our job on these podcasts to show you that there’s a completely different way of working and living that this whole system...of going to a day job or if you’re an entrepreneur to do all this work and hustle, hustle, hustle, grind, grind, grind...There’s a better way.”- Joe Fier
What do you want to be when you grow up the son of a tax attorney who invests business capital with entrepreneurs? This cast of characters that freely pursued their passions, unchained from an office desk was exactly the group Roland Frasier decided to emulate.
Interestingly enough, Roland’s entrepreneurial path developed into a highly strategic buying, selling and scaling business. He started in real estate, moved on to accounting school and got his law degree all while building his assets. Turning down the opportunity to continue his law degree with a specialization in securities was one of the most prolific decisions he made in pursuit of his non-desk jockey childhood aspiration.
Need proof? Roland is a co-founder or principal of three of Inc. Magazine's current fastest growing companies and he’s responsible for creating, scaling or selling 24 different 7 to 9 figure businesses with adjusted sales ranging from $3 million to $337 million.
While this episode will definitely result in a “Round 2” follow-up it’s so packed full, listen in as Joe and Matt learn about the growth idea scorecard system Roland and his partners at Digital Marketer use every day to determine the best business opportunities to pursue. If business systems are all the rage for you right now, be sure to check out this podcast episode with Matt and Joe and this one with AJ Roberts.
You give and help people out without any expectation of anything in return and it just always comes back 100 fold.”- Roland Frasier
Act on these and more advanced level strategies to bloom your earnings and diversify your revenue streams. Learn how we can help you do it.
This three-time New York Times best-selling author didn’t take the traditional route to the top of the stock market. In fact, Phil Town actually started his humble career as a portfolio manager and value-investing master as a Grand Canyon tour guide looking to escape the cold autumn nights inside his teepee in Flagstaff.
Phil definitely became a force to be reconned with, and fast. In five years flat, following four simple rules, he turned $1,000 into a cool $1.5 million.
From intern to author, and on to speaker, Phil spent the last decade teaching others the exact principles he uses so they can build their own wealth. While his first speaking gig may have landed his wife in jail, Phil, his wife and his team have come a long way since, teaching over 15,000 students at live events every year.
Listen in as Joe and Matt learn how to move past the “head trash” many people face when they start the process of investing in the market. And, if this episode got you jazzed and ready to tackle the market, be sure to check out this day-trading episode with Jason Rotman, and Joe’s post about automated investing to build savings and wealth.
I’m only a little bit rich, but I’m comfortable, and I get to play polo a lot, you know?” - Phil Town
How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS.
Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list.
Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend.
"We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max
What does an engineer, a thriving done for you, “get you featured on a podcast service,” and performing on the largest virtual stage all have in common? These are just some of the topics Tom Schwab answers today on the podcast.
Tom jumps head first into the plethora of benefits any online business owner can enjoy by being featured on podcasts. Find out the very model Tom and his crew of 18 at The Interview Valet use to help blossoming online business owners escape the trap of being obscure.
All of Tom’s experts tips on how to raise your awareness in the eyes of your intended audience through podcast appearances are in here. In truth, the action steps you need to take may be much easier than you think.
If you want to spread your virtual wings and “be discovered” for what you’ve got to offer, this is by far one of the easiest ways to do it. And, if Tom’s advice resonated with you, be sure to check out podcast strategy from Jonathan Rivera and Matt’s advice on connecting to anyone through a podcast.
"Content is king, but contact is God.” - Tom Schwab
If you’ve ever wondered if it was time to just get out there on a new path with a business model to see if it’s Grammy worthy or a straight to the rental rack kind of gig, Mike Matuz is the guy to enlighten you.
Mike’s sole mission is to help anyone with a great business idea to succeed. He lends his 5 years of experience going from a new gym owner carrying debt to being fully self-funded as a prime example of what tuning in to business disruption can do for anyone who’s ready to get into action.
Now Mike’s journey is to coach and mentor others who want to reinvent themselves as they bring new solutions to antiquated markets and test the waters before they jump with both feet into the entrepreneurial pool.
Today you’ll hear plenty of passion from these three guys as they discuss curation over creation, why being a consumer can make you a great producer, and how to spot a business disruption from a mile away. If Mike’s wisdom gets you thinking outside the box, be sure to check out our recent episodes with Josh Bartlett and Aaron Fletcher to keep you moving towards your own corner of the “be your own boss” universe.
It’s human evolution. You’re not meant to spend 80 hours a week under fluorescent lights in a cubicle...Money gives you options.” - Mike Matuz
What is it about being a rambler that can make you an incredible success in life? While it may have taken Rob Nunnery 10 years and two pain-filled “breakdowns” to figure it out, he most certainly has an answer. And, it may not be one that you expect from this former technology driven junkie.
In today’s episode, Rob explains how shutting off his money faucet at the beginning of 2017 was the proudest moment of his life. He also explains how the keys he found to freedom, peace and a happy life are all wrapped up into one word that to many of us seems like a long-lost art-presence.
Listen in as we discover more about mindset, work-life balance, making aligned decisions, technology detox baby steps, and how to feel human again. If you enjoy listening to Rob’s version of how to get more present and pursuing your true passions, you’ll probably feel pretty aligned listening in on our recent episodes with Ori Bengal and Marx Acosta-Rubio.
“After 10 years, the pain was finally greater than the comfort I had in the 9 to 5 job... I feel like until people get to that point, they won’t ever make that jump.” - Rob Nunnery
From millionaire to decamillionaire to broke and back again in a whole new way and faster than ever - those are some of the credentials that may get you interested in listening to what our guest Marx Acosta-Rubio has to say.
Today’s podcast was filled to the max by Marx. We’re not exaggerating when we say we could have gone on for at least twice as long in just this episode. Who doesn’t appreciate a story of a fall from grace to a stunning Phoenix-like rebirth?
With so much actionable mindset advice based on his own experience, it’s no wonder he’s got a bevy of GTD-ers lining up to take his 90-day challenge. As we listened to his business savvy around setting priorities, following the 80/20 principle and thriving in business, when Marx offered, we jumped at the chance to enroll in the challenge ourselves.
We’re so busy these days getting out of our own way, we can’t imagine what’s next. This is a buckle down kind of episode. You may want to mark this one off in your schedule so you have enough time to take notes and develop a plan of action with all the takeaways hiding inside.
If you like some of what Marx has to say, be sure to check out these past episodes with James Schramko and Christy Whitman that really hit home about gaining clarity, taking aligned action and abundance.
You’re only one, two or three moves away from greatness or disaster.” - Marx Acosta-Rubio
The reason I can have 14 clients and multiple companies...and still look like I’m doing nothing is because I know everything I’m not doing when I choose to do something...” - Marx Acosta-Rubio
Want to really understand how to win friends and influence people? Samantha Riley is just the woman to teach you how. How to stand out, how to scale, how to grow, how to sparkle, she teaches it all. Best of all, it comes down to systems.
Samantha is a best-selling author, world-renowned speaker and high-level coach and consultant to industry thought leaders, coaches, and business owners around the globe. Her nine-point process is the method that helps her clients plug the leaks in their business, stand out from the noise to attract their ideal clients and gain maximum recognition as an expert in their niche.
On today’s show, Samantha took the time to “school” us “systems guys” in how to really make an impact. It’s an easy listen when the person teaching us has made millions both in the brick and mortar marketplace in her 20s and recreated the same success in a completely new line of business online less than a decade ago.
Listen in as we dive deeper into Samantha’s secrets for continued success. And, if you like what Samantha has to offer, be sure to check out these past episodes with AJ Roberts and Gonzalo Paternoster.
We create our lives. It doesn’t happen to us.” -Samantha Riley
On today’s episode, Steve Gordon gets real about how business owners can not only systemize networking but more importantly, how to “nail” the follow-up. Who in business hasn’t fallen down on that piece?
Steve is a master of clarity and systemization, and that’s what he and his team help business owners achieve surrounding their messaging, processes, assets and goals. His goal is to help “old school” marketers, especially ones selling services, make the transitions into “new school” scalability.
If he hadn’t been there himself wondering where his next check would come from while he was trying to grow his own business, he would not have such a successful system to share today. Between his two books, The Unstoppable CEO podcast, and his willingness to divulge some expert networking secrets, there’s plenty of actionable advice for any CEO looking to take the leap forward.
Get some more “powder” for your networking keg from this previous podcast with John Corcoran, and realize the power networking affords from this episode featuring Joe and Matt you’ll be unstoppable in no time yourself.
“The most important thing is to be intentional.” -Steve Gordan
Today Joe and Matt decided to do a special duet for you. They do this when they have a short time block in between recording all their podcasts for the month on their dedicated production day.
What would you expect these two to talk about except their recent experience? They share great big nuggets of wisdom they’ve discovered since shifting their entire business model at the beginning of 2018. That’s when they stopped selling and started giving, and they’re not kidding when they say that. Basically, their current business model involves giving away their “secret sauce” about marketing. And yes, they still do make money.
Want to know how that’s been working out for them? Just listen in to hear what’s literally been one of the best business decisions they’ve made in a very long time. Think FOMO (fear of missing out) meets, “You can’t hire us, we’re not for sale,” and what anybody totally enraptured by their methods would want to automatically do.
Since both Joe and Matt had some great advice, today you get two quotes.
“You’re sitting on way more value than you think you are, and I think the majority of people hold it way to tight” - Joe Fier
“...The more we share for free, the more we just completely are an open book and are completely transparent about our strategies, the more people are fricking waving money at us going, I want to pay you. How do I pay you more money?” - Matt Wolfe